Does the Mazda 3 really need any sort of introduction? In the past few years it has flirted with top-seller status in Australia, so most people know what it’s all about.

After 15 years and more than six million sales, the brand has rethought what it’s most popular model should be - both in five-door hatchback and four-door sedan guises - and the new version is aiming to ignore the competition and focus on the customer.

That’s right - Mazda says it didn’t benchmark the likes of the Toyota Corolla, Volkswagen Golf or Hyundai i30 when coming up with the new, fourth-gen version.

Instead, the company reckons it has taken a ‘human-centric’ approach and applied multiple lofty targets for the new model to hit.

Has it managed to create a winner? After our brief first drive of the all-new Mazda 3 in Los Angeles, the signs are pretty positive.