What's the difference?
Yep, it’s yet another new brand. And, yes, it’s from China.
You can be forgiven for not keeping up with the influx of new car brands in recent years, even as a professional I can find it challenging at times. But that’s why we’re here, to help you determine which brands to pay attention to and which ones you can probably ignore.
So which one is Jaecoo?
Well, the good news for the brand is that it comes from one of China’s biggest and most successful car companies, Chery, which has been a leading exporter for more than two decades, so it has a reasonable understanding of international markets.
Jaecoo is designed to be a separate, stand-alone brand from Chery, and in Australia will be sold at specific Omoda-Jaecoo dealerships (as the Omoda 5 is also spun-off into yet another ‘new’ brand). The Jaecoo J7 we’re driving here is its first model, a mid-size SUV that will compete directly against the likes of the BYD Sealion 6, Toyota RAV4, Hyundai Tucson and more.
Because despite management referring to Jaecoo as a “luxury” brand and calling the J7 a “premium SUV” that’s all within the context of the Chery universe. Jaecoo is simply a more premium alternative to Chery, not a true luxury brand that will challenge the likes of Lexus, Mercedes-Benz and the rest on quality and, as you’ll soon see, price.
We’ve already sampled the entry-level J7 2WD but now we’re getting to experience the 4WD and range-topping SHS, which stands for Super Hybrid System, but is better known as a plug-in hybrid. The SHS is the model we spent the most time in and that’s what we’ll focus on in this review.
Chery/Jaecoo executives say that what it calls ‘new elites’ - people that are “moving up in the world” and are looking for a “fashionable” and “cool” car - are the target market. But as we’ll explain, the market for the J7 is likely to be much broader than just the fashionable elite and cool kids.
The B10 isn’t Leapmotor’s first car in Australia - the C10 has been here for more than a year now - but for many it might bring about the first time they hear about the Chinese brand.
The 2026 Leapmotor B10 lands in Australia promising to be the most European of its Chinese compatriots, with the brand’s connection to Stellantis giving it access to other brands under the company umbrella like Alfa Romeo, Maserati and Peugeot.
At its local launch, we get behind the wheel in scorching south-east Queensland to find out if that holds true for this electric small SUV, and to see if the B10 can bring with it a better first impression than the already-arrived mid-size C10.
Based on our initial drive I certainly think the J7, especially the SHS Summit, does make a pretty compelling case to be on the consideration list for anyone looking to buy a mid-size hybrid SUV - plug-in or not.
It has a polished design, loads of tech and a fuel-efficient powertrain that provides adequate performance. But the real selling point is the price, which undercuts its key rivals to ensure it has your attention, especially in these days of increasingly expensive family vehicles.
And while the J7 certainly has appeal to design-oriented buyers and people that want something ‘cool’ or just different, the value it offers gives it mainstream appeal.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
I’ll be a shame if the B10 doesn’t sell well, because it doesn’t suffer from many of the downfalls of its compatriots and its price is extremely competitive for what you get.
As a comfortable smallish SUV, it meets par, and it’s on the better side of tech when it comes to cars from China, and it doesn’t have any major on-road red flags.
You really wouldn’t be disappointed with this having paid $40K, just skip the base model and go for the Design.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Design is an interesting subject to discuss with the J7, as it manages to simultaneously have a bold and distinctive look from some angles and yet has clearly been inspired by some other, more famous, premium brands from others.
To be blunt, from certain angles - namely the side profile and rear three-quarter - the J7 could be mistaken for a Range Rover Evoque at a distance. Obviously taking inspiration from rivals is nothing new in the car industry and the Jaecoo designers have also managed to give the J7 its own look when you get a bit closer and notice the details.
The most noticeable of these is the ‘waterfall-like’ grille, that the brand says symbolises “the life force of nature”, but also gives it a front profile that can’t be mistaken for anything else. Especially with the prominent ‘Jaecoo’ badge large and proudly placed in the middle of the grille - leaving you in no doubt what this is.
Overall, I’d call the exterior look of the J7 cohesive and leaving a more premium impression that what we’ve seen with Chery.
Inside, Jaecoo has followed the modern trend of going digital, with a small digital instrument display and then a larger central touchscreen. It provides a clean, modern look that leaves a good impression.
The Jaecoo designers also focused their attention on the touchpoints, elements like the door handles and arm rests, to try and give them a more premium feel. The trims used inside are also a cut above what we’ve experienced on other Chery models, and while not at a true luxury level, do stand out for what is a mainstream SUV.
One other major element of the SHS interior design worth mentioning is the central console, between the front seats. That’s because it’s unique in the SHS, offering a completely different layout to the petrol-powered models. The SHS moves the gear selector to the steering column, freeing up more small item storage space and cup holders, as well as a split-opening central storage box (instead of a rear-hinged one).
Right after we praise the B10 for its value, we need to talk about its looks. A slight drop in tone as the second Leapmotor to land in Australia looks an awful lot like the first, and it’s relatively bland.
It’s not ugly, but it’s not particularly inspiring and there’s not much character to this little electric SUV.
It’s got a very upright silhouette at the front with a slightly sloping roofline at the rear, so the overall shape is appealing, but the lack of distinct features makes the B10 an anonymous commuter for now, especially with its similarities to the C10.
You can tell them apart by the C10’s slightly larger size if they’re near each other, or the B10’s more in-line headlight bar, where the C10’s have a ‘droop’ at the sides.
The large section of black at the lower half of the front is also unappealing, though darker colours like the optional 'Starry Night Blue' or 'Dawn Purple' (both $990) blend into it better than standard 'Light White'.
To its credit, at least the B10 doesn’t fall victim to the design crutch of adding trim and plastic for no reason.
In terms of the specifics, the B10 is 4515mm long, 1885mm wide and 1665mm tall with a 2735mm wheelbase, making it quite the large small SUV.
Inside, the cabin looks and feels roomy thanks to the test car’s light interior, decent windows and the light from the sunroof, as well as the fact the EV powertrains are compact and generally don’t interfere with cabin space.
Materials aren’t all scratchy hard plastic, though it is dotted around, and the general look of the B10 inside feels more premium than its price would have you thinking, despite the simplicity of the layout and design.
From a space perspective the J7 offers up reasonable room for an SUV of this size, but falls short of the class-leaders in a few key areas. The front seats are nice and comfortable, and while the rear seats are well-appointed (with air-con vents and USB inputs) space is adequate rather than generous.
The same can be said about the boot, at least on the SHS grade. It’s on the smaller side for an SUV of this size, measuring 500 litres, compared to 542 litres offered by the RAV4 and 574 litres in the Sealion 6. And it’s even more disappointing when you factor in the lack of a spare wheel, with only a tyre repair kit under the floor.
Thankfully the 4WD offers the same space (500L) but gets a full-size spare, while the 2WD models have a claimed 584L and a temporary spare.
As for the technology, the decision to go for the one big central screen for all infotainment provides a hi-tech, clean look but it does lead to some obvious compromises.
Namely, the lack of any physical buttons (save for the hazards, unlocking and EV function) is disappointing from a user experience perspective. As many brands have found, screens have a ‘wow factor’ and save on the cost of buttons but are more challenging to operate when you’re on the move and that’s the case with the J7.
Obviously having Apple CarPlay or Android Auto makes for a familiar experience, but if you have to dive into the extensive Jaecoo-specific menus it can become difficult and distracting.
Getting into the B10 requires a minor annoyance - unlocking and locking the car requires a keycard to be tapped on the drivers’ side mirror like you're scanning to access your floor in a hotel elevator.
There’s an app that adds a fair bit of functionality, but having to whip your phone out ahead of jumping in the car is also irritating.
Once you’re in, though, the space inside the B10 is well laid-out, even if much of its functionality is crammed into the big central touchscreen - it’s always ‘points off’ for a lack of physical buttons in this section of a review.
Once you’re used to it and have sorted out your personal settings on the multimedia software, it becomes more natural and less distracting, though Apple CarPlay and Android Auto would occasionally lag in the car on test.
The good news is they now exist for the brand in the B10, with the Leapmotor C10 still lacking the vital in-car mirroring tech.
The ergonomics and interior space work well, generally, with comfortable pews and good vision, plus decent spaces to keep things out of the way. The phone charger being in a very visible and accessible position might tempt some naughty screen-keen drivers, and being in the sun without a vent for cooling while charging means your phone will get proper hot.
The second row is extremely spacious, belying the fact this car is classified as a small SUV. Oodles of legroom and enough headroom for a tall adult means the B10 outguns rivals in terms of good options for parents (note the B10’s extremely strong 95 per cent child safety score from ANCAP, too) or anyone who needs to cart humans around regularly.
Behind the second row is a 490L boot, which becomes 1475L when the second row is folded down.
There’s space under the floor for cables and messy bits, but unfortunately no spare wheel, just a tyre repair kit, so more points off for that.
The J7 line-up will consist of four grades initially, the 2WD Core, 2WD Track, AWD Ridge and SHS Summit, with the choice of two powertrains.
The range will begin at just $34,990 drive-away for the 2WD Core and $37,990 drive-away for the 2WD Track. These are powered by a 137kW/275Nm 1.6-litre turbocharged four-cylinder petrol engine paired to a seven-speed dual-clutch transmission and powering the front wheels.
The AWD Ridge is priced from $42,990 and has the same 1.6-litre engine, with the same performance but obviously powering all four wheels. The range is topped by the SHS Summit, priced from $47,990 drive-away.
For context, the Toyota RAV4 Hybrid (which isn’t a plug-in) is priced between $42,260 and $51,410, while the BYD Sealion 6 PHEV starts at $48,890 - so it’s clear where Jaecoo is hoping to woo buyers from.
Standard equipment on the J7 Core includes 18-inch alloy wheels, LED headlights, LED daytime running lights, a 10.2-inch digital instrument display and a 13.2-inch infotainment touchscreen, which incorporates wireless Apple CarPlay and Android Auto. The Track trim level adds a power tailgate, front parking sensors, 360-degree surround-view monitor, heated front seats, ambient lighting, dual-zone climate control, plus a wireless smartphone charger and an eight-speaker Sony sound system.
Stepping up to the AWD Ridge brings torque vectoring all-wheel drive, 19-inch alloy wheels, a full-size spare, a panoramic sunroof, heated and ventilated front seats, in-built dashcam and a 14.8-inch infotainment touchscreen.
The SHS Summit matches much of the specification of the Ridge, but gets unique 19-inch ‘aero’ alloy wheels, a head-up display and perforated synthetic leather seats.
All models are equipped with ‘Hello Jaecoo’, the brand’s voice-activated assistant.
Talking about the price may well be us highlighting the Leapmotor B10’s strongest point right up top, because you can get into one for less than $40K, drive-away, before the end of March 2026.
While regular pricing for the B10 starts from $37,888, before on-road costs, for the base Style and $40,888 for the kitted-out Design LR, Leapmotor has a limited-time deal starting from $38,990, drive-away, for the B10 Style and $41,990 for the Design LR. LR for Long Range, by the way.
That runs until the end of March, 2026, but even its standard pricing is impressive for what you get.
The entry-grade B10 Style comes with plenty of kit, including an 8.8-inch LCD driver display and large 14.6-inch central multimedia touchscreen, a wireless phone charger, auto climate control, a panoramic sunroof with retractable shade, heated mirrors, auto LED headlights, a set of 18-inch wheels, surround-view parking cameras with dashcam recorder capability, over-the-air (OTA) updates and Level 2 advanced driver assistance (ADAS).
That’s a list of inclusions that can, on paper, rival much more expensive models.
The Design LR, for not much more money, adds heated and ventilated synthetic leather seats with electric adjustment (six-way for the driver, four-way for the passenger), a heated steering wheel, a 12-speaker sound system, ambient lighting, a power tailgate, tinted privacy glass, LED tail-lights and auto folding mirrors.
You’d hate to be in the product planning team of a legacy manufacturer trying to put together a competitive spec for a small electric SUV to sell in Australia against that.
Even other small electric SUVs from China come with much smaller batteries or fewer features around the $40K mark, like the MG S5 EV Essence RWD with its 49kWh battery ($42,990 D/A) or the base Geely EX5 Complete FWD ($40,990 BOC) and the higher Inspire variant is $4000 more.
The J7 range has a choice of two powertrains, an internal combustion engine and the plug-in hybrid.
The 2WD and AWD are powered by the same 1.6-litre turbocharged four-cylinder petrol engine that makes 137kW and 275Nm. It’s paired to a seven-speed dual-clutch transmission, with the only major difference between the two models (obviously) being the driven wheels.
The SHS combines a newly-developed 1.5-litre four-cylinder turbocharged petrol engine, which makes 105kW, with a 150kW electric motor and a single-speed transmission.
Despite the electric motor, the SHS isn’t what you’d call ‘fast’ with a 0-100km/h time of 8.5 seconds, which the 2WD can reportedly better by taking just 8.1 seconds.
There’s only one powertrain option for the Leapmotor B10, a single, rear-mounted electric motor that produces 160kW and 240Nm, which makes the electric SUV good for a claimed 0-100km/h time of 8.0 seconds in both variants.
Top speed is a claimed 170km/h, also regardless of the variant.
The SHS is equipped with an 18.3kWh lithium-iron-phosphate battery that provides a claimed 90km of electric-only driving range and helps the J7 achieve a claimed fuel consumption figure of just 1.0L/100km.
Jaecoo also quotes an EV-only range of up to 106km, but that is on the NEDC cycle, which is not as relevant for real-world driving than the WLTP test cycle that returns the lower figure. Even with the lesser number, 90km of EV-only driving will be more than enough for most people to do their daily commutes.
Jaecoo claims the SHS has a theoretical driving range of 1200km, thanks to its 60-litre fuel tank. However, to achieve that economy you need to run the J7 in its hybrid state, so somewhere closer to 1000km is more realistic - if you have a really light right foot.
As for the petrol-only models, the 2WD uses a claimed 7.0L/100km and the AWD 7.8L/100km.
Leapmotor claims the B10 will, from its LFP battery of either 56.2kWh for the Style or 67.1kWh for the Design LR, draw 17.2kWh/100km or 17.3kWh/100km, respectively under WLTP testing.
The result is the Style offering up a 361km WLTP-tested driving range, and the Design LR a more useful 434km.
While we were unable to properly confirm this claim on the launch, the trip computer after a mix of highway driving and more spirited back-road testing displayed a figure of 13.5kWh/100km, while the previous 1447km of driving had reportedly measured in at 14.7kWh.
Charging from 30 to 80 per cent takes approximately 20 minutes regardless of spec and battery size. The smaller battery can be charged via DC fast-charging at a maximum 140kW, and the larger at 168kW. Both max out at 11kW under AC charging.
This is one area where the entire Chinese car industry, not just Chery/Jaecoo, have a ways to go to become not only competitive but genuinely stand out. Dynamically the J7 is average, not bad, just very ‘mid’ as the kids say. It doesn’t do anything particularly badly, but nor does it do anything particularly well.
The steering is nice and light, which will be good for navigating traffic and car parks, the ride lacks control but isn’t uncomfortable and the performance of the SHS powertrain is smooth but not spectacular, at least from a performance perspective.
This might sound like a ‘motoring journalist’ argument, but we’ve seen in the past when brands, specifically Hyundai and Kia, hired local experts to fine-tune the ride and handling of vehicles it resulted in a better experience and helped translate into sales.
With some more fine-tuning to improve the ride, and therefore the comfort, the J7 could be near the top of the class not only in terms of value but also the driving experience.
The Leapmotor B10 was developed with testing at Stellantis’ European proving ground in Italy. This is because despite Leapmotor being its own brand within China, its international operations are a joint-venture between itself and Stellantis.
There are some on-paper shreds of evidence for this, a rear-wheel drive layout and a claimed 50/50 weight distribution help, but get the B10 on the road and it’s clear this isn’t a car that’s relying entirely on price, a long list of features and some showroom shine to sell.
After the initial familiarisation that comes with many new electric cars, particularly from China, the Leapmotor B10 becomes easy to settle into a rhythm with, especially if you turn off some of its more intrusive ADAS features like lane-keep, driver monitoring and speed limit warning. The latter can sometimes get a limit wrong, and though the B10’s chimes aren’t audibly overbearing, they are persistent.
While the B10 doesn’t excel in any areas on the road, it doesn’t fall down significantly in any either.
Its suspension soaks up bumps relatively well, and despite some vibrations on rougher roads the B10 is pretty comfortable. The tyres it rides on as standard, however, are rather noisy, so if there’s an opportunity to swap out the Linglong defaults to something better, we’d advise it.
The tyres also squeal rather quickly when cornering, not necessarily because the B10 is about to let go, but just because the weight of the car appears to be pushing on the front outside tyre in cornering.
The B10 holds up better than\ a family car really needs to in dynamic driving, but we wouldn’t be doing mountain runs or track days in one.
There’s a little body roll in corners, but not nearly as much as has been in other models riding on the apparently soft suspension preferred in China.
The steering, braking and acceleration all have a mild vagueness to them, but once you’re honed in they’re all predictable. The steering can be adjusted for weight, and its lightest setting is too light, while the acceleration feels lethargic in its lowest setting and too aggressive in its highest.
There’s not a lot of regenerative braking strength, but it’s enough to help regulate speed once you’re used to how mildly it comes in - again, depending on your preferences and settings.
The good news here is that the B10 is easy to drive, and only very serious road bumps on fast corners unsettled it on test - the kind you’d expect to upset any car.
Safety across the range includes autonomous emergency braking (AEB), adaptive cruise control and lane departure warning. However, notably the 2WD Core is equipped with seven airbags, but the Track, Ridge and SHS models all have an additional driver’s knee airbag, something to be mindful of if you’re on a budget.
However, having active safety systems, and having active safety systems that are well-calibrated and usable are different things, especially given the sub-par experience we had with the Chery Tiggo 4 Pro and its erratic lane keeping assist.
Thankfully, part of the more premium Jaecoo experience is a smoother, better calibrated safety system. The lane keeping was much more capable of holding the J7 in the centre of the lane, providing a more seamless driving experience.
The driver attention system also seemed well calibrated, capable of tracking eye movement through sunglasses, and didn’t seem as hyperactive as many of these systems can be.
However, given the complex nature of the central infotainment screen, there is a chance you’ll set the attention alert off if you have to start looking through the various menus. That’s obviously a good thing, to keep your eyes on the road, but adding some physical buttons for the air-con and stereo would feel like a better, safer solution.
The J7 hasn’t been crash tested by ANCAP but Chery’s previous models have received five stars, so anything less would be a shock result given the premium positioning of the brand. Chery knows which boxes ANCAP likes ticked, so don't be surprised if it gets top marks from the safety body.
The Leapmotor B10 was bestowed a five-star ANCAP rating in early February 2026 under the body’s most recent criteria.
There are seven airbags, including an important centre airbag, plus the B10 boasts 17 ADAS systems with 12 cameras and sensors helping monitor the road, surroundings and the driver.
As mentioned, those systems can be a little intrusive sometimes, but less than other new models from brands new to Australia.
The B10’s list of safety features includes multi-collision braking, collision sensors, an emergency data recorder, the aforementioned dashcam-style surround-view recording system, belt pretensioners, plus all the elements of the ADAS suite Leapmotor calls 'Leap Pilot'.
This includes adaptive cruise and lane centring, lane departure warning and emergency intervention, collision avoidance and warnings, blind-spot detection, rear cross-traffic alert and brake, speed assist, and driver monitoring and distracted driver warnings.
For baby capsules and child seats there are three top tethers across the second row with ISOFIX anchors on the two outer positions.
Jaecoo is giving would-be buyers every reason to take a chance on a new name. The J7 will be covered by an eight-year warranty, which again, adds to the premium experience as that’s an extra year to what Chery offers.
Jaecoo is also offering eight years of capped-price servicing and roadside assistance for J7 buyers. The vehicle will require annual services, but you’ll be paying $3372 to keep the SHS maintained those first eight years.
Naturally, the less-complex 2WD and 4WD models are slightly cheaper, with the 2WD servicing tallying $2952 and the 4WD setting you back $3332.
The B10’s post-purchase prospects are generally solid, though Leapmotor’s six-year, 160,000km warranty is an area where it falls short of rivals which are offering longer, unlimited kilometre warranties.
The battery is covered for eight years or 180,000km, whichever comes first, which is pretty par for an EV.
Servicing is capped-price for the first eight years, with each service costing $370 on average. The eight-year span makes it pretty appealing, per 12-month interval or every 20,000km.
There are currently 20 dealers across the country, though more are coming, while Leapmotor also offers eight years of roadside service.