What's the difference?
Eight generations over more than half a century qualifies the Volkswagen Golf as an automotive icon, standing on the shoulders of its original beetle-shaped ancestor.
It remains one of the world’s favourite cars and this 110TSI Life version is the entry-point to the local model line-up, the latest ‘8.5’ version of which arrived here just over 12 months ago.
It sits in a hotly contested small-car category, appealing to those with a preference for a conventional hatch and pure internal-combustion power.
In an automotive world now dominated by increasingly electrified SUVs, we spent a week behind the wheel to see how it shapes up as an urban specialist with occasional open road ability.
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
Like the generations that preceded it, the current VW Golf 8.5 is a high-quality, comfortable and efficient small car. Add in good looks, space-efficiency, thoughtful practicality as well as class-competitive safety and you have the makings of a compelling package. The potential sticking point is this entry-level 110TSI Life’s value proposition in terms of included features relative to its purchase price and ongoing cost of ownership.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?