Revealed Holden VE Ute

GM Holden unveiled its first new Ute range in seven years in Melbourne yesterday, the result of a $105m investment by the company.

Launching the new range at Docklands in Melbourne, GM Holden boss, Chris Gubbey said almost 60 years of history had established the Holden Ute as a true Australian icon.

“The Ute’s development tells the story of Australia. Today’s Ute is about working hard, playing hard and enjoying an active lifestyle. The new VE Ute is the benchmark of two door performance and attitude.” Mr Gubbey said.

Development of the Ute cost $105 million, and this was on top of Holden’s $1 billion VE Commodore sedan program. Holden has also conducted around 650,000 km of validation testing for the new model.

For the first time the Ute features Holden’s Electronic Stability Control Program crash avoidance safety technology as standard, and the new interior will provide increased cabin comfort and greater storage space. The tray is more functional and versatile has a new cargo liner fitted as standard.

The new SS V high performance model packs a punch with a thumping 270kW V8 engine as well as a plethora of features and accessories including Bluetooth connectivity, alloy pedals, six-disc CD player, hard tonneau cover, ladder and roof rack, quad exhaust and a premium audio system.

Wider wheel and tyre combinations are available across all models.

Holden’s VE Ute is the first all-new Holden Ute since 2000. The complete range includes the entry level Omega V6, the SV6, the SS and the premium sport model, the SS V.