What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
We’re entering the second half of 2026 and the rollout of new Chinese brands in Australia shows no sign of slowing.
The latest is Forthing, a brand from China’s massive Dongfeng Motor Group which has joint ventures with Nissan, Honda and Stellantis.
Forthing's first model in Australia is called the Taikon 5, a mid-size SUV offered in both electric (EV) and range-extender hybrid (REEV) guises.
Although customer deliveries have just begun, the rollout has been bumpy. Forthing is currently in the middle of a trademark dispute with Porsche over the Taikon name.
Porsche alleges Taikon is too similar to Taycan.
While this dispute is ongoing, Forthing is publicly referring to the car as the Electric and Range Extender Hybrid.
Forthing is hoping to have a resolution by the end of 2026, but if Porsche is successful in its opposition, the company may need to rename the car.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
Forthing remains something of an unknown quantity in Australia, but this first look at the Taikon 5 on local roads is promising.
It’s a modest mid-size SUV that’s priced accordingly and if you’re not a car person this will likely be enough to get people into a showroom.
Compared to most of its rivals it’s surprisingly pleasant and nice to drive, which is not something you can say about many first attempts.
Note: CarsGuide attended this event as a guest of the manufacturer with travel and meals provided.