What's the difference?
We’re in the new BMW iX3, the first production model to arrive on BMW’s Neue Klasse (new class) EV architecture. We’re testing the flagship 50 xDrive, and it begs the question: has BMW actually managed to make its next generation of EVs feel like a proper Bimmer? Buyers expect a lot from that badge when it comes to ride and handling, so does this electric SUV actually deliver?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
The BMW iX3 50 xDrive is a seriously quick electric SUV that earns points for its family practicality, while its impressive range could go a long way towards easing range anxiety. The ride isn’t always as settled as I’d like, but for the most part, this is a well-executed premium EV.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?