Is there anything interesting about its design?
The new JL is also a lot safer too, but somehow it stays true to its core values after what's arguably the most comprehensive redesign in its 77-year evolution.
The most fundamental surprise is its continuation of solid axles and coil springs front and rear to maximise off-road articulation.
Other big surprises include the removable doors, fold-down flat glass windscreen, which are now much easier to enact than before thanks to the on-board tool kit. The bolt count for lowering the windscreen has dropped from 28 to just four.
Rather than the traditional all-steel construction, the JL uses lighter aluminium for the doors, hinges, fenders, windscreen frame, and tailgate skin, with the latter also boasting a magnesium frame.
Watch our 2018 Wrangler walkaround video with Senior Designer Steve Goodrich
Further weight-saving measures include hollow track and stabiliser suspension bars, aluminium engine mounts and steering gear, and a lighter brake master cylinder. Net savings are up to 90kg, with US-spec 3.6-litre auto Rubicons now weighing 1880kg in two-door form, and 2021kg as the four door.
The characteristic external bonnet latches are also back, but have been redesigned and moved closer to the front of the car to meet pedestrian safety requirements. They also now feature a winch cable retention slot to help with off-road recovery situations.
The windscreen has been delicately laid back to improve aerodynamics without spoiling the Wrangler look, which among numerous other detail changes has netted a nine per cent improvement to a still brick-like 0.54 Cd.
All other windows have been enlarged and the spare tyre mounted lower to improve passenger visibility.
Emphasising the level of nerd among the Jeep design team, the LED headlight internals have been styled to reference the electrobinoculars from the original Star Wars trilogy.
Those vents ahead of the doors are functional, and they’re tasked with reducing under-bonnet air pressure at speed. The Rubicon’s bonnet vents are also real, and their job is to extract heat during lengthy low-speed off-road climbs – like the Rubicon Trail. On that note, the Rubicon now carries a competitive 760mm wading depth rating.
Overall clearance has also been improved, with the Rubicon boasting a 44-degree approach angle (up 11), 27.8deg breakover (up 5.8) [for the two door] and 37deg departure angle (up 9), with 277mm of ground clearance and 200mm of articulation.
There are now three roof options to choose from, with the standard soft top and optional hard top now joined by the Sky One-Touch powertop, which will fold its soft centre section back to open the whole roof turret at the touch of a button.
The Wrangler's interior is another design highlight, as it retains a classic Jeep ruggedness, but features a bunch of good quality, adventure-themed rubberised textures, and amazingly retains all the important mod cons.
The fourth-generation Uconnect multimedia system is available in 5.0-, 7.0- and 8.4-inch screen sizes depending on trim level, and hides the USB and 3.5mm connections behind an O-ringed flap.