Jaguar XJ vs BMW 3 Series

What's the difference?

It might be old and facing German competition bursting with advanced technology, but the XJR is still a car you can buy with heart and head. But mostly your heart. It goes like stink, has a much better interior than the Quattroporte and is more interesting than just about anything this big or this grand.

It's also a better car than the Maserati Quattroporte if you want to get on with the driving yourself and is far prettier than the Porsche Panamera. It's a wonderful thing and even more wonderful that Jaguar continues to build it. Long live that supercharged V8 and the XJ is a great home for it.

I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.

I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.

My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.

The XJ has a marvellously exaggerated length, with a rear overhang redolent of Jag's sporting coupe and roadster pair of the time of its launch, the XK. There's nothing else in the segment like it, with the three Germans - Mercedes' S-Class, Audi's A8 and BMW's 7 Series - having gone all Hugo Boss and and in the latter two's case, almost shrinking violet. The only credible Japanese alternative, the Lexus LS, looks like a Lexused 7 Series. The XJR is a more emotional car, like Maserati's Quattroporte.

The R adds an aggro grille, 20-inch wheels with low-ish profile tyres, a bootlid spoiler, red brake calipers and vents in the bonnet. Bits and pieces get the black gloss treatment and there are V8 and R badges, as well as a rather large leaper on the bootlid. Capping it all off are four exhausts poking out from the bumper and distinctive vertical taillights.

Inside remains largely unchanged. The cabin is big and luxurious, leather-lined and very, very comfortable. The front air vents have to be modelled on the de Havilland Comet's integrated jet engine intakes and, again, the dash design stays away from the horizontal lines of its obvious competition.

There is probably a bit much chrome for my liking, particularly on the centre console and around the rotary dial shifter, which reflects sunlight into your face during the day.

The lovely 'Riva Hoop' - a band that sweeps from door to door across the top of the dash - is a great touch and remains a defining feature in the cabin. The last update brought an Audi-like digital dashboard, including maps, but it's not nearly as slick as the German. The graphics for the dials are good (and quick) but the maps are a bit so-so.

Sharper than its predecessor, the new 320i has LED everything with the rear lights being longer and curving around to the sides of the car.

The classic 'kidney' grille is darkened and more pronounced, with the black panelling extending to the rear to create an unapologetically sporty presence. A presence that’s accentuated by the twin exhausts.

The batcave interior with its black headliner, black seats… black everything, looks smart and stylish.

You do have a fair bit of harder touchpoints throughout but the customisable ambient lighting helps to soften the overall effect.

With its 2068mm width, 4709mm length and 1435mm height, the sedan makes its presence known without feeling cumbersome to manoeuvre. Urban dwellers need not fear their local car park!

It might be over five metres long, but the Jag's cabin isn't as gigantic as that might suggest - luckily, if you want space, the XJ L has it. The SWB version is roomy enough, though, just not palatial. You can fit five people, but the big transmission tunnel will limit the size of that fifth.

Front and rear passengers have a pair of cupholders each, with rubber bubbles to help hold smaller cups in tight. The front and rear doors have pockets but aren't really for bottles.

Boot space is a reasonable 520 litres, with a space saver spare under the floor.

For such a sleek looking sedan, it’s generous up front with plenty of head and legroom.

You can adjust the seat to sit quite low and both front seats have extendable under-thigh supports, which should excite taller drivers. 

My 189cm (6’2”) brother has the 328i and is very comfortable but taller front passengers will encroach on back seat passenger comfort.

The front seats are quite firm on the backside, they also lack adjustable lumbar support, so expect to stretch the kinks out on a longer trip.

The amenities and tech feel well thought out and easy enough to use. The 12.3-inch touchscreen multimedia system looks great and has the best-looking graphics I’ve sampled.

The BMW system is intuitive to use once you get used to it. If you’re not interested in using the touchscreen, you can also utilise the rotary-wheel for menu selections.

There’s also Bluetooth connectivity, wireless Apple CarPlay and Android Auto plus built-in satellite navigation.

The 12.3-inch digital instrument panel is customisable and the information displayed simply but you won’t really look at it because of the head-up display.

Front occupants enjoy a wireless charging pad for their smart phone, a USB-A and USB-C port plus a 12-volt socket. Rear passengers get a couple of USB-C ports, too.

The storage is good for this size sedan but overall passenger room takes priority, but the glove box and middle console will suffice for everyday use.

While it may not excite others, I love the big bottle holders in the doors. They’re large enough for my big 1.5L bottle and angled for easy access. These are found in the rear doors as well.

Back seat passengers enjoy climate control, directional air vents, two cupholders, netted map pockets and reading lights.

My six-year old was happy with the amenities and lower ground clearance because he felt comfortable and had his independence.

The boot offers a good capacity of 480L and the aperture isn’t too narrow, so you can comfortably access items if they roll to the back.

I had plenty of room for my little family’s needs but if you’re a larger family, you may need to get strategic with gear storage.

Being a base model, you do miss out on a powered tailgate, which is a shame but not too much of an issue given this is a sedan and the lid isn’t heavy.

There’s also no spare tyre or even a puncture repair kit but you have run-flats, so you should be able to limp to a service centre if need be.

There are seven variants for the BMW 3 Series sedan and our model is the base model for the petrol variants.

There is a plug-in hybrid version, the 330e, if you’re after a more fuel-efficient option but it will up the price by about $20K.

As it stands the 320i M Sport is $78,900, before on-road costs. Our model has been finished in 'M Brooklyn Grey', which adds $1539 to the price.

That puts it at a similar price point as its rivals. You get a well-specified package with the M Sport but it doesn’t have the same sense of cushioned comfort as the Merc does, but more on that later.

Still, the sporty and streamlined interior is headlined by BMW’s dual 12.3-inch screens that sit propped on the dash like a futuristic cockpit.

The mix of synthetic leather and cloth seats are electric and have adjustable side bolsters for when you want to go hard in a turn.

The interior also boasts a sunroof and wireless Apple CarPlay and wired Android Auto. There are some other highlights like the 18-inch alloy wheels, leather steering wheel and the crystal-clear head-up display, to name a few. 

Jaguar's lovely 5.0-litre V8 with supercharger continues under the XJ's long and shapely bonnet, delivering a walloping 404kW and a tyre-shredding 680Nm. The sprint to 100km/h for all 1875kg of XJR is completed in an impressive 4.6 seconds, which was very competitive at the car's launch in 2009.

Power reaches the rear wheels via ZF's eight-speed automatic and you can control it with the tacky plastic paddles on the steering wheel. Oh, and it has stop-start.

The 320i M Sport has the ‘baby’ engine in the 3 Series line-up but the 2.0-litre, four-cylinder turbo-petrol powertrain still delivers on power with a maximum output of 135kW/300Nm. 

This is a rear-wheel drive and has an eight-speed auto-transmission which delivers very smooth gear changes.

Despite having the smaller engine, it can still go from 0-100km/h in just 7.4 seconds.

The combined cycle figure for the V8 is listed at 11.1L/100km but fully expect to see the 16.1L/100km we got, especially as you try and fail to tyre of the monstrous power delivery and lovely (if muted) V8 roar.

Luckily, even if you're belting it, the 82 litre tank is a generous size and you'll cover a fair amount of ground.

In a world with rising fuel prices, the efficiency of this decently powered sedan should excite you.

The official combined fuel cycle is 6.5L/100km. Real world testing saw my figure at 7.4L/100km after a mix of open-road and urban driving this week.

I thought that was great for how hard I drove it and for the power, you won’t be wincing when you put your foot down. I would expect it to be higher in an urban setting.

The 320i has a 59L fuel tank and based on the official combined cycle figure, you should get just over 900km of driving range, which is great, especially if you do 'roadies' like me!

Indecently quick, surprisingly agile and heaps of fun. While the first descriptor applies purely because of its size, the next two shouldn't when you're in command of 5.13 metres of motor vehicle. As with the Audi and now the 7, the Jag has a lot of aluminium to help keep the kilos off and good gracious, it has worked.

The R is based around the short wheelbase version of the XJ for perhaps obvious reasons. Even so, it appears to be the shorter-again XF's because this thing turns in like a demon. No, it won't stay with the dearly-departed XF-R but it does a mighty fine impression of one, just with a better ride quality.

Rear seat passengers should be prepared to feel a lot of wheelslip, especially when in Dynamic mode, as even the fat Pirelli P-Zero's struggle for purchase when the right foot hits the carpet. The V8 rumbles rather than bellows, but the rears cheerfully spin up until the computers and active differential rein things in. Traction control off and you've got a proper tyre-smoker if you're not playing by the rules. Jag's engineers are clearly hooligans at heart.

As always, ZF's eight-speed transmission does an incredible job of marshalling the horses in a rearward direction and when you're not after a bit of sound and light, have achieved a tremendous amount with the damping. When in normal mode, the car glides along, so much so that the lady of the house wasn't so sure it was a sporting sedan.

Once she was apprised of dynamic mode (you have to cycle the button through winter mode first, for some reason), her only complaint was that it was too long and the steering wheel too big for this type of car. I was persuaded of the latter, especially after stepping out of an Audi S3 which has a tiny wheel. Long story short, the XJR is now 'her' car (to be more accurate, the XFR is, but that hasn't arrived yet, so...), as it felt smaller than it was when not parking and she's a sucker for a torquey V8.

There's a lot that I like about how this performs but a highlight is how eagerly the car responds when you accelerate.

However, it’s not unbridled power. There’s no bucking at the front or shuddering through the steering wheel. It’s controlled but still very fun.

The lower centre of gravity and coupe-like height of this does mean it handles corners well and the bolstered seats hold you firmly into place, meaning you can be free to drive this a little harder than you might normally. Which I did and can confirm it handles itself well.

This has the M Sport suspension, which means it’s stiff, but you feel very connected to the road.

You do get a lot of talk-back from bumps in the road but unless you hit a big pothole, you never feel rattled by them.

But it is a harder ride than other luxury models, which doesn’t bother me as I like the handling, but if you want limo-like comfort, look elsewhere.

The cabin is very nice to spend a lot of time in and relatively quiet, even at higher speeds.

The 11.4m turning circle and sleek dimensions makes it very handy to park, even in tight car parks. The nose is long but the front and rear parking sensors take out any ‘will I make it’ moments and the super clear reversing camera is great. 

The safety list includes a suite of features and the following come as standard: adaptive cruise control, auto emergency braking (operational from 5.0-210km/h), blind-spot monitoring, speed sign recognition, forward collision warning, SOS emergency call button, daytime running lights and rear cross-traffic alert.

I like the intelligent seatbelt reminder and that the bonnet is considered 'active', meaning it will lift up and away from the engine if the sensors detect that a pedestrian has been hit.

However, I have to call out the lane departure and keeping aids. It’s a hit or miss system and I tested it extensively this week once I noticed it.

You can customise the sensitivity levels and even on the highest sensitivity, it works too sporadically for my liking. BMW should improve this system for future instalments.

The 3 Series has been awarded a maximum five-star ANCAP safety rating but it was done a while ago in 2019. It only has seven airbags and is missing the newer front centre airbag. 

There are ISOFIX child seat mounts on the outboard seats and three top tether anchor points but the back seat is a bit too narrow to comfortably fit three child seats side by side.

You'll be able to fit a 0-4 rearward facing child seat but may struggle if you're a tall family.

Jaguar offers a three year/unlimited kilometre warranty and roadside assist for the same period.

Like the F-Type, XJ owners benefit from three years/100,000km free servicing.

The 320i comes with a five-year/unlimited km warranty, which is standard for this class.

You can choose between a three- or five-year capped-priced servicing plan. The five-year plan costs just $2150, or $430 a year, which is competitive for this class.

Like other BMWs, servicing intervals are condition-based, with the car letting you know when it needs to be serviced.