What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
Four years is a long time in the Australian automotive sector. Back in 2022, the Kia EV6 made a big splash as a cool, edgy EV with a focus on driver engagement.
It won a bunch of awards and was praised for its dynamism and design. Kia’s first dedicated EV was a winner! But in the years since it’s been overshadowed by a gaggle of newer and cheaper electric cars, largely from China.
More than a year after it made its global debut, Kia Australia has finally launched the facelifted EV6 in Australia. It brings with it a number of changes, most notably a new front end design, as well as a multimedia and software upgrade, chassis refinements, local ride and handling tuning tweaks and bigger batteries for more driving range.
But is it too little, too late for the Kia EV6? Have buyers moved on from this once ground-breaking EV to more affordable Chinese options? Read on to find out why this EV shouldn’t be so easily forgotten.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
It’s fair to say the Kia EV6 is not the most affordable mid-to-large electric SUV money can buy. Especially in the era of cheaper Chinese models.
It also lacks some of the practicalities of a few rivals. If that’s your focus and you’re dead set on buying a Kia, then the EV5 is the clear choice.
But that’s not the sole purpose of this car.
It doubles as family transport and a car for driving enthusiasts. It’s the sort of EV that can convert EV non-believers.
After a week with the EV6, it’s not a car I’ll forget easily. And I urge buyers looking in the EV space not to overlook this pioneering model. It’s a brilliant car to drive and the GT-Line RWD is the value pick of the whole line-up.