What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
There’s no shortage of models to choose from if you’re after a family-friendly medium SUV. The problem is, it might take a while to get your hands on one, with lengthy wait times for some of the best sellers due to current delays caused by a global parts shortage and supply chain dramas.
But there are a handful of models with healthy stock in dealerships right now and available for immediate delivery. One of them is the Renault Koleos.
It's coming to the end of its life cycle and lacks the shine of some of its fresher rivals, but it’s a lot of car for the money.
We spent a week with the limited edition Koleos Black Edition to see if it is worth a trip to your Renault dealer, or if you should sit tight and wait for one of its newer rivals.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
To be fair to Renault, when the second-generation Koleos launched in 2016, it was a competitive offering. The problem is, a bunch of medium SUV rivals have been replaced in that time and some of them - Toyota RAV4, Kia Sportage, Mazda CX-5 and Hyundai Tucson, to name a few - are high-quality offerings with an engaging drive and the latest tech and in-car features.
Unfortunately, that leaves the Koleos towards the rear of the medium SUV pack.
It offers solid value-for-money, handles reasonably well and is still one the best-looking SUVs on the road. But beyond that, the Koleos can’t keep pace with those top-notch rivals.