Volkswagen Golf vs BYD Atto 3

What's the difference?

Like the generations that preceded it, the current VW Golf 8.5 is a high-quality, comfortable and efficient small car. Add in good looks, space-efficiency, thoughtful practicality as well as class-competitive safety and you have the makings of a compelling package. The potential sticking point is this entry-level 110TSI Life’s value proposition in terms of included features relative to its purchase price and ongoing cost of ownership.  

BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers? 

The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.

But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.

Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.

So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.