Mitsubishi ASX vs Jaecoo J7

What's the difference?

For 15 years the Mitsubishi ASX has been one of the most popular SUVs in Australia. Well into its life cycle, it maintained strong sales thanks to keen pricing and a reputation for reliability.

The second-generation ASX is finally here, but it’s a very different proposition to the original.

For starters, the new model is a twin of French brand Renault’s Captur small SUV. That model is not currently sold here, so Mitsubishi has clear air, for now.

Secondly, it’s no longer cheap. Pricing puts this new model into the high-$30,000 section of the segment, but it also gains modern tech and specs.

Whether buyers care that the ASX has gone upmarket remains to be seen. But we attended the Australian launch to see if French flair has improved the ASX formula.

Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.

But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.

So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.