Micra-based new Datsun hatchback has been designed for emerging markets.
First official sketches of Datsun’s return appear online
These images are the first hint at the styling direction of Nissan’s rejuvenated Datsun brand, with the production model set to be revealed in India on July 15.
Designed for the emerging Indian, Indonesian, Russian, and South African markets, the budget hatchback will be aimed at these markets’ emerging middle class, at a price level below existing Nissan offerings.
The return of Datsun was announced by Nissan in March last year, and will follow a similar formula to sister brand Renault’s marketing of the Dacia brand in Europe.
Based on the previous generation K12 Micra sub-light hatch, the model depicted in these sketches is codenamed K2 for now, and looks to have replaced the Micra’s soft ovoid forms with a fresh and edgy design.
Datsun will specifically tailor the new model to suit each individual market, while keeping a close eye on price competitiveness. On the Indian market, the new Datsun will compete with the likes of Hyundai’s i10, Maruti Ritz, and Honda Brio.
The new model will hit Indian showrooms in 2014, with other markets to follow. Australia is not likely to be among these though, with Datsun’s focus being limited to such developing nations.
This reporter is on Twitter: @Mal_Flynn