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Nissan Teatro for Dayz concept unveiled at the 2015 Tokyo motor show


Nissan has been talking about young people falling out of love with the car for years. Its latest creation, the Teatro for Dayz, is designed to woo younger buyers back to cars by turning them into giant smartphones.

In the same way smartphones are no longer primarily used for making calls, the Teatro is less about getting from A to B and more about hanging out.

Nissan product planning general manager Hidemi Sasaki says young people look “beyond the car’s basic role of transportation ... They want a car to be a versatile tool for creativity.” The Teatro’s interior is an electronic “blank canvas”, allowing occupants to share digital experiences with friends as the car charges their phones.

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