What's the difference?
Yep, it’s yet another new brand. And, yes, it’s from China.
You can be forgiven for not keeping up with the influx of new car brands in recent years, even as a professional I can find it challenging at times. But that’s why we’re here, to help you determine which brands to pay attention to and which ones you can probably ignore.
So which one is Jaecoo?
Well, the good news for the brand is that it comes from one of China’s biggest and most successful car companies, Chery, which has been a leading exporter for more than two decades, so it has a reasonable understanding of international markets.
Jaecoo is designed to be a separate, stand-alone brand from Chery, and in Australia will be sold at specific Omoda-Jaecoo dealerships (as the Omoda 5 is also spun-off into yet another ‘new’ brand). The Jaecoo J7 we’re driving here is its first model, a mid-size SUV that will compete directly against the likes of the BYD Sealion 6, Toyota RAV4, Hyundai Tucson and more.
Because despite management referring to Jaecoo as a “luxury” brand and calling the J7 a “premium SUV” that’s all within the context of the Chery universe. Jaecoo is simply a more premium alternative to Chery, not a true luxury brand that will challenge the likes of Lexus, Mercedes-Benz and the rest on quality and, as you’ll soon see, price.
We’ve already sampled the entry-level J7 2WD but now we’re getting to experience the 4WD and range-topping SHS, which stands for Super Hybrid System, but is better known as a plug-in hybrid. The SHS is the model we spent the most time in and that’s what we’ll focus on in this review.
Chery/Jaecoo executives say that what it calls ‘new elites’ - people that are “moving up in the world” and are looking for a “fashionable” and “cool” car - are the target market. But as we’ll explain, the market for the J7 is likely to be much broader than just the fashionable elite and cool kids.
Things are going well for Subaru. In the first half of 2023, all of its models in Australia are outselling their figures for the same time last year by hundreds, some even by thousands.
Except for one model, the XV. In fact, sales have plummeted! So what happened to it? It was one of the brand’s top sellers, right?
Well, it’s still here, but now it’s called Crosstrek in Australia as it already is in the rest of the world. And maybe we lied a little - it’s selling very well. In June 2023 it outsold the Forester and Outback, both well established models in Subaru’s local history.
But the name isn’t all that’s new, because this Impreza-spinoff SUV now comes as a hybrid - available here as the Crosstrek Hybrid S.
Traditionally, Subaru has been pretty… traditional. So, will a step towards the future - electrification, that is - help or hinder the Crosstrek’s rise to mass popularity?
Based on our initial drive I certainly think the J7, especially the SHS Summit, does make a pretty compelling case to be on the consideration list for anyone looking to buy a mid-size hybrid SUV - plug-in or not.
It has a polished design, loads of tech and a fuel-efficient powertrain that provides adequate performance. But the real selling point is the price, which undercuts its key rivals to ensure it has your attention, especially in these days of increasingly expensive family vehicles.
And while the J7 certainly has appeal to design-oriented buyers and people that want something ‘cool’ or just different, the value it offers gives it mainstream appeal.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
It’s not perfect, in fact, the Crosstrek has a few factors that would probably turn off groups of buyers at a time, but Subaru knows its audience isn’t ‘everyone’.
Subaru customers aren’t trying to get their fuel efficiency below 4.5L/100km, nor find the car with the most luxurious interior. They’re looking for a practical Jack or Jill of all trades, which the Crosstrek does rather well for its segment.
Few small SUVs are as agreeable on rough and unsealed roads without sacrificing suburban comfort, while its features list is practical and provides plenty for the money.
Unfortunately, the hybrid system is a little underwhelming, and if it’s the main draw of the Crosstrek for you, it could be worth considering the less expensive ($38,590) Hybrid L or even a hybrid rival like the Toyota Corolla Cross or Mitsubishi Eclipse Cross.
If the all-round ability of the Crosstrek is the draw, however, the non-hybrid L is still an excellent offering and doesn’t use a lot more fuel than the Hybrid - plus it’s several grand cheaper at $41,490.
The Crosstrek is great for active people who need a bit of flexibility in one car but for the vast majority, the hybrid probably isn’t the sweet spot in the range. However, that won’t hinder the Crosstrek as an overall model, its popularity is already proven, and the option of a Hybrid puts Subaru a little closer to the eventual necessity of electrification.
Design is an interesting subject to discuss with the J7, as it manages to simultaneously have a bold and distinctive look from some angles and yet has clearly been inspired by some other, more famous, premium brands from others.
To be blunt, from certain angles - namely the side profile and rear three-quarter - the J7 could be mistaken for a Range Rover Evoque at a distance. Obviously taking inspiration from rivals is nothing new in the car industry and the Jaecoo designers have also managed to give the J7 its own look when you get a bit closer and notice the details.
The most noticeable of these is the ‘waterfall-like’ grille, that the brand says symbolises “the life force of nature”, but also gives it a front profile that can’t be mistaken for anything else. Especially with the prominent ‘Jaecoo’ badge large and proudly placed in the middle of the grille - leaving you in no doubt what this is.
Overall, I’d call the exterior look of the J7 cohesive and leaving a more premium impression that what we’ve seen with Chery.
Inside, Jaecoo has followed the modern trend of going digital, with a small digital instrument display and then a larger central touchscreen. It provides a clean, modern look that leaves a good impression.
The Jaecoo designers also focused their attention on the touchpoints, elements like the door handles and arm rests, to try and give them a more premium feel. The trims used inside are also a cut above what we’ve experienced on other Chery models, and while not at a true luxury level, do stand out for what is a mainstream SUV.
One other major element of the SHS interior design worth mentioning is the central console, between the front seats. That’s because it’s unique in the SHS, offering a completely different layout to the petrol-powered models. The SHS moves the gear selector to the steering column, freeing up more small item storage space and cup holders, as well as a split-opening central storage box (instead of a rear-hinged one).
Perhaps unsurprisingly, the new Crosstrek looks an awful lot like its a development of the Subaru XV.
Which, given the latter’s popularity, is a very good thing.
While there are a lot of similarities, especially when it comes to some of the more rugged elements, the Crosstrek still manages to look quite new.
It’s rugged without having too many ‘busy’ design elements and it even looks at home in inner-city suburbs.
Of course, its raised body and cladding are mostly for practical reasons, but it gives the small SUV an adventurous aesthetic that separates it from city-focused rivals.
As essentially a high-riding development of the Impreza hatch, its size and proportions also make it look more like a ‘big car’ than a small SUV.
From a space perspective the J7 offers up reasonable room for an SUV of this size, but falls short of the class-leaders in a few key areas. The front seats are nice and comfortable, and while the rear seats are well-appointed (with air-con vents and USB inputs) space is adequate rather than generous.
The same can be said about the boot, at least on the SHS grade. It’s on the smaller side for an SUV of this size, measuring 500 litres, compared to 542 litres offered by the RAV4 and 574 litres in the Sealion 6. And it’s even more disappointing when you factor in the lack of a spare wheel, with only a tyre repair kit under the floor.
Thankfully the 4WD offers the same space (500L) but gets a full-size spare, while the 2WD models have a claimed 584L and a temporary spare.
As for the technology, the decision to go for the one big central screen for all infotainment provides a hi-tech, clean look but it does lead to some obvious compromises.
Namely, the lack of any physical buttons (save for the hazards, unlocking and EV function) is disappointing from a user experience perspective. As many brands have found, screens have a ‘wow factor’ and save on the cost of buttons but are more challenging to operate when you’re on the move and that’s the case with the J7.
Obviously having Apple CarPlay or Android Auto makes for a familiar experience, but if you have to dive into the extensive Jaecoo-specific menus it can become difficult and distracting.
Practicality is pretty much a staple of Subaru as a brand, so it should be a huge surprise that it feels that way from the driver’s seat.
The interior doesn’t look futuristic, but it does look functional.
For example, even though the centre of the dash is all screen - and we love buttons for climate controls around here - the controls for air conditioning and temperature are at least always present on the screen, no sub-menus needed.
The phone charger is large enough for even very tall phones (looking at you, Samsung Galaxy S20 Ultra, pictured), and it’s out of the way to minimise extra digital distraction.
The steering wheel’s buttons, while many, are all clear and simple, as is the iPad-like icon layout on the multimedia screen.
Storage in the front is miles ahead of the rear seats, a large central bin with two cupholders, a big glove box, and decent space for water bottles in the door cards. In the rear, two central cupholders in the armrest and a small space in the door.
But there is a decent amount of space for an adult to sit in the rear, even if the sides of the roof are a little close to the head. It’s a little like the front, where the seats are supportive and easy to adjust to a comfortable position.
Further back, the boot space is a relatively small 315 litres, though its slightly larger than the 291L the petrol versions come with - that extra space likely swallowed by a spare tyre in the petrol versions, as opposed to the smaller batteries taking up some space in the hybrids.
The J7 line-up will consist of four grades initially, the 2WD Core, 2WD Track, AWD Ridge and SHS Summit, with the choice of two powertrains.
The range will begin at just $34,990 drive-away for the 2WD Core and $37,990 drive-away for the 2WD Track. These are powered by a 137kW/275Nm 1.6-litre turbocharged four-cylinder petrol engine paired to a seven-speed dual-clutch transmission and powering the front wheels.
The AWD Ridge is priced from $42,990 and has the same 1.6-litre engine, with the same performance but obviously powering all four wheels. The range is topped by the SHS Summit, priced from $47,990 drive-away.
For context, the Toyota RAV4 Hybrid (which isn’t a plug-in) is priced between $42,260 and $51,410, while the BYD Sealion 6 PHEV starts at $48,890 - so it’s clear where Jaecoo is hoping to woo buyers from.
Standard equipment on the J7 Core includes 18-inch alloy wheels, LED headlights, LED daytime running lights, a 10.2-inch digital instrument display and a 13.2-inch infotainment touchscreen, which incorporates wireless Apple CarPlay and Android Auto. The Track trim level adds a power tailgate, front parking sensors, 360-degree surround-view monitor, heated front seats, ambient lighting, dual-zone climate control, plus a wireless smartphone charger and an eight-speaker Sony sound system.
Stepping up to the AWD Ridge brings torque vectoring all-wheel drive, 19-inch alloy wheels, a full-size spare, a panoramic sunroof, heated and ventilated front seats, in-built dashcam and a 14.8-inch infotainment touchscreen.
The SHS Summit matches much of the specification of the Ridge, but gets unique 19-inch ‘aero’ alloy wheels, a head-up display and perforated synthetic leather seats.
All models are equipped with ‘Hello Jaecoo’, the brand’s voice-activated assistant.
When you’re wearing a hybrid badge and you’re up against veterans in the field like Toyota with the Corolla Cross, you want to make sure you’re offering up something substantial.
At $45,090, before on-road costs, the Hybrid S tops the range and comes with a features list that screams it from the rooftops. Or the mountaintops. Or at least as far as the gravel tracks will take you towards the mountaintop.
From the outside, 18-inch wheels are the first indicator for the ‘S’ grade - note that hybrids don’t come with spare wheels, just repair kits - as well as body coloured door handles and black plastic trim and cladding, aside from the gloss mirror caps.
The door mirrors are heated and fold away when parked, while up top there’s a sunroof flanked by roof rails, with a styled spoiler at the rear.
Interestingly, there’s no power tailgate.
LED DRLs and headlights are automatic and are aided by steering responsive active cornering lamps, while the wipers are auto rain-sensing.
Inside, dual-zone climate control and heated front seats (the driver’s is eight-way power adjustable) for the cold - all seats are leather accented - while the steering wheel and shifter are also leather-wrapped.
Tech is covered off by the usual 11.6-inch portrait touchscreen centrepiece, with sat-nav, AM/FM and digital radio, wireless Android Auto and Apple CarPlay, USB-A and USB-C plugs (in the rear, too), a wireless phone charger, and a 10-speaker Harman Kardon sound system over the usual six-speaker set-up. There’s even an auxiliary audio input.
The driver display is a small 4.2-inch unit flanked by physical dials.
The J7 range has a choice of two powertrains, an internal combustion engine and the plug-in hybrid.
The 2WD and AWD are powered by the same 1.6-litre turbocharged four-cylinder petrol engine that makes 137kW and 275Nm. It’s paired to a seven-speed dual-clutch transmission, with the only major difference between the two models (obviously) being the driven wheels.
The SHS combines a newly-developed 1.5-litre four-cylinder turbocharged petrol engine, which makes 105kW, with a 150kW electric motor and a single-speed transmission.
Despite the electric motor, the SHS isn’t what you’d call ‘fast’ with a 0-100km/h time of 8.5 seconds, which the 2WD can reportedly better by taking just 8.1 seconds.
This is perhaps the part of the review you’re most interested in - as well as the following sections on efficiency and maybe driving - if the ‘Hybrid’ part of the Crosstrek Hybrid S’ name brought you here.
Like its design and interior, the engine will be familiar to anyone who has owned or driven a relatively recent Subaru - a 2.0-litre flat-four petrol engine good for 110kW/196Nm - which means it makes a little less than the standard petrol variant’s 115kW.
However, the electric motor is capable of its own 12kW/66Nm outputs, though Subaru doesn’t supply a claimed total maximum for the whole powertrain.
Drive is transferred to all four wheels - it is a Subaru after all - via a seven-step continuously variable transmission (CVT).
The SHS is equipped with an 18.3kWh lithium-iron-phosphate battery that provides a claimed 90km of electric-only driving range and helps the J7 achieve a claimed fuel consumption figure of just 1.0L/100km.
Jaecoo also quotes an EV-only range of up to 106km, but that is on the NEDC cycle, which is not as relevant for real-world driving than the WLTP test cycle that returns the lower figure. Even with the lesser number, 90km of EV-only driving will be more than enough for most people to do their daily commutes.
Jaecoo claims the SHS has a theoretical driving range of 1200km, thanks to its 60-litre fuel tank. However, to achieve that economy you need to run the J7 in its hybrid state, so somewhere closer to 1000km is more realistic - if you have a really light right foot.
As for the petrol-only models, the 2WD uses a claimed 7.0L/100km and the AWD 7.8L/100km.
Subaru claims the Crosstrek Hybrid will sip 6.5L/100km on the combined cycle, which isn’t enough to blow anyone away, even when you take into account the extra fuel needed for permanent all-wheel drive. The AWD Corolla Cross Hybrid comes with a claimed 4.4L/100km.
Compare this to the 8.5L/100km reading the Crosstrek returned after our time with the car, mostly with a (somewhat unkind) mix of inner-city and semi-rural backroad driving, and it’s clear the Crosstrek isn’t one of the most frugal cars in its class.
More highway driving would certainly have lowered the figure - we’ve achieved 8.0-litres on previous testing with a non-hybrid Crosstrek - but perhaps being top of the charts for efficiency isn’t necessarily what Subaru buyers are looking for.
Of course, the Crosstrek Hybrid S employs a couple of features to avoid using fuel where it can be avoided, such as auto stop-start and its (relatively mild) electric system taking over when mostly coasting or the engine isn’t required.
This is one area where the entire Chinese car industry, not just Chery/Jaecoo, have a ways to go to become not only competitive but genuinely stand out. Dynamically the J7 is average, not bad, just very ‘mid’ as the kids say. It doesn’t do anything particularly badly, but nor does it do anything particularly well.
The steering is nice and light, which will be good for navigating traffic and car parks, the ride lacks control but isn’t uncomfortable and the performance of the SHS powertrain is smooth but not spectacular, at least from a performance perspective.
This might sound like a ‘motoring journalist’ argument, but we’ve seen in the past when brands, specifically Hyundai and Kia, hired local experts to fine-tune the ride and handling of vehicles it resulted in a better experience and helped translate into sales.
With some more fine-tuning to improve the ride, and therefore the comfort, the J7 could be near the top of the class not only in terms of value but also the driving experience.
Two things stand out after a short stint behind the wheel of the Crosstrek Hybrid, and both become more cemented over time.
The first is that the ‘Hybrid’ part of the ‘Crosstrek Hybrid S’ isn’t quite as prominent in its real-world impact as it is in its name.
The 110kW engine doesn’t feel like it’s being massively helped along by any electric assistance, and the electric motor is very rarely doing the work by itself, as you’d find in any hybrid from Toyota or Honda.
That’s a shame, because the Crosstrek could do with a little extra oomph, if not for getting up to speed then for avoiding thrashy engine sounds under acceleration.
The CVT, while not necessarily detrimental to its performance, doesn’t help with that.
But balancing that out is a chassis and platform that’s engaging and predictable - and that’s predictable as a good thing - making the Crosstrek pleasant to pilot.
Its controls like steering and braking are nicely weighted for low speeds, commuting, and for more spirited driving, while the suspension and chassis handles surfaces from smooth suburban roads, to city tram tracks, to unsealed roads with ease, soaking up bumps and shakes nicely.
If you’re noticing a theme in this review, it’s that Subaru doesn’t seem to be chasing any ‘best at’ metrics in favour of giving the Crosstrek the ability to do a range of different driving and being at least satisfactory in any given area.
Safety across the range includes autonomous emergency braking (AEB), adaptive cruise control and lane departure warning. However, notably the 2WD Core is equipped with seven airbags, but the Track, Ridge and SHS models all have an additional driver’s knee airbag, something to be mindful of if you’re on a budget.
However, having active safety systems, and having active safety systems that are well-calibrated and usable are different things, especially given the sub-par experience we had with the Chery Tiggo 4 Pro and its erratic lane keeping assist.
Thankfully, part of the more premium Jaecoo experience is a smoother, better calibrated safety system. The lane keeping was much more capable of holding the J7 in the centre of the lane, providing a more seamless driving experience.
The driver attention system also seemed well calibrated, capable of tracking eye movement through sunglasses, and didn’t seem as hyperactive as many of these systems can be.
However, given the complex nature of the central infotainment screen, there is a chance you’ll set the attention alert off if you have to start looking through the various menus. That’s obviously a good thing, to keep your eyes on the road, but adding some physical buttons for the air-con and stereo would feel like a better, safer solution.
The J7 hasn’t been crash tested by ANCAP but Chery’s previous models have received five stars, so anything less would be a shock result given the premium positioning of the brand. Chery knows which boxes ANCAP likes ticked, so don't be surprised if it gets top marks from the safety body.
As the range-topper, the Subaru Hybrid S comes with the lot in terms of safety.
And even though it hasn’t been tested by ANCAP yet, it’d be a shock if its score was anything less than the maximum five stars.
It’s what the XV scored in 2017, and the brand hasn’t missed out on full marks since the Impreza and Foresters of the early 2000s.
Nine airbags include dual front, dual front side, dual curtain, driver's knee, far side, and front passenger seat cushion airbags, plus Subaru’s 'EyeSight' safety suite does the work in crash prevention.
On top of the standard safety features you’d expect from any new car like electronic stability control and ABS, there’s a ‘Pedestrian alert system’, emergency lane keep assist with departure warning and prevention, a ‘Driver Monitoring System’ that includes drowsiness and distraction warnings, sensors and monitors for blind spots and rear cross-traffic, and of course parking sensors.
Some less common features of EyeSight include ‘Lead Vehicle Start Alert’, ‘Pre-Collision Braking System’, ‘Pre-Collision Throttle Management’, ‘Intelligent Speed Limiter’ as well as ‘Speed Sign Recognition’ and ‘Brake Light Recognition’.
Specific to the S, is a surround-view parking camera, high beam assist, plus front- and side-view monitors to help avoid kerbing wheels or bumping towbars.
It’s all fairly well implemented in the Crosstrek, though some of its chimes can be a bit much - the driver distraction alert can mistake a quick climate control change at the lights for a proper lapse of focus, while an alert for approaching speed and red light cameras comes without any indication of what the noise is for.
Jaecoo is giving would-be buyers every reason to take a chance on a new name. The J7 will be covered by an eight-year warranty, which again, adds to the premium experience as that’s an extra year to what Chery offers.
Jaecoo is also offering eight years of capped-price servicing and roadside assistance for J7 buyers. The vehicle will require annual services, but you’ll be paying $3372 to keep the SHS maintained those first eight years.
Naturally, the less-complex 2WD and 4WD models are slightly cheaper, with the 2WD servicing tallying $2952 and the 4WD setting you back $3332.
The Crosstrek is covered by Subaru’s five-year/unlimited kilometre warranty, with servicing intervals coming up every 12 months or 15,000km under Subaru’s five-year capped-price servicing.
Subaru also adds 12 months of free roadside assistance.
This is all fairly standard in the industry, though some brands like Kia and MG offer seven-year warranties, or there’s Mitsubishi with a 10-year warranty (even if it requires certain conditions to be met during the decade).