Jaecoo J7 vs Kia Sportage

What's the difference?

VS
Jaecoo J7
Jaecoo J7

$31,990 - $45,990

2025 price

Kia Sportage
Kia Sportage

$32,995 - $60,370

2025 price

Summary

2025 Jaecoo J7
2025 Kia Sportage
Safety Rating

Engine Type
Inline 4, 1.6L

Inline 4, 2.0L
Fuel Type
Premium Unleaded Petrol

Unleaded Petrol
Fuel Efficiency
7.0L/100km (combined)

8.1L/100km (combined)
Seating
5

5
Dislikes
  • Average driving experience
  • Lack of physical buttons inside
  • No spare for the PHEV

  • Slightly weird slow-speed steering
  • Feels under-specced in cheaper grades
  • Short and expensive service intervals for hybrid
2025 Jaecoo J7 Summary

Yep, it’s yet another new brand. And, yes, it’s from China.

You can be forgiven for not keeping up with the influx of new car brands in recent years, even as a professional I can find it challenging at times. But that’s why we’re here, to help you determine which brands to pay attention to and which ones you can probably ignore.

So which one is Jaecoo?

Well, the good news for the brand is that it comes from one of China’s biggest and most successful car companies, Chery, which has been a leading exporter for more than two decades, so it has a reasonable understanding of international markets.

Jaecoo is designed to be a separate, stand-alone brand from Chery, and in Australia will be sold at specific Omoda-Jaecoo dealerships (as the Omoda 5 is also spun-off into yet another ‘new’ brand). The Jaecoo J7 we’re driving here is its first model, a mid-size SUV that will compete directly against the likes of the BYD Sealion 6, Toyota RAV4, Hyundai Tucson and more.

Because despite management referring to Jaecoo as a “luxury” brand and calling the J7 a “premium SUV” that’s all within the context of the Chery universe. Jaecoo is simply a more premium alternative to Chery, not a true luxury brand that will challenge the likes of Lexus, Mercedes-Benz and the rest on quality and, as you’ll soon see, price.

We’ve already sampled the entry-level J7 2WD but now we’re getting to experience the 4WD and range-topping SHS, which stands for Super Hybrid System, but is better known as a plug-in hybrid. The SHS is the model we spent the most time in and that’s what we’ll focus on in this review.

Chery/Jaecoo executives say that what it calls ‘new elites’ - people that are “moving up in the world” and are looking for a “fashionable” and “cool” car - are the target market. But as we’ll explain, the market for the J7 is likely to be much broader than just the fashionable elite and cool kids.

View full pricing & specs
2025 Kia Sportage Summary

An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.

There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.

Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.

So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.

View full pricing & specs

Deep dive comparison

2025 Jaecoo J7 2025 Kia Sportage

Change vehicle