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Worst start to the year in more than a decade as Australian new car sales continue to tumble

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Australian new car sales have continued to tumble in January.
Andrew Chesterton
Contributing Journalist
5 Feb 2020
2 min read

Australian new car sales have continued their free-fall after January's results proved worst start to a year since 2009, with the Toyota HiLux taking the early lead over the Ford Ranger for the title of the country's best-selling vehicle. 

Australians purchased 71,731 new vehicles in January, down 12.5 per cent (or just over 10,000 vehicles) on the same month last year. Alarmingly, it marks a new recent low for our new-car market, with January officially the worst start to a year since January 2009, when 67,079 vehicles found homes.

The official vehicle split for January was 20,494 passenger vehicles, 35,393 SUVs and 14,035 light commercial vehicles, proving again that Australians are turning to high-riding vehicles in droves. That said, every segment is now suffering, with passenger sales down  26.9 per cent, SUVs down 1.5 per cent, and light commercial vehicles down 11.2 per cent, compared to January 2019.

The Federal Chamber of Automotive Industries (FCAI) says bushfires, drought and ongoing political "issues" are to blame for the lacklustre start to 2019. 

Read More: Australian car market: Car sales, statistics and figures

“Given the broad range of environmental, financial, international and political issues facing Australia during January, it is no surprise to see the new vehicle market has reported a conservative start to the year,” says FCAI   chief executive, Tony Weber.

In the battle of the brands, Toyota is once again leading the charge, shifting a massive 14,809 (down 7.2 per cent MoM) to secure first place on the sales charts. Mazda has held second position with 6695 sales, despite a worrying 29.5 per cent month-on-month fall, while Hyundai claimed third sport with 5443 sales (down 12.3 per cent). Mitsubishi is Australia's fourth best-selling marque so far in 2020, with 5,108 sales, down 23.4 per cent, while Kia claimed fifth position, and actually managed to put on sales, reporting 4705 vehicles sold, up 1.2 per cent on its January 2019 total.

Ford (4169), Nissan (3444), Honda (3436) and Volkswagen (3246) hold sports six through nine, while Holden (2641) holds onto to 10th spot.

In the tussle for top-selling model, the Toyota HiLux has staked an early lead, pipping the Ford Ranger with 2698 sales versus 2624. The Toyota Corolla claims third spot, with 2370 sales, followed by the RAV4, with 2290. The Mitsubishi Triton holds fifth, with 2075, while the Hyundai i30, Mazda CX-5, Kia Cerato, Nissan X-trail and Mazda3 hold spots six through 10 for January 2020.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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