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Subaru Brumby reborn? Subaru ute could return as a Toyota HiLux twin!

A Toyota HiLux-based Subaru ute might seem a stretch, but it could happen. (Image credit: William Vicente)

We’ve been asking the question for almost as long as the Subaru Brumby has been out of production – will there ever be another Subaru ute?

And while there is nothing set in stone just yet, the brand’s Australian arm admits there’s a huge appetite for an all-new Subaru ute from customers and media alike. Plus it might just have the ideal springboard to build such a model – based on Australia’s best-selling vehicle, the Toyota HiLux.

For the unaware, Subaru and Toyota are partners in business in Japan, and Toyota is a majority shareholder in Subaru.

The best-known byproduct of the collaboration between the two brands is the Subaru BRZ and Toyota 86 twins, which are set to arrive in second-generation guise later in 2021 for both of those brands after almost a decade of success both locally and internationally.

The companies are also collaborating on a new fully electric vehicle aimed primarily at Europe, and they are planning to share more technology and knowhow across future products in coming generations.

Could that mean we could see a new ute sold by Subaru, using Toyota’s expertise and experience in that field? The chances, admittedly, may be slim – but as Subaru Australia general manager Blair Read told CarsGuide, “there’s always the possibility”.

“There’s no visibility on those sorts of discussions on what could be in the pipeline,” said Mr Read. “But it brings to mind the great example of the BRZ and 86 – and the successful fruits of that Toyota and Subaru partnership.”

Mr Read said customers often ask when the new Brumby will come, and the brand’s PR manager, David Rowley, joked that some potential customers even tell him they’re in the market for a new Brumby “because the kays are getting a bit high” on their original Brumby models. The Brumby, remember, hasn’t been sold here since 1994.

“There’s always that feedback, and I guess people are always talking about the Brumby and the Brat (the US version), and any car company would love to have all the options available to provide, and what you can bring to market,” said Mr Read.

Sadly, there’s no true indication on any plans for a HiLux-based Brumby. But if the collective audience makes enough noise, it will only help push the case for a production model of a new-generation Subaru Brumby.

Matt Campbell
Managing Editor - Head of Video
Matt Campbell has been at the forefront of automotive media for more than a decade, working not only on car reviews and news, but also helping manage automotive outputs across print, online, video and audio. After completing his media degree at Macquarie University, Matt was an intern at a major news organisation as part of the motoring team, where he honed his skills in the online automotive reviews and news space. He did such a good job there they put him on full time, and since then he has worked across different automotive media outlets, before starting with CarsGuide in October 2017. At CarsGuide Matt has helped shape the video output of the business, while also playing a key role in management behind the scenes, and helping in-market new car buyers make the right choice by continually evolving CarsGuide's comparison reviews. Driving more than 100 cars a year seemed like a dream to Matt when he first started out, but now it's all just part of the job - a job he loves and plans to stay in for a long time to come. Matt is also an expert in used car values, as he's always on the hunt for a bargain - be it a project beater or a prime example of the breed. He currently owns a 2001 Audi TT quattro and a 2007 Suzuki Jimny JLX.
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