The EX30 is offered in three models, the Single-Motor Extended Range in Plus grade at $59,990, before on-road costs, or Ultra spec at $64,990. The Twin Motor Performance Ultra weighs in at $69,990.
That puts it in the same part of the world as other small Euro EV SUVs like the Mini Cooper SE ($64,975-$65,325) and recently released Renault Megane E-Tech ($64,990). As well as the Kia Niro Electric ($66,590-$72,360).
But it also puts the squeeze on BMW’s new iX2 ($82,900-$85,700) and slightly bigger contenders like the (non-N) Hyundai Ioniq 5 ($65,000-$84,000), Tesla Model Y ($63,500-$82,900), Subaru Solterra ($69,990-$76,990) and Toyota bZ4X ($66,000-$74,900).
Aside from the standard safety and performance tech covered separately a little later, the entry-level Plus version of the EX30 Single-Motor Extended Range features a solid list of standard equipment, including a ‘dual tone’ roof treatment, ‘Digital Key’ (remote lock/unlock and low-speed car manoeuvring via smartphone), wireless charging, ambient lighting, Harman Kardon audio, wireless Apple CarPlay and (voice-activated) Google functionality, in-built navigation, dual-zone climate control, power-operated tailgate, front parking sensors, adaptive cruise control, LED head-, tail-lights and DRLs, rain-sensing wipers, 19-inch alloy rims and a 12.3-inch (portrait) tablet display for virtually all media and car functions (updated over-the-air).
Step up to the Ultra grade (in single or twin motor) and additional fruit includes a (fixed) panoramic roof, 360-degree camera view, ‘Park Assist Pilot’, electrically adjustable heated front seats (with four-way lumbar adjust), tinted rear windows, a heated steering wheel and 20-inch alloys.
Interestingly, the nine-speaker, 1040W Harman Kardon audio set-up is driven through a single sound bar-style installation across the dash at the base of the windscreen. Sound quality is top-shelf and Volvo says this centralisation not only liberates space in the doors and elsewhere but reduces weight and material use.
Overall, within its minimalist approach, the EX30 stacks up well in terms of included features for the asking price and relative to its competitors.