Fiat salutes mothers with a wry look at the 'hood'.
You've heard the word 'mother' in rap songs, but never like this.
The Motherhood is a hilarious rap rundown of the realities of being a mum. Runny noses, nits, post-baby body, vomit, expressing milk – and every other everyday challenge a mother faces.
“I express, like the best, from these holes in my chest. Wear a nursing bra, like a bulletproof vest… Work versus home is a mental combination, with my elbows deep in infant defecation.” And it goes on, in a no-holds-barred account of maternal life that will likely have every mum bopping her head in delighted recognition.
The uncompromising track is part of Fiat’s marketing for their new compact family car, the 500L. And the Italian carmaker says the song is a salute to motherhood.
“Word to all the mothers out there. This one goes out to you...'The Motherhood' feat. Fiat 500L is dedicated to all those women who have to be all things to all people and live it large on a daily basis,” a Fiat statement says.
But is it too bold for a car ad?