Jaecoo J7 vs Suzuki Vitara

What's the difference?

Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.

But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.

So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.

Now that the original Mitsubishi ASX is finally gone, the oldest small SUVs still on sale in Australia today are the Mazda CX-3 and Suzuki Vitara.

Both released in 2015, their longevity is due to a combination of good design, strong engineering, sound driving dynamics and an undefinable charm.

Given their high number of rotations around the sun, it’s also surprising that neither has received a major facelift in all this time. Clearly, their creators got it largely right early on.

Until now. The Vitara steps up with the Series III makeover, ushering in a fresh nose, larger central touchscreen and a hybrid tech upgrade for the (now-sole) turbo powertrain, among other more-minor changes.

Are these enough to keep the venerable Vitara from vulnerability?