Jaguar XJ vs BMW 7 Series

What's the difference?

As a child, my parents - who aren't car people - would see a Jaguar and point. It didn't matter if it was an XJ, Daimler Double Six or a Mark II, there was a great deal of mystique around these bastions of Britishness. It also didn't matter that these weren't necessarily good cars. The Seventies and Eighties saw the brand slide into a funk while being passed between owners like hot potatoes.

Somehow, the brand survived its brush with Ford's useless Premier Automotive Group strategy which only came good towards the end as Jaguar's management woke up and put in place a change in direction that produced the Ian Callum-designed XF. Riding high on that design, Jaguar then promptly introduced the very pretty Jaguar XJ.

It has been on sale for ages, but with the addition of a few bits and bobs to stay competitive, it's as compelling as ever. Most importantly, the performance-focused R has kept its unique supercharged V8.

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?