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Jaguar XJ vs BMW Alpina B7

What's the difference?

Jaguar XJ
Jaguar XJ

$69,800 - $69,800

2017 price

BMW Alpina B7
BMW Alpina B7

2018 price


2017 Jaguar XJ
2018 BMW Alpina B7
Safety Rating

Engine Type
Supercharged V8, 5.0L

Twin Turbo V8, 4.4L
Fuel Type
Premium Unleaded Petrol

Premium Unleaded Petrol
Fuel Efficiency
11.6L/100km (combined)

9.6L/100km (combined)

  • Options pricing
  • InControl software a bit ordinary
  • Too much in-cabin chrome

  • Exhaust note could be tougher sounding
  • Extra care needed to pilot through car parks and alley ways
  • Australia's speed limits
2017 Jaguar XJ Summary

As a child, my parents - who aren't car people - would see a Jaguar and point. It didn't matter if it was an XJ, Daimler Double Six or a Mark II, there was a great deal of mystique around these bastions of Britishness. It also didn't matter that these weren't necessarily good cars. The Seventies and Eighties saw the brand slide into a funk while being passed between owners like hot potatoes.

Somehow, the brand survived its brush with Ford's useless Premier Automotive Group strategy which only came good towards the end as Jaguar's management woke up and put in place a change in direction that produced the Ian Callum-designed XF. Riding high on that design, Jaguar then promptly introduced the very pretty Jaguar XJ.

It has been on sale for ages, but with the addition of a few bits and bobs to stay competitive, it's as compelling as ever. Most importantly, the performance-focused R has kept its unique supercharged V8.

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2018 BMW Alpina B7 Summary

You know when you're walking along the footpath and you come to a soft spongey bit that the council have put in around a tree and your mind goes: "Whoah, the ground is bouncy but it looks just like bitumen?!"

Well that's the kind of response you'll get from people when they think they're looking at a regular BMW 7 Series, only to have their world go a bit bouncy when they see the Alpina B7 badge on the back of this car as you're overtaking them at Warp Factor 9000.

And you will be overtaking them like a blur because, thanks to the elves at German tuning house Alpina, the B7 is hugely fast for a five-seat, 5.3m-long, 2.2 tonne limo. But then the B7 is fast for any type of car of any dimensions, because with its 330km/h top speed this beast will outrun a McLaren 570GT. Yes, seriously.

Based on the BMW 750Li long wheelbase, the B7 begins life rolling down the same production line as a regular 7 Series. Alpina then goes on to make so many changes to the engine and chassis that the German government requires the BMW VIN to be replaced with a new one.

Ready to find out more? Well there's so much to see here that things may go a bit weird and bouncy again. Be prepared.

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Deep dive comparison

2017 Jaguar XJ 2018 BMW Alpina B7

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