Nissan News

There’s something about spotting a Honda S660, Subaru Sambar or Suzuki Hustler in local traffic. A pang of regret that we’re denied mainstream access to the Kei car smorgasbord on offer in Japan.

I know what you're thinking. Surely we don't need any more Chinese cars, but you'd better bet some of the best ones still aren't in Australia.

Nissan is giving petrol-heads what they want.

Nissan has clarified its two-pronged ute strategy for Australia from 2027, while potentially introducing a third contender in the process.Nissan Oceania Managing Director Andrew Humberstone suggested the traditional diesel approach with the Mitsubishi Triton-based N27 would not be enough if market growth goals are to be achieved.This comes as all brands scramble to make the right product decisions now that electrified competition as well as carbon legislation are demanding different solutions than before.“In terms of going forward, this segment is very much a key pillar in our brand portfolio, as is Patrol (full-sized 4WD SUV),” Humberstone said.“It's then, ‘how do we manage these two core products?’, which are very strong in terms of brand awareness in the market and strength of our brand, and manage the NVES (New Vehicle Efficiency Standard) and CAFE (Corporate Average Fuel Economy US federal regulations) on the other side of the spectrum?’“How do we create that balance? So of course, we have to look at other options, which is why we're looking at product portfolio going forward.”This builds on what the global car industry veteran told CarsGuide a few weeks earlier, where he mentioned the Frontier Pro plug-in hybrid electric vehicle (PHEV) that debuted at last April’s Shanghai auto show, as a strong proposition.“New Navara and Frontier Pro together? Oh, yeah, absolutely,” Humberstone revealed. “And it wouldn't be one or the other. I would absolutely see an opportunity for both of them (in Australia).”Since then, Nissan confirmed the Frontier Pro for Australia at a gala event in Adelaide by flying one out especially for the evening, just one day after pulling the covers off the D27 Navara in the same city.Additionally, and quite unexpectedly, turbo-charged petrol and diesel variations of the Frontier Pro were announced.This suggests that premium and possibly high-performance versions of the ute, which is based on partner Dongfeng’s Z9 dual-cab pick-up, may also join the local line-up to wrestle head-on with the Ford Ranger Wildtrak.Such an ambitious ute strategy is in line with the steps Nissan is taking on its road to rebuilding in Australia.“We've had a lot of work to do, one on building brand, one on building customer retention,” Humberstone admitted.“And, in between, the key component here is around sourcing a product… but (with reduced supply and profitability) we're looking at is a new product portfolio.”Finally, while the new (D27) Navara will arrive as dual-cab 4x4 diesel auto-only proposition initially, other styles and variations are at the ready should Nissan require them.This could include a version of the hybrid powertrain that supplier Mitsubishi is developing for its Triton fraternal twin.“Where we stand today, (that specification) represent 90 per cent of the portfolio,” Humberstone said.“(But) given shifts in regulation, given shifts in customer demand, given shifts in opportunities and profitabilities, we have the flexibility to look at that over the lifecycle of the product.“But the starting point, almost top-down strategy in essence, is ‘let’s go with 90 per cent of the volume is in the market’. It doesn’t mean we don’t re-evaluate over time, but that’s certainly the starting point.”And, this, of course, is not including the Navara Warrior flagship, more of which will be announced sometime during 2026.If nothing else, Nissan will be very busy in the ute segment over the next couple of years. Watch this space.

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