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Potential Japanese car giant falters? Nissan executives reluctant to take subsidiary position as current proposal talks with Honda appear to stall: reports
By James Cleary · 06 Feb 2025
A proposed merger between Honda and Nissan, with the potential to create the world’s third biggest carmaker, appears to have stalled, with the main point of contention being Nissan’s reluctance to accept ‘subsidiary’ status as part of the deal.According to Bloomberg sources close to the discussions confirm Nissan’s current position “could jeopardize talks between the two carmakers to join forces”.Following initial talks in March 2024, Honda and Nissan put the operational wheels in motion by signing a memorandum of understanding (MOU) last December, with the possibility that Nissan’s Alliance partner, Mitsubishi, could join the party in a collective bid to conquer increased competition, especially from emerging Chinese challenger brands.Nissan’s board is scheduled to meet today at the company’s Yokohama HQ where, according to Bloomberg’s sources, it appears likely to vote down Honda’s proposal to buy Nissan’s shares and make it a subsidiary.For context, Honda’s 7.3 trillion yen ($76 billion) valuation is nearly five times higher than Nissan’s and there is no appetite from the latter’s other Alliance partner, Renault (which owns 36 per cent of Nissan), to enter these ‘merger’ talks.Rather, the French giant is said to be primarily concerned with Nissan extracting a premium for its stake if Honda takes control.Officially, Honda and Nissan continue to work towards mid-February (delayed from late January) for release of a combined framework, but the Nissan board’s allegedly mixed sentiment in response to Honda’s offer could still throw a spanner in the works.Target timing for the announcement of a final structure is June this year with a listing of shares in a joint holding company scheduled for August 2026.It's worth noting other regional outlets including the The Asahi Shimbun and Nikkei Asia have reported that the two companies are on the edge of calling it quits, so this week’s Nissan board discussions are clearly critical to the deal’s ultimate success. Stay tuned!
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Big name brand to enter the cheap EV race: Honda to build small EV in the US and sell for US$30,000 to match petrol rivals and compete with the BYD Dolphin, MG4 and coming cheaper Tesla Model 3 and Model Y: Report
By Laura Berry · 31 Jan 2025
Honda will build an electric vehicle in the United States and sell it for less than US$30,000 in response to the US government's import tariffs.
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Japanese brand's answer to the BYD Atto 3, Hyundai Kona Electric and Leapmotor B10: Honda e:Ny1 electric car confirmed for New Zealand but is Australia next?
By John Law · 28 Jan 2025
Honda is gearing up to add the first mainstream electric car into the New Zealand market.  The awkwardly-named e:Ny1 was the brand’s second electric car following the prototype-like 'e' city car that was not officially sold new in Australia (though there are grey import examples running around). 
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Facelifted 2026 Honda CR-V on track for the US along with off-road capable TrailSport variant, but could the same follow for Australia's Toyota RAV4, Hyundai Tucson and Kia Sportage SUV rival?
By Samuel Irvine · 16 Jan 2025
Honda has announced a facelift for the CR-V will arrive in the US for the 2026 model year along with a more rugged TrailSport variant.
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Popular family SUV prices cut by up to $2800: 2025 Honda CR-V, ZR-V and H-RV get lower entry prices of at least $2000, along with extra servicing and finance savings
By Samuel Irvine · 16 Jan 2025
Honda has moved to cut the starting prices of its popular SUV range, with entry-level CR-V, ZR-V and HR-V grades welcoming reductions of up to $2800, along with a few extra sweeteners.
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These brands didn't make the top 10 in 2024, but models like the BYD Shark 6 ute, updated Tesla Model Y and Subaru Forester could turn things around in 2025
By Tim Nicholson · 13 Jan 2025
At the beginning of each year we dissect the top-10 best-selling automotive brands of the previous year, digging into what went right for some brands and what went wrong for others.What about the brands that just missed out on the glory of a top-10 placing?Based on full-year 2024 data, we’ve pulled together another list. For all the details of the top 10, read about it here. But now we are detailing the brands that landed in positions 11 to 20 on the best-selling car brands list.There are some big names that were once fixtures in the top 10, but a combination of factors have kept them out of the top rankings this time around.Competition from newer brands has had an impact, as has shifting consumer preference and cost-of-living concerns.Check out our table below for the full figures.Subaru was the unlucky brand to just miss out on a top 10 spot last year, after being shut out by growing Chinese manufacturer GWM by 2178 sales.Subaru had been a mainstay in the top 10 for years, but last year it captured 40,604 sales, which was a near 12 per cent dip compared with 2023. All of Subaru’s models, excluding the newer Crosstrek small SUV, experienced double-digit percentage declines last year.Another more recent top-10 entrant, Tesla, also slipped out of the main list last year. Declining interest in its only two models — the related Tesla Model 3 and Model Y — ensured a 17 per cent drop. This was part of a wider trend of stagnating EV sales in Australia. Battery EVs were only up by 4.7 per cent in 2024, a dramatic change from the 160 per cent increase in 2023 over 2022.Another long-standing brand, and former top-10 player, Volkswagen, saw a further slide in 2024. Its tally of 36,480 was about 17 per cent off the previous year.The Amarok ute was in positive territory, but sales of some other key models dropped as the wait for replacements of some of its biggest models like the Tiguan drag on.Fellow German maker BMW landed in 14th place and remained steady, shifting just 157 more cars in 2024 compared with 2023.The next two brands had a big year. Suzuki clawed back lost ground by increasing its sales by 24.6 per cent to 21,278 units. The Jimny continues to be Suzuki’s best seller, with the tiny off-roader nabbing nearly half its total sales at 9697 units - up a whopping 94 per cent year on year.The other big mover was BYD, with the Chinese giant adding 20,458 sales to its name last year.Challenging Australia’s SUV obsession, BYD’s top seller was the Seal sedan on 6393 sales, but the Sealion 6 plug-in hybrid SUV was just behind on 6198. The latter only had six full months on sale, however.Expect this to change in 2025 with the Shark 6 PHEV ute likely to take over of the brand’s most popular offering.Mercedes-Benz Cars took a dive in 2024, dropping by nearly 18 per cent for 19,989 units. If you add Mercedes-Benz Vans to its tally (they are reported separately in VFACTS) it would have recorded 24,831 sales which was enough to beat Suzuki.LDV was one of few Chinese manufacturers to go backwards in 2024 (-24.8%). The commercial vehicle specialist was hampered by ageing models like the D90 SUV and the T60 ute, but both of those are being replaced early this year.In 19th place was Audi which dropped by 19.5 per cent last year, with very few bright spots in its line-up except for the ever-popular Q3 small SUV. That model was ahead by 23.3 per cent last year and led the premium small SUV segment for sales, edging out the BMW X1 and Volvo’s XC40.Rounding out our top 20 is Honda with 14,092 sales. The Japanese brand was another regular visitor to the top 10 in the not-too-distant past, but a drastic change in sales strategy in Australia - including downsizing its model range, dealer network and shifting to an agency dealer model - meant sales dropped, ensuring what the company says is a more sustainable business model.While the excellent CR-V went backwards last year, its two other SUVS, the HR-V and ZR-V, gained ground, increasing by 53.3 and 79.3 per cent respectively.Just missing out on a top-20 placing were Lexus (13,642) and Chery (12,603).
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Japan's answer to the Tesla Model 3, BYD Seal and Lucid Air revealed but is the high-tech, luxury Afeela 1 electric car really going to match its rivals in the "era of autonomous driving"?
By Chris Thompson · 08 Jan 2025
Sony Honda Mobility, the joint venture between Sony and Honda, will launch its first model in the US in 2026.The Afeela 1 sedan made its ‘near-production’ debut at CES 2025 in Las Vegas this week, with the electric car priced from US$89,900 (A$144,000).Online reservations are open in California for the Afeela 1, with a fully refundable US$200 deposit as the holding fee. It also says deliveries are anticipated to begin in mid-2026 with production taking place at an existing plant in Ohio. Japanese deliveries will begin some time in 2026.Yasuhide Mizuno, Chairperson and CEO of Sony Honda Mobility, said the Afeela 1 is designed for the “era of autonomous driving”.“Afeela 1 can be called a buddy, combining advanced software with meticulously refined hardware. We will meet our customers’ expectations by providing a safe, secure, and comfortable travel experience.”As such, a focus of the EV is its Advanced Driver Assistance Systems (ADAS) which use 40 sensors including Lidar, AI and visualisations for the driver or passengers.The Afeela 1 will come in two grades, but specifications suggest both will be AWD with a 180kW motor mounted at each axle, a 91kWh battery, a driving range up to about 480km, and 150kW DC fast charging.It’ll launch with level 2 ADAS, a suite of tech inside including a ‘media bar’, panoramic screen, 3D maps, power doors and a yoke-style steering wheel.A higher-grade ‘Signature’ variant is set to launch from US$102,900 (A$165,000) and will feature rear entertainment screens, larger wheels and more colour choices among presumably more features to be announced later.In early 2024 when Afeela’s product plans were expanded, Yasuhide Mizuno said both companies would bring the best of their individual expertise and assets to the table in the joint venture.“We plan to fully leverage the technological assets the two companies possess in different fields, such as Sony's sensing technology and Honda's original mobility development capabilities, to realise mobility and services that inspire and excite our customers.”“By bringing together the expertise of both companies, we aim to lead the way in a new era."It is unclear how ambitious sales targets are for the Afeela 1, but it is price a long way north of rivals such as the Tesla Model 3, BYD Seal and even the dearer Lucid Air, despite the Afeela only being mid-class for charging speed and range.No Australian plans have been announced.
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Honda's bold new cars revealed: Hi-tech electric cars to end dangerous driving with the aim of 'zero traffic collision fatalities' in its answer to the BYD Seal and Tesla Model Y EVs
By Samuel Irvine · 08 Jan 2025
Honda has debuted two brand new EV prototypes at the Consumer Electronics Show (CES) in Las Vegas with high-level autonomous driving technology.Dubbed the 0 Saloon and 0 SUV, Honda is planning on full-scale production for the global market by 2026, with production taking place from its EV hub in Ohio, USA.The 0 Saloon was previously unveiled as a concept at CES 2024 alongside the Space-Hub people-mover, although Honda appears to have dropped the latter design for a more practical SUV.This time they’re much closer to road-going guise, with Honda replacing the futuristic headlights and illuminated front grille on the Saloon for black panelling and a regular set of LEDs.Honda is still sticking by the unique “wedge-shaped” styling, which it hopes will set it apart in the EV market.The 0 SUV is more conventional, adopting a classic SUV silhouette, with a boxy design, thick D-pillars and pixelated headlights.Both maintain the huge oval-shaped rear tail lights, two-tone colour scheme and Honda’s new illuminated front logo, which debuted on the original concept versions.Inside, the cabin is screen-heavy with virtually no physical controls. There are screens for the driver's display and central multimedia screen, along with one for the passenger and two on each side for the side-view cameras.Underpinning both models is Honda’s new in-house ASIMO OS operating system, which utilises AI technology to inform its automated driving and advanced driver assist systems, as well as in-vehicle infotainment.Honda said it hopes to be the first automaker to expand the application of its level three “eyes-off” automated driving function – which is already employed in freeway-driving situations in Japan – to all driving applications.That means a driver will be able to perform a secondary task while en-route to their destination, such as watching a movie or remotely attending a meeting. Honda hopes widespread use of this technology will lead to “zero traffic collision fatalities in the future”.Software will be continually updated over-the-air, even after the vehicle’s purchase, a capability first pioneered by Tesla in 2012.Honda hasn’t detailed what powertrains it will offer in its 0 Series vehicles, although it aims to deliver 30,000 charging stations in North America by 2030 through a joint venture with eight other automakers, including Toyota, BMW, Hyundai, Kia and Mercedes-Benz and Stellantis.Honda’s local division has previously confirmed that Australia will see an EV around 2028, which theoretically gives its plant in the US more than enough time to produce right-hand drive versions.
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Sleeping giant awakens: New Japanese car making powerhouse takes shape as Honda and Nissan merger progresses but will Mitsubishi make it a trio to tackle BYD, Toyota, MG and more?
By John Law · 31 Dec 2024
Nissan is in dire straits and another Japanese carmaker is coming to the rescue. Forging an official bond through a memorandum of understanding in March, Honda and Nissan are now taking steps towards a ‘business integration’ — that means a new holding company led by Honda executives will likely sit above the two brands.Mitsubishi, Nissan’s ongoing alliance partner, also expressed an interest in joining Japan’s nascent automotive giant. Nissan's other alliance partner Renault elected to keep distance from the Japanese arrangement. Not everyone is so sure the new deal is a good one, including outspoken former Nissan Boss Carlos Ghosn. Investors have also cooled on their initial excitement, with Nissan stock dropping 7.8 per cent late last week.Distinct from The Alliance, the new arrangement will see Nissan and Honda merge under a new, as-yet unnamed holding group. The deal is tipped to be finalised by August 2026 and the new company will be listed on the Tokyo Stock Exchange (TSE). Mitsubishi’s involvement in the new company will be decided by January 2025. This is a response to Nissan’s current position, with the company battling sales declines, shrinking profits and huge debts. Specifically, China is the main target, with Nissan’s sales in the country down 50 per cent last fiscal year. New, electrified and ‘software-defined’ products are desperately needed. Banding together won’t see Nissan and Honda outsell Toyota, which delivered over 11 million vehicles last year. Still, with Honda’s 3.8 million unit and Nissan’s 3.4 million unit projections, the pair will be close. Add Mitsubishi’s circa-900,000 sales and that’s over 8.0 million. Honda will have a controlling share in the new group, being Japan’s second-biggest carmaker and the larger company of the three. It also has more stable financials than Nissan. In short, working together should see Honda and Nissan share vehicle platforms and technology investment, giving the two brands greater operational efficiency. The goal is to have a combined sales revenue exceeding 30 trillion yen (A$300 billion) and a healthy 10 per cent operating margin. The change in arrangement will see Honda and Nissan working closely but will not preclude the brands from continuing relationships with the likes of General Motors and Renault, respectively.In Ghosn's eyes, the deal stands to stem Nissan's losses, yet does not offer clear advantages in terms of technology, supply chain or platform. Neither company has a strong foot hold in China, for example, yet they compete fiercely in other markets such as the US and Europe.“It doesn’t make sense ... the first thing you look at when you want to envision an alliance is complementarity between the two partners. When I look at Honda and Nissan, I see none,” Ghosn commented from Beirut, Lebanon.Honda's engineering excellence lays mainly in combustion engines and it will forever be the bridesmaid in the hybrid game. The cutting edge Insight beat Toyota to market with a hybrid yet it failed to have the cultural impact the Prius did. Honda then didn't persevere with hybrids in passengers cars in the same way Toyota did.The brand's electric cars have struggled, too. The Honda e ended up being a quirky curio, while the North American-market Prologue and (critically panned) European market e:Ny1 haven't blown the competition away.Nissan was, on the other hand, early to the electric car game with the Leaf yet did not progress the technology as fast as new Chinese carmakers have since. The Ariya is its lone electric car though an all-new Leaf is coming in 2025 or 2026.Game-changing solid state batteries are also in Nissan and Honda's future arsenals, which could turn the game around in the eventual merged company's favour.
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