What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
Eight generations over more than half a century qualifies the Volkswagen Golf as an automotive icon, standing on the shoulders of its original beetle-shaped ancestor.
It remains one of the world’s favourite cars and this 110TSI Life version is the entry-point to the local model line-up, the latest ‘8.5’ version of which arrived here just over 12 months ago.
It sits in a hotly contested small-car category, appealing to those with a preference for a conventional hatch and pure internal-combustion power.
In an automotive world now dominated by increasingly electrified SUVs, we spent a week behind the wheel to see how it shapes up as an urban specialist with occasional open road ability.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?Â
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
Like the generations that preceded it, the current VW Golf 8.5 is a high-quality, comfortable and efficient small car. Add in good looks, space-efficiency, thoughtful practicality as well as class-competitive safety and you have the makings of a compelling package. The potential sticking point is this entry-level 110TSI Life’s value proposition in terms of included features relative to its purchase price and ongoing cost of ownership. Â