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Mercedes-Benz GLA concept debuts

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The uptown wagon market goes into overdrive as Mercedes enters the premium compact SUV sector. Shown this week at the Shanghai motor show, the Mercedes-Benz GLA concept becomes the third A-Class model and the first baby SUV to take on the Range Rover Evoque, BMW X3 and Audi Q3.

Mercedes Australia spokesman Jerry Stamoulis says the GLA - heavily based on the concept shown at Shanghai - goes into production next year and is expected in Australia soon after. It will be shown in production form later this year at the Frankfurt motor show.

Pricing is expected to be around $50,000-$70,000 to match rivals, with prices depending on drivetrain and specification. Mr Stamoulis says the GLA - which shares the platform and drivetrain with the current A250 hatch, the upcoming CLA sedan and the B-Series hatch - will be available with the same petrol and diesel engines.

An AMG version is predicted by Mr Stamoulis says it hasn’t been confirmed. The GLA will be the second compact SUV from Mercedes to come to the Australian market within 18 months. The next generation of the GLK - based on the C-Class platform - is also on its way.

The GLA repeats the styling of the A250 and other models with a large twin-bar grille and swept-back headlights. But it follows the A250 detail with coupe-style frameless doors, recessed door handles and wrap-around tail lights. The headlights have laser technology that shine more light on the road than other lights and can also become projectors.

Mercedes vice-president of sales and marketing, Joachim Schmidt, says “the Concept GLA marks a new approach for us in the compact SUV segment’’.
“This is a sporty and more coupe-like evolution of this category of vehicle.

“It combines its sporting spirit with the all-round qualities of a tough, leisure-time companion. “It also makes clear the further potential of our compact vehicle architecture.’’

Mercedes-Benz GLA Preview

New Mercedes doubles as a drive-in theatre.

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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