What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
Toyota’s smallest SUV has picked up a few subtle styling and tech tweaks as part of a minor model year update.
It goes up against familiar names like the Nissan Juke and Kia Stonic in the light SUV segment, as well as hybrid rivals like the newer Suzuki Fronx and Chery Tiggo 4.
But does the Toyota still have enough appeal this late in its life cycle?
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
The Toyota Yaris Cross Urban is a city-savvy SUV that’s easy to park, nimble in traffic, and relatively fun to drive. It’s cute as a button on the outside, but the cabin doesn’t quite match the price, and some of the tech feels a little behind the times compared to rivals. The hybrid powertrain definitely earns it points but is it worth the jump in price over its rivals? A hesitant yes, because who doesn't like efficiency? But it needs a cabin upgrade to stay truly competitive in our market.