What's the difference?
Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.
So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.
The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles.
An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N.
Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion.
Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.
The new Ford Mustang GT was not designed for Paris.
Fighting through the morning peak hour rush (which seems to extend through the middle of the day and the afternoon), the new Mustang feels like a caged animal. Which is appropriate, given the car’s namesake is a wild horse that exists to roam the American wilderness.
But once we finally break the shackles of Parasian traffic we find ourselves getting to let this Mustang gallop across the French countryside and unleash its full potential. But more on that later…
The reason we're driving the Mustang in France is because the American brand wanted to connect it to its new racing program at the famous Le Mans sports car race (you know, the one in the Matt Damon movie, Ford v Ferrari).
No less than Bill Ford, great-grandson of the company’s famous founder, was on-hand to see the Mustang at Le Mans, such is the passion for performance.
Ford (the man, not the company) took the opportunity to declare that the Blue Oval brand is not only committed to internal combustion engines for the foreseeable future, but it will retain the V8 under the bonnet of the Mustang GT for as long as it can legally do so.
Australians will have to wait a few more weeks (maybe months) before the seventh-generation Mustang arrives, but here’s what you can expect when it lands on local roads.
An electric SUV is certainly an unconventional choice for a halo model, and is unlikely to be a big seller, but that’s not really the focus for Genesis. Instead, the arrival of the GV60 Magma means something bigger for the brand.
It’s a clear sign of intent from Genesis that it means business with Magma and has a long-term plan for Australia and taking on the likes of BMW M and Mercedes-AMG.
But, as for the car itself, it’s undoubtedly a very nice proposition, with some genuine performance potential and an engaging driving experience - even if it is thanks to technology rather than simple mechanics.
To dismiss it as simple a ‘luxury Hyundai’ would be doing it a disservice, too, as it offers not only a more premium package but overall a different driving experience. It’s less outrageous than either the Ioniq 5 N or 6 N, but still outrageously fast.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Having driven the latest example of the Mustang GT, I hope Bill Ford is true to his word and keeps the V8-powered Mustang for as long as possible. It isn’t the most razor-sharp sports car or the most powerful muscle car, but it offers the kind of driving thrills and enjoyment that have made the car an icon.
The price increase is steep but the new technology inside drags the Mustang into the modern era and will add more youth appeal to a car that is largely unchanged in concept for the past 60 years.
But now that I’ve driven it in the USA and France, I can’t wait for it to finally reach Australia.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.