What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
What does the Mazda CX-5 have in common with the VW Golf, Lotus Elise and Porsche Cayenne?
They all saved their respective carmakers from going under.
Keeping rivals like the Toyota RAV4, Hyundai Tucson and Volkswagen Tiguan on their toes since launching in 2012, the Japanese medium-sized SUV has wooed buyers with its styling, quality, driveability, ease and brand reputation ever since.
Now, after 14 years, five million-plus examples of essentially the same vehicle, a third-generation CX-5 has launched, and we have questions.
Like, what’s actually changed? Are the changes enough? How does it drive? And where’s the hybrid?
Keep reading for answers and more.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
In many important and mostly pleasing ways, the third-generation CX-5 takes a confident step forward.
Bigger in the places that matter, smoother yet just as fun to drive and arguably better looking, it remains a high-quality, affordable and safe mid-sized SUV. The second-from-bottom Evolve AWD seems to be the value sweet spot.
However, the switch to a largely buttonless touchscreen interface is disappointing, as are higher entry prices, fewer model grades and no drops in fuel consumption.
Ultimately, though, the latest CX-5 reveals only half the picture, with the next and increasingly more relevant piece, the long-awaited hybrid, still up to 18 months away.
Maybe that’s the innovation that Mazda’s golden goose deserves most.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.