Jaecoo J7 vs BYD Atto 2

What's the difference?

Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.

But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.

So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.

There has never been a better time to be shopping for an electric SUV in Australia, with the avalanche of Chinese brands constantly smashing through the price floor as they bid for the title of Australia’s cheapest.

MG led the charge with its S5, which is $40,490, drive-away. Then Leapmotor upped (or downed?) the ante with its B10 with a $38,990, drive-away, price tag. And now BYD has knocked them both out with its Atto 2, officially Australia’s cheapest electric SUV (at least for now), with a MSRP of $31,990, which, in NSW, translates to a drive-away cost of less than $35K.

Cheap is one thing. But cheerful? Let’s find out, shall we?