Does it represent good value for the price? What features does it come with?
The Trend's first problem when it comes to grabbing market share is the starting price. At $25,990, it's a few grand more than the entry-level Hyundai i30 Go and even a few bucks more than a starter Mazda3. Thing is, it's not a bare-bones starter like the Go in particular.
The Trend opens the range with 16-inch alloys, a six-speaker stereo with 8.0-inch touchscreen, sat nav, climate control, cloth trim, reversing camera, rear parking sensors, a good safety package, electric mirrors and windows, auto wipers and a space-saver spare.
Ford's SYNC3 system handles the media duties and adds Apple CarPlay and Android Auto. You also get DAB into the bargain and the stereo is actually all right. Some of them at this level are a bit on the tinny side, but things are good here. While SYNC3 isn't quite as clever as Mazda's MZD, it outguns the basic software on the rest of them, which in turn all destroy the terrible head unit in the Corolla.