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spotlight

Audi ad has dig at BMW, Merc and Lexus | video

Malcolm Flynn

Editor

8 November 2013

3 min read

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Malcolm Flynn

Editor

8 November 2013

3 min read

Audi is a brand on the march, and its marketing people are proud of it. This Christmas-themed ad for Audi in the US takes another stab at rivals BMW, Lexus and Mercedes-Benz, and suggests that the appeal of the four-ringed brand is enough to encourage owners of the other premium brands to donate their keys to charity.

Earlier this year, another Audi US ad suggested that the other brands create typecast images of their owners, and that the Audi image is above such typecasting. Well that's Audi's opinion anyway.

Watch the desktop version of the Audi donation ad here.

This reporter is on Twitter: @Malcolm Flynn

Malcolm Flynn

Editor

Back when all cars burned fuel and couldn't drive themselves, Mal was curing boredom by scanning every car his parents' VB Commodore drove past. His childhood appreciation for the car world exploded during a three-year stint in the US, and serious questions were asked when he spent a good chunk of his uni career perfecting lap times at Wakefield Park. Mal got his big break scooping the VE II Commodore, before a stint at Overlander magazine and kicking off his online career with The Motor Report in its heyday. These days he's exactly the same height as Michael Schumacher and uses his powers for good at the helm of CarsGuide's editorial team. Mal proudly shuns brand allegiance and counts three young kids, an EH Holden, NA MX-5, KE20 Corolla, W116 Mercedes-Benz and the world's most versatile Toyota Echo among his personal stable. He also craves a Subaru Vortex, so get in touch if you know where to find one.

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Volkswagen Tiguan Allspace 2023 review: 147TDI Elegance long-term | Part 1