.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
Battle lines are drawn in the luxury car market as Audi stuns with a massive $13,500 reduction in its hot-headed RS5 Coupe. Audi Australia spokesperson Anna Burgdorf says it’s all about being competitive. “We need, in Australia, to be competitive - everyone is doing it,’’ she says.
“There is no question how competitive Australia’s car market has become. If we’re not flexible (on price and equipment), then we run the risk of losing sales to rivals - and we’re not going to do that."
The heavy-hitter philosophy party answers why Audi has such a huge model range - “we have to offer the customer whatever they want," Burgdorf says - and why models such as the RS 5 are so important as halo cars.
The RS5 presents a new concept for Audi - electromechanical steering - and standard equipment including Attention Assist (a driver alert system), a flat-bottomed steering wheel and an upgraded MMI central control now with Bluetooth streaming.
There are some body highlights to identify this mid-life makeover, but the drivetrain remains the same - a 331kW/430Nm 4.2-litre V8 petrol attached to a seven-speed dual-clutch auto then driving all wheels.
Neil Dowling is testing the car in Germany now and will report on its road manners later.
.jpg)
.jpg)
.jpg)
Comments