Hyundai's first i30 launched to quiet praise in 2007. Hyundai had just come off a rough patch of making pretty ordinary cars with only a few exceptions. At some point in the preceding few years, the Korean giant realised that dull, middle-of-the-road machinery was not going to turn it into the next Toyota. Instead, it was in danger of fading into a  pale imitation of the great white-goods maker.

That first i30 was the moment Hyundai set off on its own path, with a few key positions filled by industry veterans from around the globe. Kia did the same, almost in parallel, and look where it is today.

The third-generation i30 was an instant hit. Building on the success of the first and second generations, the car had built a reputation as dependable, solid and, as the years went by, good to drive. Excellent value has been a core competency for Hyundai since day dot, but adding all that other stuff took a while.