What's the difference?
Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.
But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.
So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.
What does the Mazda CX-5 have in common with the VW Golf, Lotus Elise and Porsche Cayenne?
They all saved their respective carmakers from going under.
Keeping rivals like the Toyota RAV4, Hyundai Tucson and Volkswagen Tiguan on their toes since launching in 2012, the Japanese medium-sized SUV has wooed buyers with its styling, quality, driveability, ease and brand reputation ever since.
Now, after 14 years, five million-plus examples of essentially the same vehicle, a third-generation CX-5 has launched, and we have questions.
Like, what’s actually changed? Are the changes enough? How does it drive? And where’s the hybrid?
Keep reading for answers and more.
The Jaecoo J7 SHS Track enters the medium SUV segment with a sharp drive-away price and generous equipment list. The ongoing ownership benefits add strong value but the on-road driving experience needs some finessing and the cabin doesn't quite hit every mark for practicality. Although it's ‘on track’ to make waves in this corner of the market, it hasn't yet carved out an iron-clad niche for itself. It's worth a look but it's not class-leading.
In many important and mostly pleasing ways, the third-generation CX-5 takes a confident step forward.
Bigger in the places that matter, smoother yet just as fun to drive and arguably better looking, it remains a high-quality, affordable and safe mid-sized SUV. The second-from-bottom Evolve AWD seems to be the value sweet spot.
However, the switch to a largely buttonless touchscreen interface is disappointing, as are higher entry prices, fewer model grades and no drops in fuel consumption.
Ultimately, though, the latest CX-5 reveals only half the picture, with the next and increasingly more relevant piece, the long-awaited hybrid, still up to 18 months away.
Maybe that’s the innovation that Mazda’s golden goose deserves most.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.