Genesis GV60 vs Volvo XC90

What's the difference?

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.

The first-generation Volvo XC90 remained on sale for 12 years in Australia before being replaced by the handsome second-gen version that recently clocked up a decade of sales.

There’s a reason for the longevity. People love the Volvo XC90. It is a reliable seven-seat family-friendly SUV with a premium bent. You’ll spot loads of these at fancy private school drop off.

Volvo has extended the life of the second-gen XC90 with a significant late-life update. It adopts some features from its stablemate, the similarly sized and positioned EX90 electric SUV.

It doesn’t get a fully-electric powertrain but you have the choice of a mild-hybrid grade that acts as the range opener and the well-equipped T8 Plug-In Hybrid I’m testing.

Interestingly, a number of this car’s rivals have had their lives extended, too. As many carmakers pour billions into EVs, they’ve taken to delivering major updates to older internal combustion platforms rather than developing all-new underpinnings. The Audi Q7 and BMW X5 are other examples of this.

For the update, Volvo has ushered in a front-end design refresh, a fresh take on the interior, new multimedia and safety tech, a light tweak to suspension and new colours and wheels.

But is this enough to keep premium SUV buyers interested? Let’s find out…