Mazda News
New Mazda CX-5's hidden cost cutting
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By James Cleary · 12 Feb 2026
‘Endaka’ is the Japanese term for an expensive yen, and with the country’s currency hovering near 20-year lows in key financial markets it’s returned to common usage across Japan’s export industries, including automotive manufacturing.Throw-in high import tariffs in the United States as well as aggressively priced and specified rivals from China and it’s no surprise some Japanese car brands are working to ‘fine-tune’ the specification and production process for some of their key models.For example, Mazda has made no bones about the fact it’s selectively trimming materials and altering manufacturing techniques to lower per-car costs.Speaking with Automotive News, Mazda Global CFO (and former CEO of Mazda North American Operations) Jeff Guyton cited a change “customers won’t see, to protect profit margins” on its updated CX-5 SUV.The example relates to the leather on Mazda’s current steering wheels being cut precisely and sewn on a curve so the stitching lines up horizontally.Mazda said it found people don’t value that detail finishing more than the cheaper angled stitching used by rivals, so the discipline has been abandoned in the new CX-5 to lower costs.“That’s great attention to detail from Mazda, but when we look at it, our customers are not really valuing that approach more than our competitors, but it costs us more money.”“Our competitors have an angled appearance to the stitches but the same leather,” he said.And Guyton confirmed it’s one of “many, many, many” unseen cost cuts in the new CX-5.“Simply, we put money where the customer is going to see it, and we’ve tried to find big cost efficiencies where the customer doesn’t value it as much or won’t see it,” he said.It’s worth noting Mazda has form in this department.Through the 1990s a volatile yen reached record highs and lows, culminating in the Asian Financial Crisis late in the decade.And after arriving in the early ‘90s, Mazda’s diminutive 121 sedan was a prime endaka victim.Affectionately referred to as the ‘bubble’ or ‘jellybean’ Mazda it started life in Australia as a 1.3-litre offered with a standard five-speed manual gearbox or four-speed automatic transmission.But despite the fact a 1.5-litre option joined it a few years later, cost-focused changes began to emerge as the decade progressed. No clear coat on the paint around the boot aperture, unpainted grey plastic bumpers and side mirrors instead of color-keyed ones and deletion of plastic wheel covers leaving the 13-inch steel wheels exposed on lower grades.Tachometers were removed from base models, sound-deadening material was reduced and interior trim was changed to a cheaper fabric. Base models became manual-only and power steering was made optional.Line up the first and last examples of that DB-Series Mazda 121 and the differences would be stark. So, it will be interesting to keep an eye on the new CX-5 as Mazda looks to its world-wide top-selling model to help it return to profitability after recording a loss across the first nine months of the Japanese financial year (April to March).
It’s China versus the world in 2026!
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By Tim Nicholson · 12 Feb 2026
The rise and rise of Chinese car brands in Australia is testing the legacy brands like never before.Relative newbies like BYD, Chery, GWM and MG are eating away at sales of carmakers with long histories in Australia.What will 2026 bring for those historic brands in Australia? For some it will be a make or break year. The Federal Government’s emissions reduction scheme is also expected to start having more of an impact this year.We make some predictions about what sort of year the non-Chinese brands in Australia’s top 10 will have in 2026.Toyota may have stumbled in the January sales figures, down 22.3 per cent year on year, but the company put that down to stock irregularities with the changeover to new HiLux and low stock of outgoing RAV4.Don’t expect too many more stumbles in 2026 from Brand T. A new RAV4 is just around the corner and from what we’ve heard, there’s quite the order bank for the family-friendly hybrid SUV for the coming months.There’s not a lot of new product coming in 2026, but the hybrid LandCruiser 300 Series might give the off-roader a boost. Either way, expect Toyota to remain number one by a comfy margin come the end of the year.Mazda is in an interesting position. The Japanese carmaker has had mixed sales success with its range of large rear- and all-wheel drive SUVs. The BT-50 ute remains a steady seller, and ageing models like the Mazda3, CX-3 and CX-30 continue to enjoy strong interest, despite a raft of new challengers, largely from China.It will finally launch a couple of proper EVs in 2026, the Mazda6e sedan and CX-6e SUV, which are built in China through its local partner Changan. They’re not expected to add significant volume to Mazda’s tally. A new-gen CX-5 should give Mazda a leg up in 2026, but the much-needed hybrid won‘t arrive until 2027, which will likely blunt sales in the coming 12 months.Ford will continue to rely almost exclusively on its Ranger and Everest twins for sales volume this year. The Ranger was Australia’s top-selling vehicle in 2025 (56,555 units) and the Everest was the most popular large SUV (26,161).Beyond solid sales for the Transit Custom van and Mustang sports car, it’s unclear if Ford will be able to draw volume from anywhere else. As reported, the Blue Oval is expected to offer a China-sourced Bronco ‘New Energy’ medium SUV as a rugged looking alternative to the BYD Sealion 6. But we can’t see Ford increasing its sales by much in 2026.The two Korean giants, Hyundai and Kia, will continue to battle each other this year. In 2025 Kia just edged its sister brand by 5000 sales and it managed third place in January this year. A continued EV push with the EV4 and updated EV6 will add incremental volume, but the new-gen Seltos small SUV won’t land until later this year.There’s still life in the Sportage and Sorento, with new versions not expected until 2027. Both models continue to be strong sellers so expect Kia to either tread water or do a little better than last year.Hyundai has a solid model range, including CarsGuide’s overall 2026 Car of the Year, the Santa Fe and the best Medium SUV under $130K, the Ioniq 5. In terms of new metal, the biggest addition will be the Elexio EV. A mid-size SUV, it will be priced keenly and take on the related Kia EV5, as well as the BYD Sealion 7.New-gen versions of the popular Tucson medium SUV and i30 sedan are not due until next year, but we could see a facelift to the Santa Fe soon. But Hyundai should remain steady overall in 2026.The other non-Chinese top 10 brand is Mitsubishi. The Japanese carmaker is in a period of flux, having just launched the more expensive new-gen ASX, but losing the Pajero Sport and Eclipse Cross.The big news is the return of Pajero (or Pajero Sport), which has already been spied testing in Australia, by none other than CarsGuide’s own Production Editor, Jack Quick.Timing for this is unclear and it might not land until next year, leaving Mitsubishi to battle the Chinese giants for another challenging year.
Popular Mazda models increase in price
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By Tim Gibson · 04 Feb 2026
Mazda has raised the prices of its CX-5 and CX-3 SUVs, among other models as part of increases across the range for 2026. Mazda’s two most popular models have seen price hikes, with the CX-5 up $500, now starting from $37,240, while the smaller CX-3 has gone up $300 to $30,670.The CX-3 remains marginally cheaper than the rivalling Toyota Yaris Cross. It is worth noting the CX-3 is petrol-only, while the Yaris Cross is hybrid-exclusive.The CX-5 is also still cheaper than many of its competitors, such as the Hyundai Tucson and Kia Sportage. While many Mazda models remain available at a more affordable price point, there are limited hybrid options across the range, with rivals adding alternatives regularly. A new-generation CX-5 will launch in 2026, although it will launch with a combustion engine, with a hybrid drivetrain arriving later to better compete with the Tucson, Sportage and Toyota RAV4 all of which have strong-selling hybrid variants.Most Mazda models have increased by $300, such as on the Mazda2 and Mazda3 passenger cars, which now start from $28,190 and $31,310 (before on-road costs), respectively. The BT-50 ute is another to experience an increase, up $500 to $38,400, meaning it is now more than $2000 more than the closely-related Isuzu Ute D-Max at $36,200. The MX-5 two-door sports car now costs $500 more at $42,140, while the CX-30, costs $300 more, starting from $34,360.The CX-60, CX-70, CX-80 and CX-90 are all up $500 for 2026.Some models have had more substantial increases, with the CX-90 large SUV up $650, with a starting price of $69,300. A spokesperson for Mazda Australia said these price increases are a reflection of impacts from market changes, raw materials, production costs and currency fluctuations.The latest pricing data also revealed the Mazda 6 sedan has been cut from the range, as the China-sourced 6e gears up to enter the fray as its electric replacement. A CX-6e electric SUV on the same platform is also scheduled for a 2026 arrival.Toyota has also introduced similar price increases across some of its popular models, such as on the Prado SUV and LandCruiser 4x4.
The cars Australians bought in the year 2000
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By Chris Thompson · 25 Jan 2026
Cathy, Thorpey, Kylie and Nikki had just shown the world that Australia can hold its own in sports and culture, we’d given quite a few of our guns away, the Millenial Bug wasn’t such a concern anymore… and three sedans dominated Aussie roads.A quarter of a century ago, the year 2000 was just in the rear-view, and the sales charts looked very different to today.What better time than 25 years later to look back at the cars and brands Australians were heading to the showroom for?Not only were there fewer utes and SUVs being sold, they didn’t even make up a third of the new vehicle sales in the country combined that year. Utes and SUVs were lumped together in the same section of the VFACTS report (the sales figures industry stakeholders, pundits and media receive each month) alongside heavy trucks.Only 8413 new Toyota RAV4s were sold, making the Daewoo Lanos (9029 sales) more popular that year. Compare that to 2025, when the RAV4 ranked second in sales for the year with a whopping 51,947 units, only topped by the Ranger (56,555).Speaking of which, how did our now-favourite utes fare in 2000? The Ford Courier, the Ranger’s predecessor, sold just 6769 units, while the HiLux managed to hop into the top 10 with 21,509 sales. Still somewhat short of its 51,297 in 2025.To be fair, if you’d asked someone if they were buying a Ford ute, the Courier wouldn’t have been the first thing to come to mind. Ford sold 13,698 Falcon utes in the year 2000, putting it well ahead of its Commodore rival’s 6361.That can be explained easily, Holden didn't build a new ute for the VT generation Commodore of the late-’90s, instead continuing to sell the VS ute alongside the VT sedan.The near-new AU Falcon ute (released in mid-1999) had the car-based ute market covered for the turn of the century.Those two now-gone badges, along with the enduring Toyota Camry and the impressive Mitsubishi Magna, were impossible to avoid on Aussie roads then, with the Commodore, Falcon, Camry and Magna being first, second, third and fifth (thanks to the Corolla in fourth) most popular cars in the country in 2000.Between them they contributed to the total 198,766 large passenger cars sold in 2000, which made up 35.9 per cent of the year’s new vehicle sales. In 2025, large passenger cars made up just 2285 sales, or 0.2 per cent of the market.Small cars made up the other major chunk of sales back in 2000, with 154,050 sales being 27.8 per cent of the market. They were 72,222 sales and 6.0 per cent of last year’s market share.The aforementioned Daewoo was in the top 10 brands (just) in terms of sales for the year 2000, but was the only brand in that list that no longer exists.A scroll through the list shows other long-gone names like Daihatsu, Saab and Proton, and one not-so-long-gone name — Citroen.Daewoo Nubira? Daihatsu Sirion? Even the Proton Satria? These forgotten cars all sold in the thousands back then.Giants like Kia and Hyundai have come a long way, too. The brands once known for the Excel or Accent, plus the Kia Rio in its most ‘cheap and cheerful’ phase (RIP) are now global powerhouses with new technology and reliability commonly in the same sentence as their badge names. Hyundai, at least, was still a top-10 player back then.Below, there are tables with the most popular models and brands from the year 2000 and the figures we gleaned from the data — note the badge names have been consolidated so that cars with Commodore (for example) includes all body types.Top 10 cars sold in Australia in 2000Top 10 cars brands in Australia in 2000
Mazda’s missing piece | Opinion
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By Stephen Ottley · 24 Jan 2026
Mazda has been on a rapid expansion in recent years, introducing so many new large SUVs it can be hard to keep up with them all.The CX-60, CX-70, CX-80 and CX-90 form a comprehensive line-up of family-sized SUVs, and will be joined in 2026 by the new CX-5. But as we looked at what was missing from some of Australia’s favourite brands, it quickly became obvious what needs attention with Mazda.At the other end of the size spectrum, the pint-sized Mazda2 and CX-3 are still selling in reasonable volume (the CX-3 is actually the most popular model in its segment), but both suffered double-digit sales declines in 2025.Both are also getting old and there is no public plan to replace them anytime soon. While Mazda may very well be working on replacements, if they aren’t it would leave a huge gap in the brand’s line-up.While Mazda was one of the first brands to embrace the concept of ‘semi-premium’ and shift from a model of selling purely on volume and instead focus on profitability, even if it meant fewer sales, giving up this part of the market would be a risky move.There is no question the city car market is in terminal decline, with the Mazda2 only up against the MG3 and Suzuki Swift these days, but there is still enough volume in the compact SUV market to make a CX-3 replacement viable.More importantly, losing either or both of these models would immediately raise the cost of entry to the Mazda brand, which would lock out many first-time new-car buyers. Instead they will go and buy something else, perhaps an MG3, Chery Tiggo 4 Pro or BYD Atto 1 and get integrated into those brands’ systems — just like countless Mazda2 and CX-3 customers have no doubt done in recent years. The challenge for brands like Mazda in the current market situation is it is incredibly difficult to compete with the new wave of Chinese brands on price, especially at the lower end of the market. This means a generation of buyers will get familiar with these brands and could end up staying for years to come if they have a good experience.Mazda should be well aware of that, because that’s the exact tactic that the Japanese brands used in the 1980s and ‘90s, and it’s what the South Korean brands did in the 2000s. Looking at the sales chart it’s dominated by Japanese and Korean brands, but nothing is static in this market so if Mazda abandons the small car/SUV space, it may not hurt in the short-term, but could have big consequences in the long-term.
Australia's top 5 favourite family SUVs revealed
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By Tim Gibson · 21 Jan 2026
Many of the regular family SUV favourites have made the best-sellers list for 2025, at a time when more brands are joining the battle for sales. Hybrids have a significantly increased presence on the list, while traditional internal combustion options remain prevalent as well.These are the top five best-selling family cars heading into 2026. The Toyota RAV4 was the second-best selling car overall in 2025 and tops the family SUV list with nearly 52,000 sales, despite a more than 10 per cent drop year-on-year as a new-generation looms.With a starting price of $45,990, before on-road costs, the outgoing RAV4 is available exclusively as a hybrid, which starts from just under $60,000. The hybrid consists of a four-cylinder 2.5-litre turbo-petrol engine and single electric motor, which produce a combined 143kW. The incoming new-generation RAV4 will remain hybrid only, even introducing a long-awaited plug-in hybrid.Ford’s Everest large SUV is next on this list with more than 26,000 sales in 2025, and a starting price of $59,490, before on-road costs. Based on the best-selling Ranger, the Everest currently features four-cylinder 2.0-litre twin-turbo diesel and six-cylinder 3.0-litre turbo-diesel engine choices. The 2.0-litre Everest produces 154kW and 500Nm, while the 3.0-litre has 184kW and 600Nm. The Everest range underwent a shake-up last year, with several variants being cut, and the announcement of the 2.0-litre twin-turbo engine will be phased out. Toyota makes another appearance in the list in third position, with its Prado, selling marginally less than the Ford Everest. The Prado is significantly bigger than the RAV4, and is only available with a four-cylinder 2.8-litre turbo-diesel engine, producing 150kW and 500Nm. It remains one of only a few Toyota models, including the full-on four-wheel drive LandCruiser 300 Series, which do not yet have a hybrid set-up available. The Prado starts from $72,500 before on-road costs, rising to just under $100,000 for the top-spec model. The Hyundai Kona small SUV managed more than 22,000 sales in 2025, with its cheapest petrol variant starting from $32,950, before on-roads ranging up to $71,000 for the top-spec EV. The Kona currently comes with diverse petrol, hybrid and electric powertrains, with petrol and hybrid units vastly outnumbering electric in sales.The 2.0-litre petrol engine produces 110kW and 180Nm, while the 1.6-litre petrol hybrid produces a combined 104kW/265Nm.There are two electric versions of the Kona, producing 99kW/255Nm and 150kW/255Nm.The range also features a sporty 1.6-litre petrol turbo all-wheel drive variant, with 146kW and 265Nm.The Mazda CX-5 rounds out the top five, managing only a few less units than the Kona. The base CX-5 starts from $36,740, before on-roads, and comes with a 2.0-litre petrol engine, producing 115kW and 200Nm. There is also a 2.5-litre petrol engine, which produces 140kW/252Nm or an all-wheel drive only turbocharged version producing 170kW/420Nm, with the most expensive variant priced at $55,650. All variants have a six-speed traditional automatic transmission.Australia will get a long-awaited new-generation CX-5 in the middle of this year. A hybrid version of this new version will finally debut as far out as 2027.
Why Mazda will need to look more to China and Thailand
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By Tom White · 20 Jan 2026
Mazda has pushed back its in-house EV plans to 2029 as it focuses development of its incoming in-house hybrid drivetrain, according to a new report.Mazda had planned to launch its next-generation Japanese-developed electric car in 2027, but had pushed back to 2028 and now 2029. According to industry source Automotive News this is because hybrid demand is booming in the US, while electric vehicle incentives are being removed.The outlet quoted Mazda’s CEO Masahiro Moro as saying the brand expects EV sales now to only account for 25 per cent or less of its global sales due to changing market forces, particularly in the US.This revises Mazda’s original expectations of 25 - 40 per cent of global volume to be fully electric by 2030.However, while a significant portion of the brand's sales remain in North America and Japan, a significant portion remains in markets like Europe and Australia. Australia is the third largest market by volume for Mazda globally, after the US and Japan, forcing the brand to adapt to our conditions.This means sourcing more low emissions vehicles in the interim to comply with our Euro-inspired New Vehicle Efficiency Standard (NVES). This recently-introduced regulation tightens the vice on carbon emissions based on manufacturer’s vehicle sales, under threat of fines for every unit sold which pushes them over a pre-defined CO2 limit.Mazda is one of the most exposed brands in Australia currently. It offers only a limited array of hybrid models, with the majority of its sales still being pure combustion vehicles, like the ever-popular CX-5.A next-generation CX-5 is due, although it will continue on with a petrol engine until the hybrid variant launches in 2027. Unlike the hybrid Mazda CX-50 available in America, which borrows its hybrid tech from Toyota, the new CX-5 will use an in-house Mazda-developed hybrid system the brand calls SkyActiv-Z.In the interim, Mazda has confirmed it will sell the China-built fully electric 6e sedan and CX-6e, both are platform-shares with Changan’s Deepal brand. The brand has earmarked even more models to potentially spawn from this tie-up.Potentially this could include a Mazda take on Deepal’s S09 over-five-meter-long large SUV, or a small SUV based on the more compact S05, which would sit beneath the CX-6e to compete with the likes of MG’s S5.In another potential blow to Mazda in Australia, there are also fresh reports out of Japan that its two entry-level models, the Mazda 2 and CX-3, will cease production over the course of 2026.While these two cars are the oldest models in Mazda’s line-up, they continue to sell well in Australia thanks to regular updates. The removal of these accessible models plus the delay on a hybrid CX-5 could see Mazda tumble down the sales charts in 2026, making the roll-out of its Chinese-built models ever more important. However, Japanese media are also reporting a small car successor is due based on the Vision-X compact car shown at Tokyo Motor Show in 2025. The model will reportedly be built in Thailand as part of a push by Mazda to make the country a new export hub. Again, if this model does come to Australia, it could be as far out as 2028, making Mazda’s short term outlook for 2026 and 2027 more challenging.Mazda has told CarsGuide in 2024 its order of priorities are the new CX-5, its hybrid version, and then “small architecture cars.”Stay tuned for more on Mazda’s plans for 2026 as it faces a rapidly changing new car market. In particular it will need to fend off an aggressive new model strategy from an ambitious BYD, which is plotting a top-three market position by the end of the year.
Cheap Mazda model cull looms
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By Jack Quick · 19 Jan 2026
The writing has been on the wall for years now, but Mazda will cease production of two of its entry-level models as it gears up to launch an all-new replacement, according to reports.
New Mazda takes shape
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By Dom Tripolone · 18 Jan 2026
Big things come in small packages, and they don’t get much bigger than a new Mazda2.
Australia’s best small cars under $50K
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By Chris Thompson · 16 Jan 2026
While utes and family SUVs dominate the top ranks of the sales charts, small, affordable cars remain extremely important to anyone who doesn’t need so much car.That’s why it’s one of the key categories we’re paying attention to in the 2026 CarsGuide Car of the Year (COTY) awards, in this case specifically those models with entry prices below $50,000.Rather than just hatchbacks and small sedans, we’re including small SUVs in the category given the dwindling number of hatches on sale, and consumer tendencies to opt for a small SUV, even as a first car.Based on review data from our team of journalists, our shortlist of 10 finalists below (in alphabetical order) is a broad group with some interesting variety in their offerings.And, as you’ll notice, the cars eligible for the award don’t necessarily have to be new as of this year - they just need to be on-sale as of January 1, 2026, with a variant under the $50K mark.This category's winner and two runners-up will be announced on February 6, 2026. The Hyundai i30 has been a favourite for years, with its current-generation hatch nearing a decade old. From first cars to fleet cars and hire cars and even sports cars, the offering is broad.But there’s a recent development that judges have strongly considered, and that’s the discontinuation of the standard i30 hatchback in Australia. The well-liked but less popular sedan and the spicy N versions in both hatch and sedan have all been enough to secure the i30 a place amongst the finalists, though.We’re fans of the i30 Sedan, formerly the Elantra, for its packaging and its efficiency in its hybrid form, and the N version has been widely regarded as one of the best-value hot hatches in the world. With pricing from $29,250 before on-roads and the hybrid only $4000 more expensive, the i30 Sedan offers up decent value for money. Even the N only just sits over the $50K mark with its $52,000 starting price. Extremely strong points for the judges to consider.Well-loved by the CarsGuide team, the Kia EV3 is as good as we wish the larger and better-selling EV5 was. But Kia’s small electric SUV faces strong competition from cheaper entrants from China that offer strong showroom presence.Starting from $47,600 before on-roads, the EV3’s line-up stretches to a hefty $63,950, but most agree the base model is the smartest buy as well as the nicest to drive. Key points that have drawn judges to the EV3 are its cute (but not tacky) styling, its clever packaging, and the useful but not extravagant features.It’s one of the more expensive competitors in our finalists, and it’s being outsold by rivals quite convincingly, but the CarsGuide COTY doesn’t reward showroom figures. Game on.Like the i30 earlier in this list, the Mazda3 is a veteran of the new small car market, with its current generation having been unveiled in 2018.Once seen as pricey compared to rivals, the Mazda3 is now a rather budget-friendly option as cheaper cars have disappeared over the years - and its sleek styling has held up nicely to boot.Starting from $31,310 before on-roads, the Mazda3 has gradually changed with the times, having been through a couple of tech and line-up changes. The hatch and sedan both offer up a competitive front-row environment and engaging dynamics, and despite its age is still one of the best-selling small cars alongside the i30, both trailing the ever-popular Toyota Corolla.Judges have always noted its small boot and lacklustre rear seat, but the former still beats the Corolla and there aren’t many truly spacious second rows in hatches. Is standing out where it matters enough for the judges?Furthering the mix of old and new in the finalists for the category, the MG S5 EV has found favour with judges for backing up its excellent first impressions.Newcomers in the field of budget small SUVs have tended to disappoint, especially dynamically, but the CarsGuide team was impressed by not only how the MG S5 fares compared to the brand’s earlier efforts, but also how it performs even without comparing it to other MGs.Available from $40,490 drive-away and costing just $47,990 for its top-spec variant, its extremely competitive price and solid list of features bolster an already strong offering.Scoring highly in every category across CarsGuide’s review format, the MG S5 EV shouldn’t be considered an underdog in the COTY fight. Mini, even with its less traditional models, is near-universally loved. So it should be little surprise that one of its new models sits in this list.The Countryman is now available in both petrol and electric, though its starting price is a hefty $49,990 before on-roads for the base Countryman Core. That means it just sneaks into this COTY category, even if getting into its EV version starts from $64,990.Still, Minis are rarely on shopping lists for their value offering, and the Countryman offers impressive tech and features, plus dynamic driving and of course that fun Mini styling.In a category where value and convenience are key, it’ll be a hard sell, but the current Countryman is essentially a BMW for less money, and arguably more interesting. Take that into consideration, and things are looking up.It’s been a big couple of years for the Qashqai, with Nissan’s small SUV scoring a big facelift quite quickly after its current third generation showed up. In early 2026, the Qashqai will go hybrid-only and start from $45,640 before on-roads with its front-wheel-drive-only, 140kW e-Power hybrid the only option. But its petrol offerings fell within the bounds of the COTY judging timeline, and so are also part of the consideration.Attractive styling, smooth power delivery and handling, and a now up-to-date interior with practical features all contribute to a convincing package, but the imminent loss of its petrol-only models will mean the Qashqai is set to become around $10,000 more expensive than before at its base level.Nissan’s extremely competitive ownership offering (the warranty is 10 years and 300,000km if you service with Nissan, five-year/unlimited kilometres otherwise) makes the Qashqai even more tempting. Ticking a lot of boxes there.Stylish, niche, quirky… French. The Peugeot 308 in its current generation leans in hard to all of these things, not least because it’s only available in a single, high-spec hybrid variant for $48,990 before on-roads.It’s gorgeous inside, outside, and to drive, but it’s cursed with limited commercial and perceived value appeal - only 88 were sold in 2025.The 308’s features list is strong enough to rival much more expensive alternatives, and its strongest points in terms of dynamics are most likely to appeal specifically to driving enthusiasts.There’s a lot to like about the Pug 308, it’s just that most people forget it exists. A CarsGuide COTY trophy in the cabinet would surely help with the latter issue…Toyota’s baby icon has gone through some changes lately. In the last few years, we’ve seen it grow up from the simple, affordable ‘first-car’ option it once was to be a simple, much less affordable option. Oh, and now there’s a version of it that’s basically a rally car for the road.A Yaris used to be something you could reasonably buy new as a teenager if you were thrifty, now it’s a $28,990 (before on-roads) option at its entry level thanks to its increased level of safety kit and having gone hybrid-only,Fortunately, it’s still an excellent light car, and even though it’s outsold by all its rivals it still does exactly what a city car should do - getting you around efficiently and with no fuss.In terms of how it snagged a spot in the finals for this category, it helps that the GR Yaris hot hatch is one of the two best drivers’ cars Toyota currently builds.Getting into a German SUV doesn’t have to be an expensive operation, and the $34,990 starting price (before on-roads) for the VW T-Cross is proof. Even the top-spec R-Line comes in at $41,490, and the features list is healthy.To boot, the T-Cross is fun to drive, and judges enjoy its practicality inside, plus the sharp styling outside.While not as efficient as some in its class, nor as cheap to own in terms of servicing, the T-Cross offers a step-up from rivals in the class that are seen as practical budget offerings.Still, its last update was in 2024, so it’ll have some work to do to convince judges it’s still up to date.Alphabetically, and probably in terms of public familiarity, the last to make the shortlist is the Zeekr X, a small electric SUV designed in Sweden but built in China.Cousin to the Volvo EX30 and Smart #1, the Zeekr X has good pedigree and the performance to back it up.Liked by judges for its value, bold style and on-road performance, the Zeekr X is one of the bigger unknown quantities in this COTY category.A recent price cut makes it a $49,900 offering before on-roads, meaning it only just slips into the sub-$50K contest, but with its list of features it should prove a compelling contender.