Did you know Suzuki is one of the most profitable car companies in the world?

In fact, by some measures last year, the Japanese automaker overtook BMW as the most profitable automaker on the planet.

If that surprised you, you’re not alone. Sure, the brand produces some memorable models which have etched themselves on the Australian landscape over the decades, but they aren’t exactly technological wonders.

But nameplates like Swift, Vitara and Jimny have always been affordable, what-you-see-is-what-you-get type cars, and their simplicity gives Suzuki a unique ability to market them to developing economies like India and China as well as cashed-up first-world nations like Australia.

The Swift personifies that appeal, with its range spanning a wide berth from one of Australia’s cheapest hatchbacks, to the last surviving Japanese small performance hatch.

In an increasingly competitive segment though, does the Swift still have an edge? Let’s explore the range to find out.