Jaecoo J7 vs Mitsubishi ASX

What's the difference?

VS
Jaecoo J7
Jaecoo J7

$27,990 - $49,190

2025 price

Mitsubishi ASX
Mitsubishi ASX

$37,740 - $46,490

2026 price

Summary

2025 Jaecoo J7
2026 Mitsubishi ASX
Safety Rating

Engine Type
Inline 4, 1.6L

Inline 4, 2.0L
Fuel Type
Premium Unleaded Petrol

Unleaded Petrol
Fuel Efficiency
7.0L/100km (combined)

7.6L/100km (combined)
Seating
5

5
Dislikes
  • Average driving experience
  • Lack of physical buttons inside
  • No spare for the PHEV

  • Base LS missing several features
  • Temporary spare wheel should be standard 
  • Much more expensive than previous ASX
2025 Jaecoo J7 Summary

Yep, it’s yet another new brand. And, yes, it’s from China.

You can be forgiven for not keeping up with the influx of new car brands in recent years, even as a professional I can find it challenging at times. But that’s why we’re here, to help you determine which brands to pay attention to and which ones you can probably ignore.

So which one is Jaecoo?

Well, the good news for the brand is that it comes from one of China’s biggest and most successful car companies, Chery, which has been a leading exporter for more than two decades, so it has a reasonable understanding of international markets.

Jaecoo is designed to be a separate, stand-alone brand from Chery, and in Australia will be sold at specific Omoda-Jaecoo dealerships (as the Omoda 5 is also spun-off into yet another ‘new’ brand). The Jaecoo J7 we’re driving here is its first model, a mid-size SUV that will compete directly against the likes of the BYD Sealion 6, Toyota RAV4, Hyundai Tucson and more.

Because despite management referring to Jaecoo as a “luxury” brand and calling the J7 a “premium SUV” that’s all within the context of the Chery universe. Jaecoo is simply a more premium alternative to Chery, not a true luxury brand that will challenge the likes of Lexus, Mercedes-Benz and the rest on quality and, as you’ll soon see, price.

We’ve already sampled the entry-level J7 2WD but now we’re getting to experience the 4WD and range-topping SHS, which stands for Super Hybrid System, but is better known as a plug-in hybrid. The SHS is the model we spent the most time in and that’s what we’ll focus on in this review.

Chery/Jaecoo executives say that what it calls ‘new elites’ - people that are “moving up in the world” and are looking for a “fashionable” and “cool” car - are the target market. But as we’ll explain, the market for the J7 is likely to be much broader than just the fashionable elite and cool kids.

View full pricing & specs
2026 Mitsubishi ASX Summary

For 15 years the Mitsubishi ASX has been one of the most popular SUVs in Australia. Well into its life cycle, it maintained strong sales thanks to keen pricing and a reputation for reliability.

The second-generation ASX is finally here, but it’s a very different proposition to the original.

For starters, the new model is a twin of French brand Renault’s Captur small SUV. That model is not currently sold here, so Mitsubishi has clear air, for now.

Secondly, it’s no longer cheap. Pricing puts this new model into the high-$30,000 section of the segment, but it also gains modern tech and specs.

Whether buyers care that the ASX has gone upmarket remains to be seen. But we attended the Australian launch to see if French flair has improved the ASX formula.

View full pricing & specs

Deep dive comparison

2025 Jaecoo J7 2026 Mitsubishi ASX

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