The Mitsubishi Triton is the quiet achiever in Australia’s 4x4 ute segment. While Ford’s Ranger and Toyota’s HiLux continue to slog it out for top sales honours, the clear number three in this fight is the trusty Triton which commands almost 14 per cent of the market.

Its robust sales figures are comfortably ahead of larger rivals like the Holden Colorado, Mazda BT-50, Isuzu D-MAX and Nissan Navara. Toyota’s iconic 70 Series and VW’s widely acclaimed Amarok also eat its dust in sales. So what makes the humble Triton such a popular choice? Sure, it costs less than major rivals, but there’s more to the Triton success story.