What's the difference?
Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.
So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.
The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles.
An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N.
Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion.
Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.
The Volkswagen Transporter has a long bloodline which can be traced to 1950 when the first split-windscreen Type 2 (aka Kombi) van was launched sharing mechanical components with its equally iconic T1 ‘Beetle’ sedan sibling.
Since then, the Transporter has evolved through seven generations, with the latest being the result of a global alliance with Ford in which the automotive giants share vehicle underpinnings and other technologies. This is designed to streamline new model development and amortise costs, as demonstrated by VW’s current Amarok ute based on the Ford Ranger.
The latest Transporter shares a similar relationship with Ford’s mid-size Transit Custom range, including the full-electric e-Transporter variant based on the E-Transit Custom. We recently spent a working week aboard this electrified model to see how it measures up from a tradie’s perspective.
An electric SUV is certainly an unconventional choice for a halo model, and is unlikely to be a big seller, but that’s not really the focus for Genesis. Instead, the arrival of the GV60 Magma means something bigger for the brand.
It’s a clear sign of intent from Genesis that it means business with Magma and has a long-term plan for Australia and taking on the likes of BMW M and Mercedes-AMG.
But, as for the car itself, it’s undoubtedly a very nice proposition, with some genuine performance potential and an engaging driving experience - even if it is thanks to technology rather than simple mechanics.
To dismiss it as simple a ‘luxury Hyundai’ would be doing it a disservice, too, as it offers not only a more premium package but overall a different driving experience. It’s less outrageous than either the Ioniq 5 N or 6 N, but still outrageously fast.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Although closely related to Ford’s E-Transit Custom, the e-Transporter has carved its own niche in appealing to VW Transporter loyalists and businesses wanting to project a chic Euro image. For tradies and other service providers its driving range is best suited to metro duties, which if combined with the convenience of daily back-to-base charging could make it a practical solution for many working roles.
The GV60 is somewhat of the ‘odd one out’ in the Genesis line-up, with its more aerodynamic shape giving it a distinct visual separation from its bigger SUV siblings, the more upright GV70 and GV80.
But like any self-respecting performance brand, Genesis has given the Magma version some major design upgrades to give it a more aggressive and dynamic look. In keeping with its ‘Unspoken Dominance’ pillar, the design team have added a new 'Magma signature' three-hole bumper plus a redesigned lower front bumper that improves air-flow and track-inspired, aerodynamic canard wings on the sides.
There are new wheel arches and side skirts, which also have the three hole design element, that help accentuate the stance along with the new 21-inch alloy wheels.
Finally, the look is completed with a new rear bumper design and the unmissable rear wing. You could certainly argue the wing is a bit over-the-top but it completes the look and gives the GV60 Magma a purposeful appearance - even when standing still.
Inside has some obvious similarities to the Hyundai duo, namely the basic layout of the cabin, but there are some key differences to separate them.
The most obvious change is the overall higher level of design and finish, with the Magma featuring a lot of leather and suede, offset by contrasting Magma-orange stitching - with white stitching available as an option. The sports seats are a particular highlight, finished in a combination of leather and suede with the specific Magma stitching pattern.
Then there’s the new, unique, steering wheel and instead of the blue and red ‘N’ buttons, Genesis has included a multi-function ‘Magma’ rotary dial/button and a ‘Boost’ button that allow you to adjust the various drivetrain modes (more on those later).
Overall, despite some similarities, the more premium materials and finish certainly lifts the GV60 Magma over its Hyundai relations.
Although based on the E-Transit Custom, the e-Transporter (like the Amarok) does a commendable job in establishing its own identity, with noticeable differences in styling and a spacious and functional cabin design with a distinct VW commercial vehicle look and feel.
Its dash design is free of protrusions, leaving enough floor space between it and the seats to allow drivers convenient ‘walk-through’ access from one side of the cab to the other.
Our LWB example is clearly designed with hard work in mind, armed with 16-inch steel wheels and unpainted dark grey plastic evident in areas most vulnerable to wear and tear including the bumpers, hubcaps, door handles and mirror shells.
It rides on a sprawling 3500mm wheelbase with MacPherson strut front and coil-spring rear suspension. Key body dimensions of 5450mm length and 2032mm width are combined with a practical 1978mm height, the latter allowing access to low clearance loading zones and multi-storey carparks. The long wheelbase contributes to its largish 13-metre turning circle.
The other glaringly obvious difference inside the cabin between the Hyundai pair and the Genesis is the latter’s signature 27-inch wide OLED multimedia display. Unlike many other vehicles that house two smaller screens in a single housing, Genesis offers an uninterrupted 27-inch display in high-definition.
It looks properly premium (especially when the map or other displays blend into the instrument section) and further accentuates that this is a luxury vehicle, even if much of the functionality is the same.
Accessing the Magma is possible either via the standard key fob or the latest generation Digital Key 2.0, which is able to be stored on your smartphone and even shared with others remotely.
Aside from the premium leather and suede finish, the cabin is quite practical for a performance car, with good space front and rear for up to four adults in reasonable comfort.
Again, the shared underpinnings - also known as the e-GMP architecture - is the Hyundai Group’s bespoke EV base so it has been designed to maximise interior packaging and it shows here.
Even though Genesis likes to compare the GV60 Magma to the Porsche Taycan as a performance EV rival, the reality is it sits closer to Porsche’s Macan on price and offers similar interior space despite being slightly smaller overall and slightly lower to the ground.
The heavy propulsion battery mounted beneath the load floor is largely responsible for the e-Transporter’s sizeable 2540kg kerb weight, which when deducted from its 3225kg GVM leaves a payload of 685kg.
However, Volkswagen’s published rating is higher at 760kg, as European payload measurement typically allows for a 75kg driver. Even so, that’s still a modest payload compared to numerous mid-size diesel rivals (including its TDI Transporter equivalent) offering up to one tonne or more.
About 150kg of the e-Transporter’s payload can be carried on the clever trio of folding roof racks courtesy of its Ford donor, which lie flush with the roof when not in use but can quickly be locked in vertical positions to carry loads as needed.
Our test vehicle is also rated to tow up to 2300kg of braked trailer but Volkswagen does not publish a GCM figure (how much it can legally carry and tow at the same time) so we don’t know if it can tow its maximum trailer weight while carrying its maximum payload.
The cargo bay, which offers up to 6.8 cubic metres of load volume, is accessed through a standard passenger-side sliding door with 1030mm opening width or the swing-up tailgate.
The load floor, which comes standard with a protective liner, is 3002mm long and 1777mm wide with 1392mm between the rear wheel housings. This means it can carry two standard Aussie pallets or three Euro pallets secured by a choice of eight load anchorage points.
A section of load floor length can also be extended to 3450mm by opening a hinged hatch on the lower left of the cabin bulkhead, which can be handy for carrying long lengths of timber, pipe, conduit, carpet rolls etc. The walls are also neatly lined to mid-height and there’s a 12V socket.
There’s also ample cabin storage with three tiers of storage (including large-bottle holders) in each front door plus cupholders on each side of the dash-pad, which also has a large open tray in the centre with a pair of USB ports.
The lower dash includes a large glove box, driver’s pop-out cupholder, wireless phone charging pad, 12V socket and more USB ports, while the centre seat backrest folds forward to serve as a mobile work desk.
Beneath the hinged base cushions on the passenger bench seat is a cavernous hidden storage area which is ideal for the five metre long charging cable.
Of course, the commonality between the Hyundai pair and the Genesis means pricing the GV60 Magma is a challenge.
It needs to be more expensive to cover its high level of equipment and finishes, but can’t be too much more expensive or customers are likely to stick with the Hyundai options.
The Hyundai Ioniq 5 and 6 N already cost $115,000, before on-road costs, which make them amongst the most expensive Hyundai’s ever offered in Australia. But Genesis is still a new-ish brand to Australian buyers, so it can’t charge significantly more, even if it does offer more luxury. Which is why the asking price of $130,000 feels like Genesis has hit the sweet spot.
At least for the car itself, but it leaves it in an isolated position in the broader market because there are no direct like-for-like, dollar-for-dollar rivals. There are several powerful, electric SUVs, such as the BMW iX3 and Tesla Model Y, but none are quite as performance focused as the Magma… except for the Hyundais.
For the asking price you get a unique bodykit for performance and visual differentiation from the standard GV60. There’s also 21-inch alloy wheels wrapped in Pirelli high-performance tyres.
Other Genesis-specific inclusions are suede and leather appointed seats, suede headlining, leather-appointed dash and door trims, a 10-way power adjustable driver’s seat, heated and ventilated front seats, remote start, fingerprint recognition, the brand’s Digital Key 2.0, a head-up display, connected car services and a 17-speaker Bang & Olufsen sound system.
The latest Transporter range comprises traditional TDI diesel powered 2WD models with list pricing (before on-road costs) of $58,590 for the short wheelbase (SWB) and $60,590 for the long wheelbase (LWB). 4Motion all-wheel drive variants are also available in both SWB ($62,590) and LWB ($64,590) configurations.
The e-Transporter, which comes standard with a single electric motor, single-speed automatic and rear-wheel drive, is the highest priced model in the range with list pricing of $83,590 for the SWB and $85,590 for the LWB.
This is higher than full-electric mid-size van rivals like the closely related Ford E-Transit Custom Trend LWB ($77,590 plus on-roads) and sharper priced LDV eDeliver 7 ($74,200 driveaway) but considerably lower than the Mercedes-Benz eVito 112 LWB which lists at $98,951.
Our test vehicle is the LWB version which comes standard with 16-inch steel wheels and 215/65 R16C tyres but no spare (tyre sealant/12v inflator kit only), LED headlights/DRLs/tail-lights/internal lighting, three folding roof racks, heated exterior mirrors a heated tailgate window with wiper and more.
The cabin and cargo bay are separated by a metal bulkhead plus there’s keyless start, single-zone climate control, heated seating for three, 12-inch digital instrument display, 13-inch multimedia touchscreen with Apple CarPlay Android Auto connectivity and digital radio, wireless phone charging, seven USB ports, two 12V sockets and more.
Buyers can personalise e-Transporters with no-cost options like deletion of the cabin bulkhead plus cargo bay options you must pay extra for including a right-hand side sliding door, dual powered sliding doors, rear barn-doors, side windows, a wooden floor liner, aircraft-style load-securing rails and shelving/cabinet preparation.
Volkswagen Commercial Vehicles also works closely with aftermarket vehicle converters to facilitate commercial and camper installations including no-cost options like a swivel front passenger seat and a second (12V) battery.
While Genesis has done a nice job separating the GV60 Magma from the Hyundai twins visually and in terms of specification, where the three models converge is underneath.
That’s because the GV60 shares the same dual-motor electric powertrain as the N models. And that’s no bad thing because it makes 448kW of power and 740Nm of torque in its standard setting and can stretch to 478kW and 790Nm when you engage Boost Mode.
In addition to that there is also a Launch Control function that allows the Magma to sprint from 0-100km/h in just 3.4 seconds and the company claims it takes 10.9 seconds for it to reach 200km/h. The top speed is limited to 264km/h.
It also comes with Virtual Gear Shift, the Genesis version of Hyundai’s N e-shift, which simulates gears by creating a false ‘rev limit’ so you can tap the paddles on the steering wheel and feel like you’re changing gears even though it has a single-speed transmission.
The e-Transporter’s single electric motor, which produces 210kW of power and 415Nm of torque, drives the rear wheels through a single-speed automatic transmission. It offers numerous drive modes including 'Normal', 'Eco', 'Sport', 'Slippery' and 'Tow/Haul' plus there's a 'B' button on the gear selector which optimises regenerative braking for largely one-pedal driving and maximum energy harvesting.
The motor and transmission are neatly combined in a compact unit mounted beneath the load floor driving the rear wheels. This design has an inherent traction advantage over front-wheel drive rivals, particularly when towing and hauling heavy loads on low-grip surfaces.
The Magma has the same 84kWh battery with what it calls High-Performance Battery Control (or what Hyundai calls N Battery) which are specialised heating and cooling systems designed to ensure the GV60 can withstand racetrack hot laps, as well as spirited on-road driving. This is a key selling point for the Magma, as it allows for extended high-intensity driving, which would otherwise drain the battery too quickly to limit any meaningful track use.
Not that Genesis is pitching the Magma as a ‘track car’ as that’s the domain of the Hyundai pair, but even for on-road driving in the dynamic settings having the battery capable of adapting to the different driving conditions is worthy of note and shows the evolution of the technology.
Overall, the range is rated to 425km, which is good for a performance EV but the low 400 kay range is starting to look a little low these days by broader EV standards. It’s also less than the Ioniq 6 N and 5 N, mainly because the Magma bodykit adds more drag and the extra luxury adds more weight.
In terms of charging, the key detail to know is, with the 350kW charger, you can go from 10 to 80 per cent charge in as little as 18 minutes, according to Genesis’ claims.
And despite being the performance hero, it remains an EV at heart, so it is equipped with vehicle-to-load (V2L), which allows you to draw 200V of power from the battery to power small electrical devices if you need; which is not something many performance cars can claim to be capable of.
Volkswagen claims a combined (urban/extra-urban) cycle electric WLTP driving range of up to 330km from a single charge of its 64kWh lithium-ion propulsion battery, which can be charged from zero to 100 per cent in around seven hours and 30 minutes using a three-phase 11kW AC charger and 10-80 per cent in just 38 minutes using 125kW DC fast charging.
The dash display confirmed a 100 per cent charge and estimated driving range of up to 298km when we collected the test vehicle. After completing 103km of metropolitan driving there was 65 per cent charge and 186km range remaining, which was consistent with the original onboard estimate.
We plugged into a public AC station (the charging port is located behind a flap in the front bumper) and after three hours the battery charge had increased from 65 to 93 per cent, with the estimated driving range rising from 186km to 290km. The total test distance was 233km with average consumption of 20kWh/100km, so based on those figures a real-world driving range of around 300km from a full charge is credible.
One of my personal favourite elements of high-performance EVs is their duality. On the one hand they can offer immense speed and power, but at the same time they can glide along in near-silence. Even the best adjustable drive modes in an internal combustion engine hero model can’t match it for the sheer breadth EVs can manage.
The GV60 Magma very much defines this dual personality of performance EVs.
It is especially quiet, with changes from standard GV60, including insulating glass, active noise control, extra gear meshing and more, to ensure it is quiet and refined inside the cabin. Driving it in its Comfort setting is a very relaxed and quiet experience, which is just what you should expect from a $130K luxury SUV.
But once you get out of the city and onto some winding country roads, as we did on the outskirts of Canberra, this is where the Magma is designed to shine. Unlike Hyundai’s N models which are deliberately designed for track use, Genesis says Magma is more of a grand tourer, focused on spirited on-road driving.
So, when you find a road you like, you can select one of the more dynamic drive settings - GT, Sprint or MY (personalised) - and turn on the Virtual Gear Shift (VGS) and virtual sound (which is a single, V6-inspired engine simulation) and have some fun.
Much like the Ioniq N pair, the GV60 Magma is a technological tour de force.
Typically, too much interference tends to dull modern performance cars, leaving the driver feeling more like a passenger. But that’s not the case here, because despite all the technology, or rather because of the way it is deployed, it’s a lot of fun to drive.
That is perhaps the most important element Genesis has taken from Hyundai, even more than the hardware or software, is making an engaging performance car.
Building a ‘fast car’ is easy, but building one that is enjoyable to drive is much harder and that sums up the GV60 Magma.
It has a big left footrest and ample steering wheel and seat adjustment, with the latter including a fold-down inboard armrest, power lumbar support and even manual extension of the base cushion to provide extra thigh support.
The large truck-style door mirrors feature a wide-angle view in their lower third which combined with blind-spot monitoring and other active features ensures commanding side and rear surveillance for the driver.
More than 400Nm of torque is ample for a mid-size van and with most of that delivered instantly from standing starts thanks to the electric motor, it has zippy acceleration that’s ideal for metro driving.
It’s also like riding in a tram at suburban speeds with its near-silent drivetrain although tyre noise increases and can become intrusive at highway speeds, even with a sealed bulkhead to largely insulate the cabin from most of the tyre noise emanating from the rear wheel housings.
To sample its load carrying ability we forklifted 325kg into the cargo bay which combined with our crew of two equalled a total payload of more than half a tonne. It coped comfortably with this task across a mix of city roads and highway hauling. Overall, we found it difficult to fault as a urban-based workhorse.
As you should expect from a premium vehicle, the GV60 Magma comes generously equipped with safety equipment, passive and active.
For starters there are 10 airbags, including a centre ‘bag between the front passengers, so all occupants are covered. There’s also ISOFIX points for the rear outboard seats, impact sensing auto unlocking doors and even a projected path light when reversing to warm pedestrians, on top of the surround view parking cameras.
Then there’s all the active safety features, which include autonomous emergency braking (AEB), driver attention warning, blind-spot collision avoidance, blind-spot view monitoring, intelligent speed limit assist, lane keeping assist, rear cross-traffic alert, smart cruise control and safe exit assist.
However, while it may possess all the systems expected in a modern car, unfortunately there are still too many beeps, especially without a clear reason why it is beeping. This is an area where the entire Hyundai Motor Group, including Kia, can do a better job of integrating and calibrating the safety technology to make it seamless.
The GV60 was crash tested by ANCAP in 2022 and received a maximum five-star rating, which remains valid today.
The e-Transporter does not have an ANCAP rating as yet but comes standard with multiple airbags and a suite of active features including AEB with pedestrian and cyclist detection, front cross-traffic assist with swerve support, lane keeping assist, blind-spot monitoring, traffic sign recognition including ‘wrong way’ warning, front and rear parking sensors, tyre pressure monitoring, a reversing camera, adaptive cruise control and more.
Despite being in the market for more than a decade, Genesis is still finding its feet in Australia. Having started with a ‘Studio’ concept in the Sydney and Melbourne CBDs and finding that a challenging way to sell cars, the brand has been expanding its reach with more conventional dealerships.
There are now eight showrooms, or Showcases as the brand prefers to call them, and four service centres - one each in Sydney, Melbourne, Brisbane and the Gold Coast. So there is still clearly some work to do for the brand to have a truly national reach.
But while it may be behind its rivals when it comes to physical location, they try to make up for it with customer care.
The GV60 Magma is covered by the brand’s standard five-year/unlimited km warranty but owners also get 10 years of roadside assistance.
They also get complimentary servicing for the first five years, with intervals scheduled every 15,000km or 12 months.
And while the brand is expanding its footprint it is sticking with its ‘Genesis to You’ program that will see a service team member come to a location of your choosing - home or office - and give you a loan car while they take yours away for a service.
So you don’t even need to live near the service centres, Genesis will do the pick-up and drop-off for you. It may sound like a small detail but it should make ownership a much easier proposition.
This van comes standard with a five-year/unlimited km warranty with roadside assist plus a separate eight-year/160,000km propulsion battery warranty.
Scheduled servicing is every 12 months/30,000km whichever occurs first. Volkswagen offers three-year and five-year prepaid service plans with average costs of around $400-$450 per service.
These terms are competitive with rivals like the LDV eDeliver 7 and Ford E-Transit Custom, with the LDV offering lower servicing costs and a longer battery warranty. The e-Transporter’s servicing is also considerably cheaper than its eVito German rival.
Volkswagen Group Australia is backed by a large national network of around 170-180 dealerships represented in all states and territories including many regional areas.