What's the difference?
Yep, it’s yet another new brand. And, yes, it’s from China.
You can be forgiven for not keeping up with the influx of new car brands in recent years, even as a professional I can find it challenging at times. But that’s why we’re here, to help you determine which brands to pay attention to and which ones you can probably ignore.
So which one is Jaecoo?
Well, the good news for the brand is that it comes from one of China’s biggest and most successful car companies, Chery, which has been a leading exporter for more than two decades, so it has a reasonable understanding of international markets.
Jaecoo is designed to be a separate, stand-alone brand from Chery, and in Australia will be sold at specific Omoda-Jaecoo dealerships (as the Omoda 5 is also spun-off into yet another ‘new’ brand). The Jaecoo J7 we’re driving here is its first model, a mid-size SUV that will compete directly against the likes of the BYD Sealion 6, Toyota RAV4, Hyundai Tucson and more.
Because despite management referring to Jaecoo as a “luxury” brand and calling the J7 a “premium SUV” that’s all within the context of the Chery universe. Jaecoo is simply a more premium alternative to Chery, not a true luxury brand that will challenge the likes of Lexus, Mercedes-Benz and the rest on quality and, as you’ll soon see, price.
We’ve already sampled the entry-level J7 2WD but now we’re getting to experience the 4WD and range-topping SHS, which stands for Super Hybrid System, but is better known as a plug-in hybrid. The SHS is the model we spent the most time in and that’s what we’ll focus on in this review.
Chery/Jaecoo executives say that what it calls ‘new elites’ - people that are “moving up in the world” and are looking for a “fashionable” and “cool” car - are the target market. But as we’ll explain, the market for the J7 is likely to be much broader than just the fashionable elite and cool kids.
This week I’m family testing the new Mazda CX-5 Akera G35 and the top-grade model is well-equipped. But it faces stiff competition in the mid-sized SUV market with rivals like the Honda CR-V, Kia Sportage and the ever-popular Toyota RAV4.
How do you remain competitive in one of the most popular SUV classes? My family of three is finding out for you!
Based on our initial drive I certainly think the J7, especially the SHS Summit, does make a pretty compelling case to be on the consideration list for anyone looking to buy a mid-size hybrid SUV - plug-in or not.
It has a polished design, loads of tech and a fuel-efficient powertrain that provides adequate performance. But the real selling point is the price, which undercuts its key rivals to ensure it has your attention, especially in these days of increasingly expensive family vehicles.
And while the J7 certainly has appeal to design-oriented buyers and people that want something ‘cool’ or just different, the value it offers gives it mainstream appeal.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Mazda CX-5 Akera G35 offers small families a great host of premium features, as well as solid power and handling – all in an attractive package. But the emphasis here is on ‘small’ families because it’s on the compact side for a mid-sized SUV and its rivals offer more back seat space.
Its ongoing costs are reasonable and I enjoy driving it, so it gets a 7.6/10 from me.
My son calls out the back seat as a bit squishy but he otherwise likes it. He gives it a 7.0/10
Design is an interesting subject to discuss with the J7, as it manages to simultaneously have a bold and distinctive look from some angles and yet has clearly been inspired by some other, more famous, premium brands from others.
To be blunt, from certain angles - namely the side profile and rear three-quarter - the J7 could be mistaken for a Range Rover Evoque at a distance. Obviously taking inspiration from rivals is nothing new in the car industry and the Jaecoo designers have also managed to give the J7 its own look when you get a bit closer and notice the details.
The most noticeable of these is the ‘waterfall-like’ grille, that the brand says symbolises “the life force of nature”, but also gives it a front profile that can’t be mistaken for anything else. Especially with the prominent ‘Jaecoo’ badge large and proudly placed in the middle of the grille - leaving you in no doubt what this is.
Overall, I’d call the exterior look of the J7 cohesive and leaving a more premium impression that what we’ve seen with Chery.
Inside, Jaecoo has followed the modern trend of going digital, with a small digital instrument display and then a larger central touchscreen. It provides a clean, modern look that leaves a good impression.
The Jaecoo designers also focused their attention on the touchpoints, elements like the door handles and arm rests, to try and give them a more premium feel. The trims used inside are also a cut above what we’ve experienced on other Chery models, and while not at a true luxury level, do stand out for what is a mainstream SUV.
One other major element of the SHS interior design worth mentioning is the central console, between the front seats. That’s because it’s unique in the SHS, offering a completely different layout to the petrol-powered models. The SHS moves the gear selector to the steering column, freeing up more small item storage space and cup holders, as well as a split-opening central storage box (instead of a rear-hinged one).
The Mazda CX-5 hasn’t seen much change to the exterior other than a more horizontally-styled grille. It’s a medium SUV with a handsome kerb-side presence thanks to its full-suite of LED lights and 19-inch alloy wheels. It’s an inoffensive design that should appeal to a wide audience.
The interior looks premium with the brown Nappa leather upholstery and black leather trims. The plethora of soft-touchpoints throughout reinforces that the Akera is the top model.
There's one thing I really like about Mazda and that's how it manages to balance the traditional with the new. The cabin is a seamless blend of the two elements.
The instrument panel features a 7.0-inch digital display but still has analogue dials. There's a 10.25-inch multimedia system on the dash but still a bunch of control buttons and dials to press. The gear shifter is coupled with an electric brake, the sunroof is coupled with a manual blind. You get it.
This duology between high-end tech and traditional elements makes the interior feel up to date but very accessible.
From a space perspective the J7 offers up reasonable room for an SUV of this size, but falls short of the class-leaders in a few key areas. The front seats are nice and comfortable, and while the rear seats are well-appointed (with air-con vents and USB inputs) space is adequate rather than generous.
The same can be said about the boot, at least on the SHS grade. It’s on the smaller side for an SUV of this size, measuring 500 litres, compared to 542 litres offered by the RAV4 and 574 litres in the Sealion 6. And it’s even more disappointing when you factor in the lack of a spare wheel, with only a tyre repair kit under the floor.
Thankfully the 4WD offers the same space (500L) but gets a full-size spare, while the 2WD models have a claimed 584L and a temporary spare.
As for the technology, the decision to go for the one big central screen for all infotainment provides a hi-tech, clean look but it does lead to some obvious compromises.
Namely, the lack of any physical buttons (save for the hazards, unlocking and EV function) is disappointing from a user experience perspective. As many brands have found, screens have a ‘wow factor’ and save on the cost of buttons but are more challenging to operate when you’re on the move and that’s the case with the J7.
Obviously having Apple CarPlay or Android Auto makes for a familiar experience, but if you have to dive into the extensive Jaecoo-specific menus it can become difficult and distracting.
Despite sitting in the medium-SUV segment, the CX-5 is on the compact side for cabin space and front passengers benefit the most in terms of leg- and headroom.
Back rowers get a decent amount of headroom but legroom is squishy and my legs press into the back of the drivers seat when its in my driving position, and I'm only 168cm tall!
My seven-year old complained about his space and asked Dad to slide forward for more room, which is something to consider if you have gangly teenagers.
The seat comfort sits on the firmer side for both rows and the electric front seats are narrower and shorter than I like for long journeys but for the A to B trips, they’re comfy enough.
Only the driver’s seat gets powered lumbar support but they both have heat and ventilation functions.
Individual storage is average for this class with a smallish glove box and middle console that has a removable shelf. A deep utility tray, which houses the wireless charging pad and a 12-volt port, sits in front of the gearshift and there are two cupholders in the centre console.
Each door has a shallow storage bin and the front doors also get a skinny drink bottle holder.
For individual storage in the rear, you get map pockets on the rear of the front seats and two cupholders in a fold-down armrest.
The armrest also houses two USB-A ports and the heat function buttons for the outboard seats and it's because of this positioning and the narrower width of the seat, that the back row feels more suited to two, rather than three passengers.
The technology on the whole is easy enough to use but the rotary dial operation of the multimedia system is a bit annoying to access while on the go.
The wireless Apple CarPlay and Android Auto is a great feature and means one less cable to worry about but the built-in satellite navigation with 10-year map updates is a highlight. The head-up display pulls through the nav directions, too, which is always handy.
You also get two USB-C ports and another 12-volt outlet up front, so everyone should be sorted for charging.
The boot features a powered tailgate which is a handy family feature and a temporary spare tyre is located underneath the level floor.
You get 438L of storage capacity with the second row seat upright, which is plenty for my errands and grocery shop. That jumps up to 1340L (VDA) when the rear seats are folded.
The cargo cover attaches to the lid, meaning it stays out of the way when you're loading stuff into the boot.
The J7 line-up will consist of four grades initially, the 2WD Core, 2WD Track, AWD Ridge and SHS Summit, with the choice of two powertrains.
The range will begin at just $34,990 drive-away for the 2WD Core and $37,990 drive-away for the 2WD Track. These are powered by a 137kW/275Nm 1.6-litre turbocharged four-cylinder petrol engine paired to a seven-speed dual-clutch transmission and powering the front wheels.
The AWD Ridge is priced from $42,990 and has the same 1.6-litre engine, with the same performance but obviously powering all four wheels. The range is topped by the SHS Summit, priced from $47,990 drive-away.
For context, the Toyota RAV4 Hybrid (which isn’t a plug-in) is priced between $42,260 and $51,410, while the BYD Sealion 6 PHEV starts at $48,890 - so it’s clear where Jaecoo is hoping to woo buyers from.
Standard equipment on the J7 Core includes 18-inch alloy wheels, LED headlights, LED daytime running lights, a 10.2-inch digital instrument display and a 13.2-inch infotainment touchscreen, which incorporates wireless Apple CarPlay and Android Auto. The Track trim level adds a power tailgate, front parking sensors, 360-degree surround-view monitor, heated front seats, ambient lighting, dual-zone climate control, plus a wireless smartphone charger and an eight-speaker Sony sound system.
Stepping up to the AWD Ridge brings torque vectoring all-wheel drive, 19-inch alloy wheels, a full-size spare, a panoramic sunroof, heated and ventilated front seats, in-built dashcam and a 14.8-inch infotainment touchscreen.
The SHS Summit matches much of the specification of the Ridge, but gets unique 19-inch ‘aero’ alloy wheels, a head-up display and perforated synthetic leather seats.
All models are equipped with ‘Hello Jaecoo’, the brand’s voice-activated assistant.
There are five grades for the CX-5. The top two grades, the GT SP and Akera, have a choice between a 2.5-litre petrol or turbo-petrol engine.
On test here is the flagship Akera grade with the 2.5L turbo-petrol engine. Before on-road costs, it is priced at $55,000. That positions it towards the top-end of its competitors with the Kia Sportage GT-Line AWD coming in at $49,920 (MSRP) and the Toyota RAV4 sliding in just under at $54,410 (MSRP). However, the new Honda CR-V is more expensive by $2.0K.
The Akera is well-equipped with premium features like a sunroof, heated and ventilated front seats, heated rear outboard seats, a heated steering wheel and brown Nappa leather upholstery.
The technology is well-rounded with a 10-speaker Bose sound system, wireless Apple CarPlay and Android Auto and a 10.25-inch multimedia system with built-in satellite navigation (including map updates for 10 years).
There are some good practical features, too, like a powered tailgate, keyless entry and start as well as powered lumbar support on the drivers' seat.
The J7 range has a choice of two powertrains, an internal combustion engine and the plug-in hybrid.
The 2WD and AWD are powered by the same 1.6-litre turbocharged four-cylinder petrol engine that makes 137kW and 275Nm. It’s paired to a seven-speed dual-clutch transmission, with the only major difference between the two models (obviously) being the driven wheels.
The SHS combines a newly-developed 1.5-litre four-cylinder turbocharged petrol engine, which makes 105kW, with a 150kW electric motor and a single-speed transmission.
Despite the electric motor, the SHS isn’t what you’d call ‘fast’ with a 0-100km/h time of 8.5 seconds, which the 2WD can reportedly better by taking just 8.1 seconds.
The Akera is an all-wheel drive with a six-speed auto transmission and our test model has the 2.5-litre four-cylinder turbo-petrol engine that produces a maximum power output of 170kW and 420Nm of torque. The turbo ensures it never feels sluggish, even when you’re hitting hills.
The SHS is equipped with an 18.3kWh lithium-iron-phosphate battery that provides a claimed 90km of electric-only driving range and helps the J7 achieve a claimed fuel consumption figure of just 1.0L/100km.
Jaecoo also quotes an EV-only range of up to 106km, but that is on the NEDC cycle, which is not as relevant for real-world driving than the WLTP test cycle that returns the lower figure. Even with the lesser number, 90km of EV-only driving will be more than enough for most people to do their daily commutes.
Jaecoo claims the SHS has a theoretical driving range of 1200km, thanks to its 60-litre fuel tank. However, to achieve that economy you need to run the J7 in its hybrid state, so somewhere closer to 1000km is more realistic - if you have a really light right foot.
As for the petrol-only models, the 2WD uses a claimed 7.0L/100km and the AWD 7.8L/100km.
The compromise for getting extra power from the turbo is fuel efficiency takes a hit.
The official combined fuel cycle figure is 8.2L/100km but my real-world usage came out at 10L/100km. That’s after mostly open-road driving this week, too, so it’s a bit thirstier than I was expecting.
Based on the combined cycle number and the 58L fuel tank, expect a driving range of around 784km – which is still great for the odd road trip.
This is one area where the entire Chinese car industry, not just Chery/Jaecoo, have a ways to go to become not only competitive but genuinely stand out. Dynamically the J7 is average, not bad, just very ‘mid’ as the kids say. It doesn’t do anything particularly badly, but nor does it do anything particularly well.
The steering is nice and light, which will be good for navigating traffic and car parks, the ride lacks control but isn’t uncomfortable and the performance of the SHS powertrain is smooth but not spectacular, at least from a performance perspective.
This might sound like a ‘motoring journalist’ argument, but we’ve seen in the past when brands, specifically Hyundai and Kia, hired local experts to fine-tune the ride and handling of vehicles it resulted in a better experience and helped translate into sales.
With some more fine-tuning to improve the ride, and therefore the comfort, the J7 could be near the top of the class not only in terms of value but also the driving experience.
The Akera turbo-petrol delivers a decent well of power to dip into and it feels peppy in most situations. Even when you’re overtaking or getting up to speed you don’t feel like you’re nearing the bottom of the power barrel.
Steering is responsive and the car is agile when you tackle narrow car parks or streets. However, you still get some roll in corners which my passengers felt more than I did.
The cabin is quiet, even at higher speeds and the suspension is firm enough that you feel the bumps but you’re not jostled about. The ride comfort is still good.
I’ve said it before but I love parking medium SUVs because their size is so forgiving in a car park! The Akera is no different and it’s especially easy thanks to the ultra-clear 360-degree view camera system. You also get front and rear parking sensors to help out when needed.
Safety across the range includes autonomous emergency braking (AEB), adaptive cruise control and lane departure warning. However, notably the 2WD Core is equipped with seven airbags, but the Track, Ridge and SHS models all have an additional driver’s knee airbag, something to be mindful of if you’re on a budget.
However, having active safety systems, and having active safety systems that are well-calibrated and usable are different things, especially given the sub-par experience we had with the Chery Tiggo 4 Pro and its erratic lane keeping assist.
Thankfully, part of the more premium Jaecoo experience is a smoother, better calibrated safety system. The lane keeping was much more capable of holding the J7 in the centre of the lane, providing a more seamless driving experience.
The driver attention system also seemed well calibrated, capable of tracking eye movement through sunglasses, and didn’t seem as hyperactive as many of these systems can be.
However, given the complex nature of the central infotainment screen, there is a chance you’ll set the attention alert off if you have to start looking through the various menus. That’s obviously a good thing, to keep your eyes on the road, but adding some physical buttons for the air-con and stereo would feel like a better, safer solution.
The J7 hasn’t been crash tested by ANCAP but Chery’s previous models have received five stars, so anything less would be a shock result given the premium positioning of the brand. Chery knows which boxes ANCAP likes ticked, so don't be surprised if it gets top marks from the safety body.
The Akera has a bunch of safety features that are always great to have on a family SUV and a standout is the 360-degree camera system. It’s super clear and well-positioned on the dashboard for easy viewing.
Standard safety items on the Akera include LED daytime running lights, blind-spot monitoring, rear cross-traffic alert, lane departure alert, lane keeping aid, a head-up display, adaptive cruise control, a driver fatigue monitor, AEB, forward collision warning and traffic sign recognition.
The previously awarded five-star ANCAP safety rating for this model has just expired and models built from January 2024 onwards are thus unrated. The CX-5 features six airbags, which is a little low for a family car but I like how many safety features this has overall.
There are ISOFIX child seat mounts on the rear outboard seat positions and three top-tethers but two seats will fit best. Front occupant comfort is compromised when a 0-4 rearward facing child seat is installed.
Jaecoo is giving would-be buyers every reason to take a chance on a new name. The J7 will be covered by an eight-year warranty, which again, adds to the premium experience as that’s an extra year to what Chery offers.
Jaecoo is also offering eight years of capped-price servicing and roadside assistance for J7 buyers. The vehicle will require annual services, but you’ll be paying $3372 to keep the SHS maintained those first eight years.
Naturally, the less-complex 2WD and 4WD models are slightly cheaper, with the 2WD servicing tallying $2952 and the 4WD setting you back $3332.
The CX-5 comes with a five-year/unlimited km warranty, which is average cover for the class but some of its rivals offer longer terms.
There is a five-year, or up to 75,000km capped-price servicing program and services average $423 per workshop visit, which is competitive.
Servicing intervals are reasonable at every 12 months or 15,000km, whichever occurs first.