BMW i Series vs Toyota Prius

What's the difference?

The thing that really grabs you from behind the wheel of a car like this is just how far EVs have come. The fact you can get a ridiculous range and have a really, really good time on the right twisting road is a pretty good deal and solidifies the fact EVs like this one are the future.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

The Prius can rest its weary head. The Age of the Hybrid has begun. Even though this iconic eco car might have lost its ultimate purpose to more mainstream models in the last few years, it’s still the best execution of Toyota’s hybrid tech on the market and if you can look past its divisive-as-ever looks, it’s comfortable and practical, too.

The brand’s Australian division promises the Prius will stick around in one form or another, so we’re keen to see what its next iteration will look like. Plug-in? Fully electric? Time will tell.

It's hard to talk about the design of the BMW iX3 without spending some time at the front end. This is a bold, bold take on a BMW grille, and one that is entirely devoid of chrome or metallic lashings.

That’s not to say it’s boring. The iX3 has a light theme that runs inside and outside, the latter of which is called the Iconic Glow exterior package, which replaces the physical embellishments with white lighting that frames the kidney grille and the other inserts. It looks very cool and very modern.

In the cabin, the lighting theme continues, this time under the dash inserts that illuminate from within. But that’s not what really draws your eye.

That honour goes to the Panoramic Vision, which replaces the traditional driver’s screen with a pillar-to-pillar display that stretches the width of the cabin and displays all your key driving info.  It seems like a strange thing to get your head around but it felt natural almost immediately, with everything you might need (including a g-meter in its sportiest mode) on display.

Also new is the funky and chunky BMW steering wheel, which reminds me a little of one of those double-sided lizards, in that it can be hard at times to figure out which way is up, and which features 'Shy Tech' (features and controls stay out of sight until the driver or passenger needs them).

All in all, I like the space. There are just enough traditional-feeling elements mixed with new tech to make it feel futuristic and familiar.

The Prius is the very visage of economic motoring. Derided by big-engine lovers, and adored by the eco-crowd, the fact that the Prius’s wedge-shaped frame is more about function than form tells you everything you need to know about this car.

It blends with Toyota’s latest design language, the face and bodywork containing some subtle nods to other models that would launch after it, like the Corolla, Camry, and C-HR.

What always surprises me about even this top-spec Prius is its dorky ride height. For a car with such a low drag coefficient, it sits so far off the ground! The 17-inch wheels look almost out of alignment with the body in those wheelarches.

Round the back, the Prius’s integrated spoiler and glasshouse bodywork are as divisive as ever, with more extreme pointed light fittings leaning into the effect created by its boxy, rear three-quarter view and mirroring the shape of the LED headlights at the front.

Of course, this car is less about being looked at as it is about its drag coefficient of 0.24 Cd, which is one of the lowest on any production car.

Inside, things again prove divisive, with a minimalist dash, a swoopy gloss highlight piece that frames the central vents and multimedia screen, and an odd, centrally mounted dash cluster, which is a usability faux pas.

In the case of the I-Tech at least there’s a holographic display which can put up useful information to help prevent your eyes from drifting too far from the road. Still, I can’t help but feel like this whole interior ethos is futuristic for the sake of being futuristic, with a little less thought given to how practical it is, compared to the brand’s other models.

The leather-appointed trim across the wheel and soft plastics in the door and dash-topper are appreciated, and there’s attention to detail in the little ‘Prius’ logos on the vents. However, I found the dull multimedia screen to be susceptible to glare during the day, and the big integrated panel in which it sits is made from a tinny gloss plastic, which will easily to get covered in fingerprints and scratches.

The BMW iX3 is 4782mm in length, 1895mm in width, 1635mm in height and it rides on a 2897mm wheelbase.

It doesn't feel huge, but there's certainly enough space in the back seat for me. At 175 centimetres I have enough knee and headroom sitting behind my own driving position, plus you can adjust the angles of the rear backrest to get a little more comfy.

But while the front seat feels very modern, the rear is more a traditional back seat experience. Back seat riders get their own air vents and temperature controls, twin USB-C charge ports and a pull-down divider with twin cupholders, but that's about it.

The auto-opening boot reveals a 520-litre luggage space (1750 with the seats folded), all of which is unencumbered by charging cables and the like, which are housed in the 58-litre frunk.

Towing and electric vehicles are never the greatest of matches, such is the drain on the battery, but the iX3 can be fitted with a standard tow ball, unlocking a braked trailer capacity of 2000kg.

If nothing else, all of the Prius’s edgy design gives it plentiful interior space. Toyota granted this generation of Prius a low seating position and tall roof, which combine with the distant dash elements to make for a spacious cockpit for the front two occupants.

The seat design in the top-spec I-Tech is also cushy, reminiscent of the seats in high-spec Camrys, and I had absolutely no trouble finding a comfortable driving position. If there’s one thing to be said for the annoying, centrally mounted instruments, it’s that you don’t need to consider the position of the wheel interfering with their visibility.

The Prius’s total glasshouse grants superb visibility out the front and sides, with large wing-mirrors, too. The only downside is that integrated spoiler at the back, which makes for a distracting view out the rear mirror that I’m sure any owner will quickly become accustomed to.

Soft trims across the doors and centre console, even in the back seat, make the Prius cabin a comfortable place to be, too.

Ergonomics have not been forgotten, with the multimedia screen and climate unit having useful and easy-to-reach physical dials and toggles for all the key functions. Even changing gear is a breeze in the Prius, with its odd little rosebud-shaped shifter simply a flick of the wrist from where your arm sits.

I do wish Toyota had made better use of the large area under the climate unit, however. The front part of the centre console is exclusively for the wireless-charging bay alone, and the rest of the space is constructed from a smoothly contoured gloss-finish plastic panel. It has looks to match the Prius aesthetic, but it’s no good for storing anything other than a single phone. It would have been better to make a large bay here with a rubberised finish.

Thanks to the lack of a physical handbrake in the centre or any other buttons or functions, there are two large bottle holders with variable edges.

A huge centre-console box and large door bins round out the Prius’s front-seat storage options.

Room in the rear seat is excellent, my 182cm tall frame had stellar amounts of space for my legs and head, as the roofline continues through to that raised rear spoiler. The comfy seat trim continues, although the padding in the base is notably not as good as it is in the front.

There are some useful pockets on the backs of the front seats and a drop-down armrest with cupholders for rear passengers, too.

Finally, the awkward rear of the Prius makes for a fantastic boot capacity, one advantage this car still holds over its hybrid Toyota stablemates. Capacity for the I-Tech is a mid-size-SUV rivalling 502-litres (VDA), which easily consumed our CarsGuide test luggage set and is even bigger than the base Prius, at the cost of the space-saver spare wheel. The I-Tech only has a repair kit to go with its larger alloys.

This Toyota Prius in top-spec I-Tech form costs a whopping $45,825 before on-road costs, which is a tall order, especially given the fact that the technical advantage this car once had to help justify its price-tag has been lost to the rest of Toyota’s range.

An equivalent Corolla hybrid, even in top ZR trim, can be had from just $34,695, and even the much larger Camry in its highest hybrid SL trim is more affordable, at a suddenly cheap-looking $42,790. All three Toyotas are sourced from Japan.

Not a good start in the value battle, then, especially since those other Toyotas are not just hybrids, but great cars in their respective segments.

The Prius I-Tech’s most direct rival is the similarly shaped and sized Hyundai Ioniq Premium, which can be yours from $40,390 with competitive equipment. Hyundai is not only hunting Toyota with this car, but flexing its deep pockets by selling the Ioniq in Australia as not just a hybrid, but a PHEV and a full EV, too.

Thankfully, the I-Tech comes with some decent gear, sporting 17-inch alloy wheels, a 7.0-inch multimedia touchscreen with Apple CarPlay and Android Auto connectivity, digital radio, a 4.2-inch digital information display, a holographic head-up display, full LED lighting with auto-levelling, leather-appointed seat trim, auto dimming rear vision mirror, wireless phone charging, 10-speaker audio, and improved interior trims over the base car.

The I-Tech also scores a larger boot capacity and an improved safety suite compared to the base Prius. More on that in later sections of this review.

Is the Prius “good value” then? It's still a no, as all of this equipment can be had in bigger, more mainstream Toyota models, and far more affordable rivals. It’s a shame Toyota hasn’t brought the Prius’s cost down in the five years since this generation launched, because in today’s market it makes less sense than ever.

That said, there is a certain niche audience for this car. One that will always love its little innovations, like the fact that it has one of the lowest drag coefficients on the market, its stellar fuel-consumption number, and its claimed 40 per cent thermal efficiency.

We’ll focus on the 50 xDrive, as that’s the one we’ve driven, and because the powertrain is a peach. Its twin-motor all-wheel drive set-up delivers a total 345kW and 645Nm, which is a lot. And because there is no traditional transmission to step through, and because all that oomph arrives at once, it feels plenty punchy indeed.

BMW says the sprint to 100km/h takes 4.9 seconds, and we believe them. Top speed is a claimed 210km/h.

It wouldn’t be a Prius without Toyota’s signature hybrid synergy drive technology. In this most original case it consists of a 1.8-litre four-cylinder petrol engine, which uses the more thermally efficient but less powerful Atkinson combustion cycle, producing 72kW/142Nm, paired to a set of electric motors on the front axle, which can produce up to 53kW/163Nm.

Combined system output is rated by Toyota at 90kW, driving the front wheels only via a continuously variable automatic transmission (CVT). This system is the same one now also employed in the C-HR and Corolla hybrid grades.

The Prius’s electric motors source their power from an older design nickel-metal hydride battery (instead of the more modern lithium-ion setup) located under the boot floor.

As we mentioned at the top of this review, this is another big plus for the iX3. Its massive 108.7kWh net NMC battery delivers a maximum driving range of 805km, which is frankly ridiculous. To get it, you need to engage Efficiency Max, which dulls the drive experience, but that is an impressive number all the same. Engage the sportier settings and the figure drops to more like 650km-plus. 

Charging is 22kW AC and an impressive 400kW DC – or 300kW in the upcoming 40 model — which means a 10 to 80 per cent charge in 21 minutes when plugged into the fastest of chargers.

BMW says to expect 15.1-17.1kWh/100km in terms of energy usage on the WLTP cycle.

The Prius’ sandpapered hybrid drive, low drag number, weight reductions, and low-rolling-resistance tyres add up for a stellar official/combined fuel-consumption figure of just 3.4L/100km. While its signature hybrid tech might be available on other Toyota’s, it’s here where the Prius still shines, undercutting the others by almost a whole litre every 100km.

But can it live up to that promise in the real world? Over my week of what I would consider to be reasonable ‘combined’ driving conditions; with plenty of traffic, freeways, and suburban driving, the Prius returned a stellar figure of just 4.0L/100km. This is not just one of the lowest figures I have ever achieved on a test car, it is even lower than the Corolla Hybrid that I tested over a three-month period. I couldn’t get that car below 4.9L/100km, despite by best attempts.

For a true rival comparison, my week-long test of the Ioniq hybrid in 2019 had the Korean managing a fuel number of 4.6L/100km.

You need not worry about kWh energy consumption for the Prius, as its hybrid system’s software manages the state of battery charge on the fly. It will simply run the engine to charge the battery if levels drop too low, although it always feels good to make the most of the motor’s regenerative braking to keep the battery topped up.

It’s clear that the Prius is still the king of hybrid, then. At least for the time being. All Prius models have 43-litre fuel capacities and are able to consume base-grade 91RON unleaded.

BMW spent a lot of time describing this car as being of revolutionary importance to the brand. It was designed as an EV from its inception, but is also the flag bearer for the New Class gen of cars, and so it has all sorts of features and tech that will roll out across the rest of the BMW range.

Does it feel overly revolutionary from behind the wheel? Not really. I mean, it drives forwards and backwards, and turns around corners when you move the wheel, all of which is to be expected.

But it does mostly feel very BMW, which I think is what they meant. The Jekyll-Hyde nature of the iX3 becomes apparent the moment you engage its sportiest driving modes and flatten your foot. This is proper push-you-back-in-your-seat acceleration that feels slightly more violent than the iX3's claimed zero-to-100km/h time suggests.

Then there's the flip side of that coin. Engage Efficiency Max and you can seemingly drive forever (or at least more than 800km), sipping battery juice and riding in peace, quiet and comfort. 

But at its core, and no matter the drive mode, it feels like a BMW. Crucial to that is a thing the brand calls the Heart of Joy, which sounds utterly sci-fi but really is a computer brain that works on traction and power to make sure you never lose grip.

If you've ever been in a car where the traction control light is flashing on a dash, you'll know what usually happens is it cuts engine power until you find grip, and it gives you power again, then cuts it, then gives it to you as required to find the grip, and it can give you that kind of jerky, stop-starty kind of feeling.

The iX3 doesn't do that. Instead, it plays with traction and is far more subtle without ever cutting power, and gives you the feeling of being able to tip into a corner and then power out without ever feeling like you're going to lose grip, or power.

The bigger electric motor is at the rear axle, which delivers most of your performance unless you need extra grip. So, when you are powering out of a bend, it feels a lot like a rear-wheel drive car and really well sorted from behind the wheel.

If that's the driver's side of the equation, the other side of it is pretty good, too. We took to the town at city speeds, and it was super comfortable, quiet and absorbed most of the road imperfections pretty easily.

Interestingly, the suspension isn't high-tech. There's nothing adaptive about it, and there's no air cushioning or anything like that. But it feels well tuned, and is pretty comfortable, even on dodgier road surfaces, while still delivering a sense of connection.

My favorite kind of mid-size SUVs are ones that have that dual nature. Something that has space for the family and all of their things, but also something that can be a fair bit of fun on the right twisting road, and this one absolutely nails that brief. It is a hoot to drive on twisty stuff. 

Downsides? Well, you can't entirely disguise more than two tonnes of weight. If you're going downhill, especially on a twistier road, you can feel the weight around you, especially when you go to pull up in a hurry, despite the strong-biting brakes.

The other thing is the steering, which is direct and lovely but quite light. It doesn't have that meaty heft some BMWs offer, and as a result, it can be interesting to place the vehicle. You can find yourself a bit further over in the lane, or further away from an apex than you're expecting, because your light inputs have really shifted the vehicle. 

But BMW has nailed the brief here. Do keep an eye out for the cheaper one that's coming, though. It could be a bang-for-bucks, rear-drive bargain.

The Prius was responsible for popularising Toyota’s Hybrid Synergy Drive, and fittingly, it still feels like the best execution of the technology on the market. That instantly available torque from the electric motor is sleek, quiet, and easy. It feels as though the Prius can make more extended use of purely electric drive than not only its rivals, but all other Toyota and Lexus hybrid products.

Despite its awkward exterior looks, the ride and handling of the Prius are excellent, thanks to its robust TNGA-C underpinnings (in fact, the Prius was the car to debut this platform for Toyota). It tilts into corners nicely, despite a frumpy ride height, and deals with bumps in its stride. This is a comfortable car, and the Lexus influence here is undeniable. The steering characteristics are also smooth and responsive. I wouldn’t go so far as to say the Prius is fun to drive, but it is certainly comfortable and compliant.

What the Prius lacks is the lower, firmer, and more aggressive ride and handling characteristics of its Hyundai Ioniq rival, perhaps a telling insight into the trajectory of each brand.

These characteristics add up to an around-town driving experience that really is a breeze. It’s quiet in the cabin and at times genuinely hard to tell whether the car is using its electric motors or the engine. When it comes to bursts of acceleration, the Prius might surprise you. Using both the motor and engine in tandem, I found that the Prius can sprint from the line with an alarming urgency, more so than its Corolla sibling. With the same tech behind the accelerator pedal, it’s hard to imagine why.

Once the electric motor has reached its strictly defined limit, though, the engine breaks in with a vengeance, and this car does have an anaemic follow-through when the electric components fall to the wayside. As in other applications of this drivetrain, the 1.8-litre Atkinson-cycle petrol engine can be thrashy and noisy when a lot is asked of it.

Of course, driving in such a sporty manner is hardly the point of the Prius, and where it really excels is in that day-to-day traffic grind, where the hybrid system works largely in the background to maximise the time spent with the engine off. The best part? While you can really fall into the hybrid system’s addictive fuel-saving displays, which really encourage hypermiling, this is a set-and-forget system. You can drive the Prius like any other car, and it will be trim on fuel consumption anyway. It’s not like I was trying awfully hard to attain my weekly figure of 4.0L/100km, so I’m sure it can do better over the long term.

The Prius wears a maximum five-star ANCAP safety rating to the 2016 standards, although even in today’s market it has a great active-safety suite.

Standard modern active features on all Prius models include freeway-speed auto emergency braking with pedestrian and daytime cyclist detection, lane-keep assist with lane-departure warning, adaptive cruise control, traffic-sign recognition, and auto-high beams. Our top-spec I-Tech adds blind-spot monitoring and rear cross traffic alert, for an overall excellent suite.

All Prius varaints are also equipped with seven airbags consisting of the standard front, side, and head, as well as a driver’s knee airbag, and the standard array of electronic stability and brake controls are also present.

BMW offers a five-year, unlimited kilometre warranty, which is about right for the traditional premium players, but off the pace elsewhere. The traction battery is then covered for eight years or 160,000km.

The service intervals are condition based, rather than timed, and BMW sells a pre-paid package for the iX3 which is $1614 for four years, or $2420 for six years.

You can upgrade either to what BMW calls Service Inclusive Plus, which includes high-wear stuff like brake discs and pads and it is $5535 for four years or $6615 for six years.

There are around 50 BMW dealers across Australia covering mainly cities and key regional centres.

Toyota’s range-wide warranty currently stands at five years or unlimited kilometres, which is really the accepted industry standard and matches its key Ioniq rival.

Annoyingly, however, the Prius needs to adhere to six-monthly or 10,000km service intervals. Said intervals are capped to $165 per visit for the first six visits under Toyota’s “service advantage” program, after which time you fall back to Toyota genuine servicing with significant price hikes to $221.97, and $425.47 for the next two services covering four years or 80,000km.

A year of roadside assist is included, after which time you will need to subscribe to Toyota’s program, from $89 a year.

While Toyota’s offering is on par with many, it’s hardly the cheapest or most comprehensive we’ve seen.