BYD Atto 3 vs Jaecoo J7

What's the difference?

BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers? 

The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.

But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.

Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.

So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.

The Jaecoo J7 SHS Track enters the medium SUV segment with a sharp drive-away price and generous equipment list. The ongoing ownership benefits add strong value but the on-road driving experience needs some finessing and the cabin doesn't quite hit every mark for practicality. Although it's ‘on track’ to make waves in this corner of the market, it hasn't yet carved out an iron-clad niche for itself. It's worth a look but it's not class-leading.

In a couple of words, not really. At least when it comes to the exterior design.

In fact, the biggest design change for 2024 is actually the colour of our test car, the new Cosmos Black. Apart from that, the rest of the Atto 3 is unchanged visually, which is becoming something of a trademark for EVs, at least from newer brands like BYD and Tesla. 

Instead of worrying about adding a new grille, different headlights or an alternative alloy wheel design, brands like BYD are focusing on updating batteries, the technology and other software enhancements to keep their models fresh.

The only exterior change is at the rear, where the previous 'Build Your Dreams' lettering has been replaced by a simple 'BYD' badge.

As for the interior design, kudos to BYD for not following Tesla down the cost-saving-disguised-as-minimalist-design path, but personally the design aesthetic and the variety of colours and trims used aren’t to my taste, but I can see why others may love it. The ‘guitar string’ door pockets are likely a particularly polarsing design choice.

BYD has added a new interior option, with a black/blue trim for the examples finished with grey and black exteriors, while white and blue painted cars get a blue/grey interior.

The J7 is, in essence, a scaled-up version of its smaller sibling, the J5 - a car my family affectionately dubbed the “Temu Range Rover” during our week with it. The resemblance remains.

The squared-off proportions, upright grille and slim lighting signatures lean heavily into that premium off-roader aesthetic, and there’s no doubt the look will appeal to buyers chasing presence without the associated price tag.

Compared to the J5, the J7 carries a touch more personality. 

There’s a small racing-flag accent panel along the flanks, flush-fitting door handles and a set of 19-inch aerodynamic alloy wheels that add some visual flair.

Inside, the cabin is cleanly executed with its pared-back styling and the 13.2-inch central display dominates the dashboard. This makes it the visual anchor of the interior as physical buttons are minimal and most functions are accessed via the media screen. That screen-led design will divide opinion, but it does create a modern aesthetic.

The synthetic leather upholstery feels convincingly premium, and the materials do enough to lift the ambience beyond what you might expect at this price point.

The Atto 3 remains classified as a ‘Medium SUV’ but blurs the line between mid-size and small in terms of dimensions, especially inside. It’s not in the same size game as the Toyota RAV4 or Mitsubishi Outlander, but is close in size to the likes of the Honda ZR-V and Mazda CX-5.

While there’s a few key practical storage spaces, there aren’t as many as some newer rivals, which does suggest the Atto 3 design is starting to date or just wasn’t well thought-out enough in the first place; such as putting all the switchgear in the centre console rather than on the dashboard.

This was probably done, at least in part, to accommodate the rotating touchscreen, which seems like a poor design and practicality choice to me. Especially the new one, which at 15.8-inches when rotated to the portrait mode it starts to interfere with your vision and the layout is more user-friendly in landscape mode - both when using the native multimedia system or your smartphone connection.

Space is respectable in the back seats, and there’s both a USB-A and USB-C port for charging devices. While out the back the boot measures 440 litres, which is a respectable amount of space for an SUV this size, but there’s only a tyre repair kit instead of a spare wheel.

Up front, the J7 Track delivers where it matters. The electric front seats offer heating and ventilation functions and feel supportive over longer drives. There’s enough width and shoulder room to avoid feeling hemmed in.

Access is good with wide door apertures and an easy step-in, step-out height from both rows. In the rear, the available space is generous, and the thick seat padding and supportive backrests will make longer journeys quite comfortable. The flat floor also means the middle seat isn’t automatically the punishment position for an adult.

Storage has been thoughtfully considered. Up front, the large centre console shelves make it easy to keep clutter contained, while the dual-opening middle console is deep enough to swallow a small handbag. There’s also a small side pocket beside the driver that’s ideal for keys or a garage remote.

Rear passengers will enjoy four device pockets, as well as a couple of map pockets. There are two cupholders and drink bottle holders in each row, as well as good-sized bins in each door.

With all rows in use, the boot has up to 500L of capacity, and the flat loading floor makes it easy to slide larger items in and out. Overall, it’s a usable and practical space for gear storage but you'll notice the lack of a powered tailgate as there isn't a dedicated handhold on the outside of the lid to easily open the boot.

There's also no charging ports or power outlets in the boot, which feels unusual for a plug-in hybrid. You have to make do with a tyre repair kit rather than a spare wheel but that's not unusual in this corner of the market.

The individual charging options are functional with a single USB-A and C port offered in each row and a 12-volt socket up front but you miss out on a wireless charging pad in this grade. The multimedia touchscreen is responsive and the layout is fairly intuitive to use. However, the lack of physical controls for simple adjustments like side mirror positioning or climate control can become frustrating. Some functions are just better served by buttons.

The wireless Apple CarPlay and Android Auto operate smoothly and the CarPlay has maintained a steady connection this week. The built-in sat nav is also easy enough to use.

There are two plug-in hybrid grades in the J7 line-up and we’re testing the entry-level Track here, priced at $43,990 drive-away. It’s a strategic price point because aside from its close relative, the Chery Tiggo 7 Super Hybrid, which undercuts it at $39,990 drive-away, the Track is the second-most affordable option among its immediate rivals.

By comparison, the GWM Haval H6 GT PHEV lists at $51,990 drive-away, while the MG HS Super Hybrid Excite comes in at $52,696 drive-away. The BYD Sealion 5 undercuts them all as the most affordable plug-in hybrid in the country right now, starting from $33,990 before on-road costs.

It’s worth noting that the H6 GT is offered in a single, well-specified grade, and its higher price reflects that broader equipment list. Even so, the J7 starts from a strong position before you get into its features.

For a base variant, the Track gets some good stuff like electric front seats with heating and ventilation, synthetic leather upholstery, remote start with pre-entry climate control and a full suite of LED exterior lighting. That’s the sort of kit you’d expect to climb trim levels for.

Practical touches are scattered throughout. The centre console is air-cooled, the driver’s seat has a memory function, there are steering wheel-mounted controls and dual-zone climate control comes as standard. Then there’s the built-in karaoke app. Entirely unnecessary, but mildly amusing, however, you will need to supply your own microphone!

Technology feels well-considered as there’s wired and wireless Apple CarPlay and Android Auto, built-in satellite navigation, a large 13.2-inch multimedia display and a 10.25-inch digital instrument cluster. The 360-degree camera system is clear and complemented by front and rear parking sensors.

You do miss out on a powered tailgate and some charging options as there’s no internal vehicle-to-load (V2L) AC outlet and no charging ports in the boot. Still, as a base offering, the J7 Track presents as a neat package.

As with the design there isn’t much to say about what’s powering the Atto 3 because it’s the same as the 2023 model. Both the Standard and Extended Range use the same front-mounted electric motor, which makes 150kW/310Nm and drives the front wheels through a single speed transmission.  

With 0-100km/h times of 7.9 seconds and 7.3 seconds respectively for the Standard and Extended Range, the Atto 3 won’t shove you back in your seat, but it has adequate performance for a mid-size SUV. 

Both plug-in hybrid grades of the J7 share the same powertrain, pairing a 1.5-litre four-cylinder turbo-petrol engine with a single electric motor. Combined outputs sit at a healthy 255kW and 525Nm which is the same as its Chery cousin and makes it more powerful than its MG rival but the GWM Haval H6 GT has bigger outputs.

However, once the EV battery is depleted and the system leans more heavily on the petrol engine, the outputs drop significantly to 105kW and 215Nm. This shifts the J7 from feeling spritely to serviceable on the open road.

Power is sent exclusively to the front wheels, and towing capacity is rated at 750kg unbraked. That’s enough for a small box trailer but it won’t be hauling any serious weekend toys.

The Standard Range has a rated driving range of 345km (WLTP) from a 49.92kWh ‘Blade’ lithium-iron phosphate (LFP) battery while the Extended Range’s bigger 60.48kWh unit increases that to 420km.

Charging is capped at 70kW (DC) for the Standard and 80kW (DC) for the Extended. 

One of the major hurdles for EV brands is convincing people that they won’t run out of charge every day. At 420km the Extended Range Atto 3 will get most people through multiple days of commuting, so even with public charging you shouldn’t worry about range anxiety. 

Those drivers with commutes longer than 420km per day should be looking at something other than an electric car (and probably a job closer to home).

The J7 Track has a Type 2 CCS charging port and accepts up to 6.6kW on AC power and up to 40kW on fast DC power. On that type of DC charger you can go from 30 - 80 per cent in as little as 20 minutes which is great for when you’re on the go. You can shop and charge without much fuss.

The 18.3kWh lithium-iron phosphate battery supports an electric-only driving range of up 90km (WLTP). That sits below its Haval and MG rivals with their respective WLTP ranges of 153km and 120km. Overall though, the J7 has a theoretical driving range over around 1200km, which is great. Of course, you will only see that type of range if you regularly charge it.

Jaecoo claims a combined fuel cycle usage (urban/extra-urban) of 1.0L/100km but my real-world usage has come out at 5.0L/100km even after regularly charging it. However, it's worth noting that I do a lot of longer, highway driving which is where plug-in hybrids are typically less efficient.

Jaecoo recommends a minimum 91 RON unleaded petrol to be used for the J7.

Driving the updated Atto 3 feels… fine. Nothing special or class-leading, but within the expectations buyers should look for in a mid-size SUV. Which is meant as a compliment to BYD, as it is still a relatively new brand in this very competitive market and there are certainly some noticeably worse rivals in this same segment. 

The Atto 3 may not be the most comfortable, most powerful or most dynamic mid-size SUV, but it’s a perfectly nice thing to drive and it will get you from Point A to Point B quietly and smoothly.

Another of the major changes for 2024 is BYD’s decision to ditch the fantastically named, but not very good Atlas Batman tyres, replacing them with Continental rubber. The Atlas tyres were a major drawback on the old model, lacking grip and detracting from the driving experience, with the new ‘Contis’ solving those problems. 

This is where the J7 Track feels less resolved. It's not fundamentally flawed by any means but it's not as polished as it could be.

With a charged battery, acceleration is strong and immediate, and there’s enough punch for hills and confident overtaking. Even when the battery is running low, the drop in output doesn’t feel as dramatic in real-world conditions as the standalone engine figures might suggest. You won't win any drag races but it remains competent. It just loses some of the initial punch when accelerating.

Steering is light, which makes urban manoeuvring easy, and the suspension leans toward the softer side. Around town, that translates to a comfortable and compliant ride. Push it harder through bends, though, and the body control starts to feel a little loose.

Highway refinement is another area where there’s room for improvement. Road noise becomes noticeably more present at open-road speeds, although it remains quiet around town.

Visibility out the front and sides is good, and the driving position gives you a fairly commanding view of the road. I don’t feel like there are any large blind spots from my driving position.

There are three levels of regenerative braking, and running it in the strongest setting does a good job of harvesting energy. However, even on the lowest setting, the braking response feels abrupt. At low speeds when the system tends to remain in EV mode, the transition can feel lurchy.

The 360-degree camera system is clear and outside of the heavy-handed regen braking, the J7 is straightforward to park. Just be prepared for passengers, especially opinionated children, to comment on the body movement.

The J7 plug-in hybrid variant has a maximum five-star ANCAP safety rating from testing done in 2025 and scored well across its individual criteria with an 81 per cent for its adult protection, 85 per cent for child protection, 80 per cent for vulnerable road user and 84 per cent for its safety assist.

Passive safety items include eight airbags including a front centre airbag and drivers’ knee airbag. Families will like that there are two ISOFIX child seat mounts and three top-tether anchor points but realistically, two child seats will fit best. There are also manual child-safety locks on the doors, powered locks for the rear windows and intelligent seatbelt reminders for all five seats. Parking is easy with the front and rear parking sensors and 360-degree view camera system.

Active safety includes forward and rear collision warning, lane keeping aids, lane departure warning and prevention, blind-spot detection, side exit assist and a relatively unobtrusive driver monitoring system.

Other highlights include emergency lane keeping, which will activate when there’s no response from the driver and the rear cross-traffic alert also gets assisted braking. The lane keeping can oversteer at times and the adaptive cruise control is best without the assisted steering on. The J7 misses out on emergency call capability but otherwise, the safety equipment feels pretty robust.

There’s autonomous emergency braking with car, pedestrian and motorcyclist detection and is operational from 4.0 – 85km/h and up to 134km/h for car detection but it is more typical to see that top figure closer to 180km/h.

BYD offers a six-year/150,000km warrant for the vehicle, with eight years/160,000km coverage for the batteries.

Service intervals are every 12 months of 20,000km and while a minor service is only $165, every second visit is more expensive, ranging from $498 to more than $600. There may be less oily bits under the bonnet but there’s still a cost to owning an electric car.

The Chinese lucky number '8' is heavily featured in the ownership as the J7 is offered with an eight-year/unlimited km warranty, eight years of battery cover and roadside assistance, plus eight years of capped-price servicing where services average just $422 per visit. That's an impressive suite of terms for the class.

Servicing is well-spaced at every 12 months or 15,000 kilometres and for now the service network is still fairly small, with around 50 centres nationwide.