You know what’s confusing? When a Toyota doesn’t sell that well in Australia. The brand has been on top of the charts for 16 years straight, and it sells most of its models in big numbers.

The Toyota Fortuner, then, is a bit of a perplexing case study. It wasn’t even in Toyota’s top-10 best sellers for 2018, and was easily outsold by main rivals like the Isuzu MU-X, Ford Everest and Mitsubishi Pajero Sport. And with new, lesser-known arrivals like the SsangYong Rexton and LDV D90 arguing very strong cases on cost, the Fortuner is at risk of falling even further behind. 

So, let’s figure out where the Fortuner stacks up, what it does well, and how it could be improved.