The LD Cerato launched in 2004 as a cheap small sedan and hatchback derived from the Hyundai Elantra, to take on the Toyota Corolla. It sold mainly on low price until, in 2013, Kia underwent a huge shift in the way it made and marketed its cars, by refocusing on design, space, technology, safety and – later on – a long warranty.
By then, most Ceratos were five-door hatches, though the now nearly-medium-sized sedan also proved a hit, more so than the sharply-attired two-door Koup that was only available in the TD series (2009) and its YD replacement (2013). All engines featured four cylinders, in either 1.8-litre or 2..0-litre naturally-aspirated specification, though the Koup did boast a 1.6-litre turbo option. The base model starts from $25,990, rising to $35,790 for the most expensive version.
The fourth-gen BD Cerato arrived in 2017, and though the Koup was gone, a GT hatch and sedan with the 1.6-litre turbo replaced it for drivers wanting a sportier experience than the now-default 2.0-litre atmo engine offered in the rest of the range.
This vehicle is also known as Kia Forte.