Genesis GV60 vs Volkswagen Transporter

What's the difference?

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.

The Volkswagen Transporter has a long bloodline which can be traced to 1950 when the first split-windscreen Type 2 (aka Kombi) van was launched sharing mechanical components with its equally iconic T1 ‘Beetle’ sedan sibling.

Since then, the Transporter has evolved through seven generations, with the latest being the result of a global alliance with Ford in which the automotive giants share vehicle underpinnings and other technologies. This is designed to streamline new model development and amortise costs, as demonstrated by VW’s current Amarok ute based on the Ford Ranger.

The latest Transporter shares a similar relationship with Ford’s mid-size Transit Custom range, including the full-electric e-Transporter variant based on the E-Transit Custom. We recently spent a working week aboard this electrified model to see how it measures up from a tradie’s perspective.