Genesis GV60 vs BMW I4

What's the difference?

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.

BMW has been incredibly smart with its electric vehicle (EV) offerings in Australia to date.

Ever since the Fringe Benefits Tax (FBT) exemption was introduced for novated lease buyers of EVs under the Luxury Car Tax (LCT) threshold, the German brand strategically introduced versions of its EVs that qualify.

The BMW i4 eDrive35 electric liftback, which is based on the locally defunct 4 Series Gran Coupe, is one of these cars.

It recently received a mid-life update that brought more range and features, while remaining under the LCT threshold for fuel-efficient vehicles.

However, the plot thickens. BMW is soon set to launch its new i3 electric sedan which is based on the company’s Neue Klasse dedicated electric architecture.

BMW hasn’t given the i4 an official production end date, however overseas reports indicate it’ll end as soon as next year to make way for the new i3.

Should you hold out for this new-generation car, or does the i4 still hold up? Read on to find out.