The Cerato first came on the scene in 2004 as a cheap small sedan and hatch from Korea's other big car brand, Kia. Cheaply made and cheap to buy, the Cerato made steady progress in the Australian market until, in 2013, Kia underwent a huge shift in the way it made and marketed its cars.
Like Hyundai, Kia would no longer build so-called 'cheap and cheerful' cars; they were now a manufacturer of value-driven, broadly appealing vehicles. The Cerato range, starting from $19,990 for the Cerato S now benefits from Kia's renewed and rejigged business model, comprising a four-door sedan, five-door hatch and two-door coupe, with a combination of naturally aspirated and turbocharged petrol engines across the range, which now tops out at $32,490 for the Cerato SLi.
In the USA, the Cerato is known as the Kia Forte.