Genesis GV60 vs Mercedes-Benz Eqb250

What's the difference?

An electric SUV is certainly an unconventional choice for a halo model, and is unlikely to be a big seller, but that’s not really the focus for Genesis. Instead, the arrival of the GV60 Magma means something bigger for the brand.

It’s a clear sign of intent from Genesis that it means business with Magma and has a long-term plan for Australia and taking on the likes of BMW M and Mercedes-AMG.

But, as for the car itself, it’s undoubtedly a very nice proposition, with some genuine performance potential and an engaging driving experience - even if it is thanks to technology rather than simple mechanics.

To dismiss it as simple a ‘luxury Hyundai’ would be doing it a disservice, too, as it offers not only a more premium package but overall a different driving experience. It’s less outrageous than either the Ioniq 5 N or 6 N, but still outrageously fast.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The EQB is a likeable yet complicated machine.

On one hand, the high pricing is a real hurdle, even in the base 250, while the 350 4Matic costing the wrong side of $110K driveaway can’t even be had with seven seats. What is the point of it? 

On the other, though, the EQB is roomier than its appearance suggests, way lovelier inside than anticipated, and – especially after allowed to really be driven hard and fast – a whole lot more Mercedes-Benz in the way the 350 4Matic moves, steers, grips, rides and stops.

As a result, we’d skip the capable but bland 250 and try to haggle hard on the price of the altogether too-expensive yet compelling 350 4Matic instead. It’s the EQB to be in.

The GV60 is somewhat of the ‘odd one out’ in the Genesis line-up, with its more aerodynamic shape giving it a distinct visual separation from its bigger SUV siblings, the more upright GV70 and GV80.

But like any self-respecting performance brand, Genesis has given the Magma version some major design upgrades to give it a more aggressive and dynamic look. In keeping with its ‘Unspoken Dominance’ pillar, the design team have added a new 'Magma signature' three-hole bumper plus a redesigned lower front bumper that improves air-flow and track-inspired, aerodynamic canard wings on the sides. 

There are new wheel arches and side skirts, which also have the three hole design element, that help accentuate the stance along with the new 21-inch alloy wheels.

Finally, the look is completed with a new rear bumper design and the unmissable rear wing. You could certainly argue the wing is a bit over-the-top but it completes the look and gives the GV60 Magma a purposeful appearance - even when standing still.

Inside has some obvious similarities to the Hyundai duo, namely the basic layout of the cabin, but there are some key differences to separate them.

The most obvious change is the overall higher level of design and finish, with the Magma featuring a lot of leather and suede, offset by contrasting Magma-orange stitching - with white stitching available as an option. The sports seats are a particular highlight, finished in a combination of leather and suede with the specific Magma stitching pattern.

Then there’s the new, unique, steering wheel and instead of the blue and red ‘N’ buttons, Genesis has included a multi-function ‘Magma’ rotary dial/button and a ‘Boost’ button that allow you to adjust the various drivetrain modes (more on those later).

Overall, despite some similarities, the more premium materials and finish certainly lifts the GV60 Magma over its Hyundai relations.

The EQB does not employ a dedicated EV architecture – sometimes referred to as a ‘skateboard’ platform – like the Tesla Model Y, or for that matter the brilliant Hyundai Ioniq 5, Kia EV6 and Genesis GV60 at around the Benz’s price points.

By this, we mean that it was originally designed as an internal combustion engine (ICE) vehicle. In this case, what lies beneath is the MFA2 platform, first seen in the redesigned A-Class hatch back in 2018, and applied to all transverse-engined Mercedes models since.

The upshot here is that there are some compromises as a result compared to the aforementioned EV-only alternatives, namely concerning packaging as well as weight distribution in some cases.   

Like we said earlier, the EQB’s design is eye-catching and quite handsome. It is clear that the success of the GLB that spawned it is partly attributed to the chunky, almost function-over-form tall-boy utilitarian styling. That ‘W’ shaped window-line kink is an interesting visual feature too.

The changes from GLB to EQB do give the EV definite points of difference, from the front-end’s black flat panel and fibre optic light that connects the (blue-highlight) headlights, to the curved strip LED tail-lights and bumper-sited numberplate mount.

We reckon the 20-inch AMG turbine wheels really do enhance the EQB aesthetically as well, but of course they’re an option on the 250. Though probably not in Gold Rose.

The other glaringly obvious difference inside the cabin between the Hyundai pair and the Genesis is the latter’s signature 27-inch wide OLED multimedia display. Unlike many other vehicles that house two smaller screens in a single housing, Genesis offers an uninterrupted 27-inch display in high-definition.

It looks properly premium (especially when the map or other displays blend into the instrument section) and further accentuates that this is a luxury vehicle, even if much of the functionality is the same.

Accessing the Magma is possible either via the standard key fob or the latest generation Digital Key 2.0, which is able to be stored on your smartphone and even shared with others remotely.

Aside from the premium leather and suede finish, the cabin is quite practical for a performance car, with good space front and rear for up to four adults in reasonable comfort.

Again, the shared underpinnings - also known as the e-GMP architecture - is the Hyundai Group’s bespoke EV base so it has been designed to maximise interior packaging and it shows here.

Even though Genesis likes to compare the GV60 Magma to the Porsche Taycan as a performance EV rival, the reality is it sits closer to Porsche’s Macan on price and offers similar interior space despite being slightly smaller overall and slightly lower to the ground.

As with the popular GLB that spawned it, there’s more to the EQB than meets the eye.

Photos mask the German electric vehicle’s considerable length and height as well as the substantial space offered inside, giving the Mercedes a handy advantage compared to premium alternatives like the Volvo XC40 Recharge, the Genesis GV60 and BMW’s recently announced (and quite handsome in the flesh) iX1 due early next year.

In fact, the EQB’s lengthy 2829mm wheelbase accommodates the batteries as well as impressive cabin packaging flexibility. Its 4684mm body is actually 26mm longer and 37mm higher than the larger, current-shape (X253) GLC, though width is identical to the EQA, making this a long, tall but quite narrow SUV proportionally speaking.

That expansive feeling is boosted by deep side windows offering reassuring all-round vision, boosted by an excellent driving position. All launch vehicles had the AMG sports seats (optional on the EQB 250, so we can’t speak for the base model), but as tested, they provided hours and hours of comfort and support. Loads of adjustability also help.

The EQB’s dash design is attractive and contemporary, though it can also seem daunting at first, requiring time to learn and understand where all the switchgear and controls are. The ‘Hey, Mercedes’ voice command mostly works well, too, and can provide additional tuition. The multimedia screen can be swiped like a tablet/iPad, or controlled via a fiddly touchpad on one of the steering wheel spokes.

Once mastered, the layout is logical and operation clear… with the exception of the drive selector on the right-hand side, which can be confused for an indicator and so knocked out of ‘gear’ and into Neutral on a regular basis. This has been a two-decade-long criticism of Mercedes models.

As with most MFA2 vehicles, the interior design and quality are a big step forward compared to earlier efforts. Multi-configurable digital instrumentation (including an elegant uncluttered mode), gorgeous turbine-look vents, a row of classy toggle switches for the main buttons and a great steering wheel are highlights to behold. Storage seems endless, reinforcing the practical nature of this cabin.

Speaking of which, stepping into the rear (second row) seats further underlines the EQB’s spaciousness. Entry/egress is easy due to wide-opening doors, taller folk should find ample room for knees, legs and (especially) heads, and the (slightly reclinable) backrest does its job. Comfy if firm cushions also slide forward (by up to 140mm) when required.

That’s to aid third-row access (where applicable). To that end, the second-row seats also tilt to allow people to squeeze past. Note, though that this is really a kids-only area, rated for occupants no taller than 1.65 metres. Surprisingly cosy, both chairs are OK for short trips, but longer ones would be a stretch too far except for the smallest passengers. 

Keep in mind that all outboard middle and rear seats where fitted have ISOFIX latches for child seats.

Luggage space is another EQB bonus, offering 130 litres with all seven seats up, or 495L with the third-row folded. Drop the middle row and there’s 1710L (or 1620L in seven-seater versions). These figures are between 20L to 60L down compared to the GLB.

Note, too, there is no spare wheel fitted. Just a tyre-repair kit.

Tricky one, this.

Kicking off from $87,800 (all prices are before on-road costs), the EQB 250 front-wheel drive is nearly $24,000 more expensive than the 1.3-litre turbo petrol-powered GLB 200 FWD equivalent.

From a numerical power-output point of view, however, the GLB 250 4Matic (which adds a 2.0-litre turbo petrol engine and all-wheel drive) only costs $10,265 less, which evens things out a bit more.

But wait. To match the GLB 250 4Matic spec, you’ll need to tick the $2900 third-row seats option box in the EQB 250, while AWD is unavailable, even as an option.

An electrified future comes neither cheap nor without compromise, no matter how much you frame it.

At least that $87,800 (which sits neatly between the EQA and EQC EV SUVs) does bring some interesting technology, starting with a 140kW electric motor mounted up front, as well as a sizeable 66.5kWh battery with a rated range of up to 371km (WLTP).

For more power and AWD, you’ll need the EQB 350 4Matic priced from $106,700, adding a second, rear-mounted electric motor for all-wheel-drive traction, upping the power output ante to 215kW, though range drops slightly to 360km.

But the latter is not available in seven-seat form as in some overseas markets, due to weight-related packaging safeguards. Sorry. It’s 250 or nothing if you need a third row.

On the safety front, you’ll find Mercedes’ Driver Assistance Package that includes autonomous emergency braking, blind-spot monitoring, lane-keep assist and adaptive cruise control, as well as evasive steering and a ‘Parking Package’ featuring front and rear parking sensors and a surround-view camera.

Both models also boast LED headlights with high-beam assist, keyless entry/go, a Nappa-sheathed leather wheel, two 10.25-inch digital screens (for instrumentation and multimedia touchscreen), artificial leather upholstery, electric and heated front seats, dual-zone climate control, ambient lighting, ‘Hey, Mercedes’ voice control, a 10-speaker audio system, digital radio, wired Apple CarPlay/Android Auto, a wireless smartphone charger, a sensor-activated powered tailgate and alloy wheels (19-inch on 250 and 20-inch on 350 4Matic).

Keep in mind too that adaptive dampers are standard across the range.

Along with that second motor and AWD, the EQB 350 4Matic also adds a panoramic sunroof, sports seats, microfibre trim inserts, a flat-bottom steering wheel, illuminated door sills, a top-stitched dash and an AMG body kit.

For its first year on sale, the Edition 1 ($9100 extra on 250 and $3900 more on 350 4Matic) ushers in the AMG body kit on 250, Gold Rose 20-inch alloys, a Night Package with darkened highlights, illuminated sills, unique colour leather trim and vents, a different key, AMG mats and backlit interior elements.

Buyers of the EQB 250 can also choose other packs including an AMG Line Sports Package for $4300 and a $3000 Vision Package brandishing a Burmester audio upgrade and sunroof, while both models can be had with a $2500 MBUX Innovation pack offering a head-up display, MBUX Interior Assist that ‘senses’ hand gestures for the touchscreen and other functions, as well as MBUX Augmented reality for the standard navigation system.

At these prices, we'd argue they ought to be standard on every EQB...

There’s also a Mercedes-endorsed Wallbox option from $1710 if your home/work residence qualifies, bringing a Type 2 AC Charger, 22kW, single-phase and three-phase charging. A free Chargefox subscription is also expected to be announced shortly.

Direct, all-electric EQB rivals are very thin on the ground. Those optional third-row seats on the 250 are unique in the sub-$100K EV SUV field, with only the larger and more-expensive Tesla Model X offering the same. For now.

The EQB 350 4Matic, meanwhile, might offer a surprising amount of space and practicality, but at its six-figure starting price, it seems expensive for what you get.

While Genesis has done a nice job separating the GV60 Magma from the Hyundai twins visually and in terms of specification, where the three models converge is underneath.

That’s because the GV60 shares the same dual-motor electric powertrain as the N models. And that’s no bad thing because it makes 448kW of power and 740Nm of torque in its standard setting and can stretch to 478kW and 790Nm when you engage Boost Mode.

In addition to that there is also a Launch Control function that allows the Magma to sprint from 0-100km/h in just 3.4 seconds and the company claims it takes 10.9 seconds for it to reach 200km/h. The top speed is limited to 264km/h.

It also comes with Virtual Gear Shift, the Genesis version of Hyundai’s N e-shift, which simulates gears by creating a false ‘rev limit’ so you can tap the paddles on the steering wheel and feel like you’re changing gears even though it has a single-speed transmission.

As with the related EQA, the EQB uses an asynchronous motor and a single-speed reduction gear transmission under the bonnet to drive the front axle. In the 250, it makes 140kW of power and 385Nm of torque.

Moving on to the 350 4Matic, it delivers 215kW and 520Nm, since a second permanently excited synchronous motor is fitted on the rear axle. This slashes the 0-100km/h acceleration time from 8.9 seconds to 6.2s, though both offer a 160km/h top speed.

This is despite a heavier kerb weight (2153kg, up from 2059kg). Power to weight ratio for the 250 is 68kW per tonne, compared to the 350 4Matic’s 99.9kW/tonne. That second motor sure makes a difference!

Both models use a 66.5kWh lithium-ion battery pack fitted between the axles, with a maximum 11kW AC and 100kW DC charging capability.

As with most electrified MFA2 models, front suspension is via MacPherson-style struts while the rear brings a multi-link arrangement. Steering is by electrically assisted rack-and-pinion.

The Magma has the same 84kWh battery with what it calls High-Performance Battery Control (or what Hyundai calls N Battery) which are specialised heating and cooling systems designed to ensure the GV60 can withstand racetrack hot laps, as well as spirited on-road driving. This is a key selling point for the Magma, as it allows for extended high-intensity driving, which would otherwise drain the battery too quickly to limit any meaningful track use.

Not that Genesis is pitching the Magma as a ‘track car’ as that’s the domain of the Hyundai pair, but even for on-road driving in the dynamic settings having the battery capable of adapting to the different driving conditions is worthy of note and shows the evolution of the technology.

Overall, the range is rated to 425km, which is good for a performance EV but the low 400 kay range is starting to look a little low these days by broader EV standards. It’s also less than the Ioniq 6 N and 5 N, mainly because the Magma bodykit adds more drag and the extra luxury adds more weight.

In terms of charging, the key detail to know is, with the 350kW charger, you can go from 10 to 80 per cent charge in as little as 18 minutes, according to Genesis’ claims.

And despite being the performance hero, it remains an EV at heart, so it is equipped with vehicle-to-load (V2L), which allows you to draw 200V of power from the battery to power small electrical devices if you need; which is not something many performance cars can claim to be capable of.

Using WLTP figures, the EQB 250 has a combined consumption rating of 20.4kWh per 100km, down from the EQB 350 4Matic’s 21kWh/100km.

Maximum range is rated at 371km and 360km respectively. Note that due to challenging flood-water and torrential rain weather conditions, on-road real-world figures were not available during the launch drive.

The EQB offers varying levels of energy recuperation to help recharge the battery pack. In ‘D Auto’ it figures out the level of resistance automatically, but drivers can also choose to do this manually via ‘D+’ that provides coasting, ‘D’ that brings mild regeneration off-throttle, and ‘D—’ that activates maximising regen for close to single-pedal driving. These are paddle activated.

Cables for home charging with three-prong outlets are included – an eight metre long one plus a five metre public charging cable.

Mercedes says that using a 100kW DC charger will take an EQB from 10-80 per cent charged in 30 minutes, while an 11kW AC public outlet needs 4.1 hours and at home using a regular 3kW 10-amp socket requires at least 25 hours.

One of my personal favourite elements of high-performance EVs is their duality. On the one hand they can offer immense speed and power, but at the same time they can glide along in near-silence. Even the best adjustable drive modes in an internal combustion engine hero model can’t match it for the sheer breadth EVs can manage.

The GV60 Magma very much defines this dual personality of performance EVs.

It is especially quiet, with changes from standard GV60, including insulating glass, active noise control, extra gear meshing and more, to ensure it is quiet and refined inside the cabin. Driving it in its Comfort setting is a very relaxed and quiet experience, which is just what you should expect from a $130K luxury SUV.

But once you get out of the city and onto some winding country roads, as we did on the outskirts of Canberra, this is where the Magma is designed to shine. Unlike Hyundai’s N models which are deliberately designed for track use, Genesis says Magma is more of a grand tourer, focused on spirited on-road driving.

So, when you find a road you like, you can select one of the more dynamic drive settings - GT, Sprint or MY (personalised) - and turn on the Virtual Gear Shift (VGS) and virtual sound (which is a single, V6-inspired engine simulation) and have some fun.

Much like the Ioniq N pair, the GV60 Magma is a technological tour de force.

Typically, too much interference tends to dull modern performance cars, leaving the driver feeling more like a passenger. But that’s not the case here, because despite all the technology, or rather because of the way it is deployed, it’s a lot of fun to drive.

That is perhaps the most important element Genesis has taken from Hyundai, even more than the hardware or software, is making an engaging performance car. 

Building a ‘fast car’ is easy, but building one that is enjoyable to drive is much harder and that sums up the GV60 Magma.

The most remarkable thing about driving the EQB is how similar the 250 and 350 4Matic seem initially, until when push comes to shove.

Around town, both rise up to meet brand expectations. Easy and smooth off the line, acceleration is sufficiently brisk in the 250 and noticeably stronger driving the 350, as you’d expect in a two-motor EV. Progress is spirited, smooth and refined.

We're also grateful that the engineers seem to have cheekily dialled in connected and agile steering, imbuing the EQB with a likeable athletic attitude that’s just right for weaving in and out of tight traffic spots. Which is quite a feat really, given this car’s substantial size and mass.

Perhaps more surprising is how settled the ride is, no doubt aided by the sheer weight of these two-tonne-plus SUVs, as well as the standard-fitment adaptive dampers. Most bumps are quietly and effectively absorbed.

Out on the open road, the 250 remains sufficiently powerful, offering decent throttle response and quite a relaxed cruising gate. However, if you’re expecting Tesla-matching neck-snapping mid-range thrust, look elsewhere. Same applies to the other model. Though undeniably stronger throughout, not even the twin-motor 350 4Matic can be classed as especially quick.

However, while both EQBs display beautifully balanced steering that go exactly where you need them to be, only the 350 4Matic has the muscle to really explore the lofty dynamic capabilities available at higher speeds.

Across water-logged and desolate rural Victoria, the EQB behaved with exceptional athleticism given its role in life, providing outstanding steering precision, matched by brilliantly reassuring control. We’re talking planted confidence, as the 350 4Matic has the ability to really come together and move with the ebb and flow of a fast country road with outstanding aplomb. Despite teeming rain at times, the Mercedes behaved like you’d hope a swift, safe and sound grand tourer would. Who'd have figured?

Back on the highway, there was plenty of road noise intrusion coming up through the tyres, but otherwise, it seems obvious to us that though you pay more, you do get more with the twin-motor AWD version.

Tested way back in 2019, an EQB 250 in Europe scored a five-star crash-test rating with EuroNCAP, and that result is accepted by ANCAP.

Safety features include Mercedes’ Driver Assistance Package that includes autonomous emergency braking, blind-spot monitoring with an exit warning that alerts the driver of approaching cyclists or vehicles if the door begins to open into their path, lane-keep assist and adaptive cruise control, as well as evasive steering and a ‘Parking Package’ featuring front and rear parking sensors and a surround-view camera.

The AEB with forward collision warning works between 7km/h and 200km/h, and offers pedestrian and cyclist protection day or night. The Active Lane Assist tech operates between 60km/h and 200km/h.

The EQB has nine airbags, made up of front, pelvis side and window bags for driver and front passenger, side airbags for rear occupants and a knee airbag for the driver, while the side curtains cover third-row occupants where relevant.

Along with a trio of child-seat tether anchorages, the EQB’s rear seat base is fitted with two ISOFIX attachments, and another two if the optional third-row chairs are present. That’s pretty rare, even in people movers.

Finally, the EQB makes a sound for pedestrians and other warns other road users that’s audible at speeds below 20km/h, plus a reversing tone.

Despite being in the market for more than a decade, Genesis is still finding its feet in Australia. Having started with a ‘Studio’ concept in the Sydney and Melbourne CBDs and finding that a challenging way to sell cars, the brand has been expanding its reach with more conventional dealerships.

There are now eight showrooms, or Showcases as the brand prefers to call them, and four service centres - one each in Sydney, Melbourne, Brisbane and the Gold Coast. So there is still clearly some work to do for the brand to have a truly national reach.

But while it may be behind its rivals when it comes to physical location, they try to make up for it with customer care. 

The GV60 Magma is covered by the brand’s standard five-year/unlimited km warranty but owners also get 10 years of roadside assistance.

They also get complimentary servicing for the first five years, with intervals scheduled every 15,000km or 12 months.

And while the brand is expanding its footprint it is sticking with its ‘Genesis to You’ program that will see a service team member come to a location of your choosing - home or office - and give you a loan car while they take yours away for a service.

So you don’t even need to live near the service centres, Genesis will do the pick-up and drop-off for you. It may sound like a small detail but it should make ownership a much easier proposition.

Mercedes-Benz offers a five-year/unlimited kilometre warranty. The battery pack warranty is also industry-standard, valid for the usual eight years/160,000km.

Service intervals are every year or 25,000km. The EQB Service Plan starts at $1625 for the first three years, $2225 for four years and $2650 for five years.