Mazda News

Stepping into another person’s shoes is never easy. But a motoring journo is doing that at least 90 per cent of the time. I, James Cleary, may not be in the target market for a compact electric city car, but when I’m behind the wheel of a BYD Atto 1 or Geely EX2 I do my best to inhabit the mindset of someone who is. Similarly, a Lamborghini Temerario may be well beyond my pay grade and appear hugely expensive relative to my bank balance. But to someone lining up to add that tasty wedge of Italian exotica to their collection, it almost certainly won’t be. And that ‘getting into the customer mindset’ thing occurred to me in a slightly different way over the course of a recent week with the Mazda CX-6e Azami. Careful management has helped Mazda build an enviable reputation in this country over six decades, focusing on a top-shelf, customer-focused retail network handling the sales and service of an ever-improving range of price-competitive, quality products. To the point where I’ve attended events in other parts of the world where senior execs from rival brands have sidled up and asked me why Mazda’s been so successful in Australia (while it hasn't always been elsewhere). Which brings us back to the CX-6e. The 6e sedan and CX-6e SUV mid-size pure-electric siblings are the product of Mazda’s 50:50 joint-venture with Chinese giant Changan. Imported from China, aside from anything else, they’re an expedient, Deepal-based way to get on the EV wave and help Mazda grapple with the impacts of the federal government’s NVES (New Vehicle Efficiency Standard) scheme. To a loyal Mazda customer, keen to go EV for the first time, either would appear to be the perfect choice. They're sleek, well equipped, sharply priced relative to alternate options like the Tesla Model 3 or Model Y and most importantly, they wear the Mazda logo on the nose. So, put yourself in the shoes of that Mazda loyalist. You trust the dealer because they’ve always been good to you. You’re happy after the routine test drive, you’re up to speed on the whole charging thing and you decide to treat yourself by opting for the top shelf CX-6e Azami at $59,990, drive-away. The new car smell is intoxicating, as always. But once that starts to fade, the realisation hits. Despite everything that drew you to this car in the first place, it’s not as enjoyable as you thought it would be. For a start, the ride is firm. Like, really firm. Every little imperfection in the road surface makes it through to your backside. Cresting a decent speed bump causes major upheaval. Much as you want to, you can’t un-notice it. The suspension appears to be tuned to manage the CX-6e's just over 2.1-tonne weight without enough attention paid to compliance. The family isn’t happy. Then other niggles start to emerge. The flush door handles that pull out at a roughly 35-degree angle are an ergonomic challenge; an issue compounded by surprisingly heavy doors. The camera-based mirrors, interior and external, that seemed so novel and high-tech at first have become more trouble than they’re worth. With no natural depth of field, the interior rearview always takes your eyes half a beat to pull focus on, while the screens in the front doors for the side views also lack depth and feel like tech for tech’s sake. The broad, offset-to-the-left multimedia screen looks impressive, but almost as soon as your eyes leave the road to focus on the in-screen ventilation controls or audio set-up you receive a curt rap over the knuckles from the car telling you to pay attention and keep your eyes on the road. That’s annoying, so you decide you want to turn that function off, as well as the incessant over-speed warning and overly attentive fatigue warning. And you can, after shuffling through screens, but the system defaults them back to on. After. Every. Drive. And speaking of the climate control system. On a hot, late spring day it takes its sweet time to cool the cabin or respond to auto temperature inputs. What on Earth is going on? The more you live with it, the less the CX-6e feels like a Mazda. The interior layout, even details like the typefaces used across the car and in the screens don’t align with the rest of the Mazda range or the examples you’ve previously owned. You’re confused and starting to fall out of love with the CX-6e. And despite the positive experiences you’ve had with Mazda over a long period, your affection for the brand is in jeopardy, too. And that’s the ‘customer mindset’ thought that struck me during a week-long stint in the CX-6e. How bad would it feel to sense you intensely dislike a car you thought you’d love? And are this model’s shortcomings enough to turn even loyal customers off buying another Mazda? Could what seemed like a clever short-cut to EV options in the local Mazda line-up be a damaging misstep in terms of brand reputation? That’s a tough one to answer at this stage. But put it this way, as a LARP Mazda CX-6e owner I’m in post-purchase regret mode after just one week.

Mazda has announced it will end production of the CX-70 large SUV for the US market imminently, and will instead offer a five-seat version of the more popular CX-90 to cover the gap in its line-up. It comes amid a shake-up for Mazda’s large SUV range, which has been languishing in the sales charts both globally and locally. However, despite this huge blow for the CX-70 nameplate, Mazda Australia told CarsGuide the large five-seat SUV was set to continue on for the foreseeable future, as it aims to offer its customers as much choice as possible. Contrary to Mazda's official position, sources with knowledge of the situation have said to CarsGuide the car will leave the Australian market in the near future. While Mazda is embattled on the sales front in Australia, with economic troubles burdening buyers and an ultra-competitive market from new and established rivals, things are worse for the brand in the USA, where the Japanese-built CX-70 is also facing an additional 15 per cent tariff. With the lucrative US market now off the table due to this re-oriented range, it puts the viability of the entire nameplate in doubt globally. In the meantime, the incoming upgraded CX-90 promised as part of sweeping changes to the large SUV range will include a higher towing capacity for the five-seat variants, which is potentially appealing for Australia. Australia is still the only market to offer all four of Mazda’s Large Architecture SUVs, from the five-seat CX-60 and CX-70, to the three row CX-80 and CX-90. All were part of a daring push by Mazda to move its large SUVs into more premium territory pricing-wise, introducing more sophisticated inline six-cylinder turbocharged engines and plug-in hybrid powertrains along the way. The CX-70 is also embattled in the Australian market, as the least popular of the lot, amassing just 182 units so far in 2026. A Mazda Australia spokesperson told CarsGuide the two row still has a small but loyal fanbase, which it would continue to cater to. Meanwhile, the CX-90 has amassed 470 sales this year and the CX-80 is up to 1931. The most popular offering in the brand’s big SUV range, the CX-60, has managed 3566 units this year.  All have reported significant year-on-year declines, with Mazda’s Global operation calling out Australia as a particularly “tough environment” in its last quarterly financial report. The brand acknowledged strong demand for “low-priced battery EVs and HEVs amid rising fuel prices” was core to success of rivals in our market. While going upmarket might have seemed like a brilliant move at the time for the once-dominant Mazda, this combination of factors, as well as a raft of issues with the CX-60 from launch from a jerky transmission to harsh rear suspension, has hemmed the brand’s luxury market ambitions. These issues have been addressed multiple times for new and existing CX-60 owners, while learnings from early cars have been incorporated into the CX-70 and CX-90 which arrived later. Mazda is down 16.2 per cent for the year, with its best-selling CX-5 mid-size SUV in the midst of a generational change-over, and missing its important plugless hybrid variant, which isn’t due until 2028. Meanwhile the popular CX-30 and ageing CX-3 continue to be the brand’s other two performers, amassing over 9000 sales each so far in 2026. The CX-30 in particular has just received a model year update, with Mazda turning its global attention to its next-generation small car family for the future of the CX-3. In the interim, the brand is testing the Australian market’s taste for Mazda-branded electric vehicles, with the 6e sedan and CX-6e SUV based on platforms and technology sourced from its Changan partner in China.

Mazda's long-awaited 2.5-litre petrol-hybrid engine won't just power the CX-5, but will find its way into the brand's larger products, like the CX-70 and CX-90, when the in-house-developed Skyactiv-Z hybrid set-up arrives next year. Mazda has been chasing its own hybrid solution globally for some time – in the US, the CX-50 Hybrid used a system borrowed from the Toyota RAV4 – and the launch is finally nearing, with 2027 earmarked for the engine to arrive. The first port of call will be the already-confirmed Mazda CX-5 Hybrid, but new reports suggest the engine will then be quickly fitted to other Mazda SUVs, including the CX-60, CX-70, CX-80 and CX-90. In Australia, those models can be had with a choice of 3.3-litre petrol or diesel, both fitted with a 48-volt mild hybrid system. And both models have struggled for sales traction in Australia this year – the 70 has found just 182 buyers, while the 90 has found 470 homes. The CX-5, for contrast, has sold 15,273 units. The CX-60 (3566 sales) and CX-80 (1,931 sales) both offer the additional option of a 2.5-litre plug-in hybrid powertrain. That sales result is reflected overseas, and especially in America, where fresh reports have emerged that those models could now borrow the CX-5's powertrain to boost sales. The brand has flagged the expansion in its latest Integrated Report, where its English translation reads: "We will also expand HEVs to four models", before later revealing a roadmap for its in-house hybrid that says it is "considering deployment of component technologies to large models". Mazda has previously flagged the importance of developing its own technology, including in the EV space, rather than relying on partnerships. "If we don't do anything at all...we're going to end up becoming a company which will purchase technology. If we do that, we'll have no value as a Mazda brand," Hiroshi Ozawa, Mazda's Technological Strategy Officer, has told CarsGuide.

Mazda has just updated two of its most popular models in Australia. The Mazda CX-30 small SUV will now start from $34,760, $400 more than before, while the Mazda 3 sedan/hatchback is $300 more expensive from $31,910, both before on-road costs. The CX-30 is the most popular petrol-only small SUV, competing with petrol variants of the Hyundai Kona ($33,700). It’s still cheaper on retail pricing than hybrid-only rivals like the incoming Kia Seltos ($37,990) and the Toyota Corolla Cross ($36,480). The Mazda3 is also competitive with rivals the Kia K4 ($31,990) and Toyota Corolla ($31,110). The new models are available for order now, with deliveries beginning in late October 2026. All Mazda CX-30 and Mazda3 models now come as standard with a 10.25-inch multimedia screen, with Apple CarPlay and Android Auto as standard. The brand has also updated its brake support system to detect motorcycles, vehicles turning across traffic and oncoming head-on collisions. It also features collision avoidance assist. Buyers can now choose from an Aero Grey metallic exterior paint, with Ceramic and Zircon Sand metallic colours no longer available. Mazda has added two new grades to the CX-30 line-up, which are the G25 Evolve SP ($42,360) and G25 GT SP ($45,860). They are $5600 and $9100 more than the base grade of the car with the Vision Pack selected. The Vision Pack adds Mazda’s suite of advanced safety features, including a 360-degree camera view and front parking sensors, among other things. The Evolve SP boasts black cloth seats with red stitching, armrest centre console and dashboard, along with a black finish on the 18-inch alloy wheels, mirrors, roof rails and badges. The GT adds a glass sunroof, black leather interior, heated and power-adjustable front seats, as well as 18-inch silver alloy wheels, roof rails and more. Both cars are offered with either a 2.0-litre (G20) or 2.5-litre (G25) naturally-aspirated petrol engine. The G20 produces 114kW and 200Nm, while the G25 makes 139kW and 252Nm. The range-topping G25 Astina ($49,460) is the only grade in the CX-30 line-up to be offered with AWD, while there is no AWD option on the Mazda3.

Mazda has seemingly confirmed its new-generation CX-3 small SUV will feature a mild-hybrid powertrain. This comes as the Japanese carmaker released its latest report outlining initiatives for the medium-to-long term. On a slide indicating the rollout of new Mazda models, the new-generation CX-3 is in the column for mild-hybrids and plug-in hybrid (PHEVs). It’s specifically not in the Skyactiv-Z column, which is Mazda’s forthcoming in-house-developed hybrid powertrain. No details about this mild-hybrid powertrain have been confirmed yet. It’s unclear if the new CX-3 will be mild-hybrid only, but it’s likely pure petrol engines will also be available. Mazda has previously confirmed it will build the new-generation CX-3 exclusively in Thailand. The outgoing model is already produced there, as well as in Japan and Mexico. According to the report, the new CX-3 is in the ‘Phase 2’ section of Mazda’s product roll-out, which is set between 2025 and 2027. This likely means it will be revealed in 2027, given 2026 is almost over. The new CX-3 will reportedly become Mazda’s new entry-level model, replacing the Mazda2. This will likely elevate the entry price to the Mazda line-up. In Australia it’s currently $27,290, before on-road costs for the entry-level Mazda2 G15 Evolve hatchback. The Mazda CX-3 is currently one of the Japanese carmaker’s oldest vehicles and when it’s replaced with the new-generation model it will be 12-years old. Mazda revealed the Vision X Compact concept at the 2025 Japan Mobility Show and it gave some indications of what the new CX-3 will look like. There are elements that are reminiscent of the Chinese-produced Mazda 6e and CX-6e, plus the slab-like body cladding looks like an iteration of the current Mazda 3, CX-30 and CX-5. We’re yet to get an indication of what the new-generation CX-3 will look like, but a number of digital renders have been created.

Holden versus Ford was the rivalry that defined the Australian car industry for decades. Whether it was in the driveways around the country or on the racetrack, like this weekend’s Bathurst 1000, for generations Aussies picked a side - red or blue. But while Ford and General Motors (via Chevrolet) are still competing at Mt Panorama, the fire has well and truly gone out of the contest between the two sides. While Ford remains a popular brand, with Holden gone and General Motors now fragmented into Chevy, Cadillac and GMC, there’s no direct competition. So what is Australia’s new car rivalry? There are several options, but in an ever-shifting new car market it can be tricky to pin down just one specific head-to-head battle. So here are a list of our contenders for the replacement of Holden v Ford - let us know your favourite (or suggest your own) in the comments or join the debate on social media. The Holden v Ford contest was defined by Commodore against Falcon, at least it was for decades. These days the two most popular new vehicles have traditionally been the Toyota HiLux and Ford Ranger, so it makes sense to pit these two against each other. Ford’s Everest also gives Toyota’s Prado a hard time in the battle for Australian SUV buyers looking for adventure. And the Mustang and GR Supra are now rivals on track, competing against each other in the Supercars. But, the argument against this being the new Aussie grudge match is Ford simply doesn’t have enough competition against the rest of Toyota’s expansive range. Ford sales have fallen off notably in 2026 (down 14 per cent at the end of September), while Toyota remains on top. Even before Holden’s demise, Toyota had emerged as the benchmark in the Australian car industry. Such was its dominance, capturing nearly a quarter of the new car market each year, that it seemed nobody could challenge it for top spot on the sales charts. But in 2026, BYD has emerged as the surprise new contender, not only for a top five spot, but actually the clear number two brand - ahead of Kia, Ford, Mazda and all the rest. BYD sales have more than doubled in ‘26, as its line-up of electric and plug-in hybrid models clearly hits the spot with what Australian buyers are looking for. Perhaps even more so than Toyota’s limited all-electric and conventional hybrid offerings. Toyota remains comfortably ahead, as in nearly double the amount of sales ahead. So it may take a few more years for Toyota to get nervous about losing the sales lead, but it seems like BYD is the most likely challenger for the crown. If we’re looking to the future perhaps this will come to be the defining contest for the hearts and purchases for Australians in years to come. The pair have locked in a battle for the best-selling electric vehicle in recent years, although the American brand looks to comfortably claim that honour this year thanks to the boom in Model Y sales. But as Australians seemingly embrace electrification, these two brands have clearly impressed plenty of buyers with what they are offering. Whether or not they can both become best-selling brands, especially Tesla with its limited line-up, remains to be seen and that will define how far into the Australian psyche this rivalry ingrains itself. While it’s clearly not the same as the Holden v Ford contest of one brand against another, there is very clearly a new divide in Australia between the so-called ‘legacy brands’ and the new order of Chinese car makers. The likes Toyota, Kia, Mazda and Hyundai have been the Aussie favourites since the Holden/Ford dominance faded - and, in fact, the rise of these brands undoubtedly played a role in the downfall of Holden. But in recent years, especially 2026, they have come under pressure. BYD, GWM, Chery and MG have now cemented themselves in the top 10 selling brands, pushing the likes of Mitsubishi, Subaru, Nissan and Volkswagen down the sales charts. As I’ve previously written, Australians are more brand agnostic than ever before and have embraced these new Chinese brands remarkably quickly. But there are clearly still many who prefer to stick to brand names they know and have experience with. This divide, between those that appreciate the establishment and those who are happy to try the new, could very much come to define the next decade of car culture in Australia. What do you think is the new Holden v Ford? Let us know in the comments or join the debate on social media.

The long-awaited hybrid powertrain for the new Mazda CX-5 will be as electrified as the brand's best-selling model gets, with executives confirming there is no plan to develop plug-in hybrid technology for the popular family SUV. The strategy sits in contrast to the Toyota RAV4 – Australia's second-best-selling vehicle last month – which went all hybrid at its last update, and has since been joined by plug-in hybrid power that is available in a number of trim levels. Mazda will instead split its power options across different models essentially occupying the same vehicle category, with the CX-5 retaining petrol-power and eventually conventional hybrid, the CX-60 delivering plug-in hybrid as well as diesel grunt, and the new CX-6e the all-electric option. The CX-6e has already attracted in excess of 2000 expressions of interest from potential Mazda customers. "I can't confirm timing, but as soon as Mazda Corporation launches the (hybrid engine) to the globe, we will get our production allocation slot, and it will arrive," says Mazda Australia MD, Vinesh Bhindi. "But if you look at the market numbers, hybrids have sort of flatlined in terms of percentage...actually battery electric is where the game's at." The local executive confirmed there was no plan to develop a plug-in hybrid solution for the CX-5 – or to allow the recognisable nameplate to borrow a powertrain from another of its SUVs – instead suggesting Mazda's menu-like approach still delivered choice to its consumers. "No (plug-in hybrid) in the CX-5. We've got it in the CX-60," he says. "I suppose if you just look at the segment this car competes in, we are lucky enough and fortunate enough to have three products. And depending on the customer needs, either on powertrain or price or size, we will have options for them. "So we've got a highly efficient internal combustion engine in the new generation CX-5, and we'll have a hybridisation at some point. We've got a battery EV CX-6E. "And then in CX-60, we've got four options, from ICE to hybrid to plug-in hybrid. So we think we are very fortunate to cover it all."

Falling diesel sales and a contracting, and increasingly competitive, ute market won't deter Mazda from launching an all-new BT-50 in Australia, with the brand confirming a new ute is coming. That puts Mazda on a collision course with its traditional rivals, the Nissan Navara, Ford Ranger, Toyota HiLux and Isuzu D-Max, as well as newcomers the BYD Shark 6 and Chery Stockman. Asked if Mazda still needed a BT-50, given the increased competition now fighting for smaller total sales, the brand's local MD, Vinesh Bhindi, replied: "yes". Asked if that meant a new one was coming, likely around 2028, he again replied: "yes". CarsGuide spoke to the chief designer of the new CX-6e, Eiji Kimoto, who also designed the current BT-50 and is working on its replacement. Asked if the new model would be a significant design departure from the current model, Mr Kimoto was guarded in his response. "I am not allowed to speak much about the future product, but I can tell you, please look forward to it," he said. Mazda essentially has two options for the next BT-50. The first is the continuation of its partnership with Isuzu, with the current BT-50 a twin under the skin of the D-Max. That would almost certainly lock in diesel as the powertrain, with Isuzu confirming work is still under way on future electrified powertrains through the company's Earth Lab, but no final direction has been decided and is in its infancy. The second option would be an expansion of Mazda's relationship with China's Changan, which it sources the all-electric 6e and CX-6e. That could give it access to the Changan Hunter K50 - a petrol-plug in hybrid ute fitted with a 43.47kWh lithium-ion battery pack, promising an NEDC-rated range of 192km (estimated 150km WLTP), and a total range of over 1000km. It is a REEV, rather than a traditional plug-in hybrid, meaning its 2.0-litre turbocharged petrol engine is used only to recharge the battery or provide power to the electric motor, rather than drive the wheels themselves.

If you’re an EV buyer in 2026, you need to know about this.  The Electric Vehicle Council (EVC) has revealed the state of play for electric and plug-in hybrid cars in Australia in 2026.  This is the 10th year of the ‘State of EVs’ report as more buyers bought EVs than ever before Down Under.  The report analysed the 2025-26 financial year, and how buyer trends and infrastructure, among other things, have changed in that time.  It called for several policy reforms, including targeted equity-based policy to assist economically-disadvantaged Aussies reap the benefits of EV driving. Australia’s charging landscape is diverse, it is also complex and fragmented and needs major investment, according to the report.  In June 2026, there were 4268 public charging locations, which is 235 per cent more than June 2025 There were 11,602 public charge points in June 2026, up 175 per cent compared to June 2025 The EVC said there needs to be more research into how owners charge EVs and where they need them most.  “Australia still needs substantial public charging investment, but the task is not as simple as just installing more fast chargers,” the report reads.   “Most charging happens where vehicles already park—at homes, apartment buildings, workplaces, destinations, kerbsides and depots.” The report calls for a nationally-coordinated charging roadmap and scaled infrastructure deployment. This news comes after NRMA spokesperson Peter Khoury told CarsGuide in December 2025 Australia’s charging infrastructure was lagging behind.  “We’re nowhere near. We’ve got nowhere near enough public charging,” NRMA spokesperson Khoury said.  “There are lots of areas that don’t have energy that comes from outside the energy grid so you’ve got to create energy sources at those locations.” The EVC is calling for the government to implement a range of new rules in Australia.  It wants a targeted equity-based policy to help all Australians use EVs and take advantage of the cost savings with EV adoption. The report states that EVs have lower running costs than petrol- and diesel-powered cars, with less maintenance, seeing a typical driver saving roughly $3000 per year.  The EVC said this figure did not include the substantial increases to fuel prices in 2026, with savings calculated today even higher.  It said the federal government needs to implement an updated New Vehicle Efficiency Standard (NVES) for cars sold beyond 2029 to align with 2035 emissions reduction targets.  NVES is a set of emissions rules that imposes fines on cars sold that emit high levels of CO2 into the atmosphere.  Developing a car takes a brand several years to complete, meaning carmakers need to know the rules these models will need to follow. It also said there should be a national road-user charge that does not deter EV uptake. This would differ from the current system proposed by the New South Wales government from 2027 that the EVC said would slow EV sales. The New South Wales government wants a road user charge to make up for lost fuel excise revenue and ensure all road users contribute to maintenance.  The EVC found a fully-electric or PHEV car was bought every 100 seconds on average in the first half of 2026, with one in four new car sales using an electric powertrain. The report reads cost-of-living pressures, soaring fuel prices and greater EV choice has contributed to a sharp increase in electric car uptake in 2026.  Fully-electric and PHEV sales accounted for 25.8 per cent of new car sales up to June 2026, increasing from 12.1 per cent up to June 2025 There are 196 combined full EV and PHEV models on sale, compared to 153 models in 2025 There were 157,957 electric and PHEV sales in H1 2026, up 177 per cent from H1 2025 Australia’s EV uptake is now in line with the global average, according to the International Energy Agency “So, at a time when fuel prices are fluctuating and cost-of-living continues to bite, it’s no surprise that EVs have become a popular choice,” the report states.  “As of June 2026, drivers have never had a greater choice of EVs in Australia.” Australia recently got its new cheapest electric car in the BYD Atto 1 that is being offered from $19,990 (drive-away) until December, 15 2026.

Mazda is already offering retail discounts on its pure-electric 6e medium sedan and CX-6e mid-size SUV, even as the latter is only just beginning to hit local showrooms. Under the umbrella of ‘EV Driveaway Offers’ the four-door, five-seat Mazda 6e, which launched here in July this year, is priced from $52,990 for the entry-grade GT and $55,990 for the top-spec Atenza, both including 12 months registration, 12 months compulsory third party insurance, stamp duty, other applicable statutory charges, dealer delivery and administration charges. In both cases that’s an increase of $3000 over the normal MSRP (Manufacturer’s Suggested Retail Price) of $49,990 and $52,990, respectively. But although those normally additional charges vary slightly by state and territory, they can add up to $5500 to the ticket for a car in this price range. At the same time, the about to touch down mid-size CX-6e has been given an identical price haircut with the GT at $56,990, drive-away (normally $53,990, before on-road costs) and flagship Azami at $59,990 (normally, $56,990 before on-road costs). All versions of the 6e and CX-6e are powered by a 190kW/290Nm single electric motor driving the rear wheels with a 77.9kWh battery delivering a driving range of up to 560km in the 6e and 484km in the CX-6e, with an approximate 30-80 per cent DC charge time of 15 minutes. For full details on the Mazda 6e check out our Australian first drive review and keep an eye out for our first thoughts on the CX-6e coming soon. These price reductions aren’t an isolated event for Mazda with the brand running drive-away offers on selected versions of the BT-50 ute, CX-3 and CX-30 small SUVs, runout and new versions of the CX-5 medium SUV, larger CX-60, CX-70, CX-80 and CX-90 as well as the city-sized Mazda 2 hatch and evergreen Mazda 3 small hatch. With so many new challenger brands scrabbling for share in the Aussie new car market, buyers are holding the whip hand with more discounting in multiple segments undoubtedly in the works.