What's the difference?
The first-generation Volvo XC90 remained on sale for 12 years in Australia before being replaced by the handsome second-gen version that recently clocked up a decade of sales.
There’s a reason for the longevity. People love the Volvo XC90. It is a reliable seven-seat family-friendly SUV with a premium bent. You’ll spot loads of these at fancy private school drop off.
Volvo has extended the life of the second-gen XC90 with a significant late-life update. It adopts some features from its stablemate, the similarly sized and positioned EX90 electric SUV.
It doesn’t get a fully-electric powertrain but you have the choice of a mild-hybrid grade that acts as the range opener and the well-equipped T8 Plug-In Hybrid I’m testing.
Interestingly, a number of this car’s rivals have had their lives extended, too. As many carmakers pour billions into EVs, they’ve taken to delivering major updates to older internal combustion platforms rather than developing all-new underpinnings. The Audi Q7 and BMW X5 are other examples of this.
For the update, Volvo has ushered in a front-end design refresh, a fresh take on the interior, new multimedia and safety tech, a light tweak to suspension and new colours and wheels.
But is this enough to keep premium SUV buyers interested? Let’s find out…
Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.
So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.
The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles.
An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N.
Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion.
Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.
It’s a credit to Volvo that the XC90 feels like a new car, even with its older underpinnings. This latest update has successfully addressed areas that needed the most attention, namely the multimedia system, interior and exterior design. The electric driving range now feels somewhat old school compared to the numbers some manufacturers can achieve these days. A lot of PHEVs now exceed 100km EV range and buyers are starting to expect that. And setting up the third row takes way too much effort to want to do it regularly. The new Volvo XC90 is a comfortable, engaging and properly premium family SUV and the updates have only improved what was already a solid offering.
An electric SUV is certainly an unconventional choice for a halo model, and is unlikely to be a big seller, but that’s not really the focus for Genesis. Instead, the arrival of the GV60 Magma means something bigger for the brand.
It’s a clear sign of intent from Genesis that it means business with Magma and has a long-term plan for Australia and taking on the likes of BMW M and Mercedes-AMG.
But, as for the car itself, it’s undoubtedly a very nice proposition, with some genuine performance potential and an engaging driving experience - even if it is thanks to technology rather than simple mechanics.
To dismiss it as simple a ‘luxury Hyundai’ would be doing it a disservice, too, as it offers not only a more premium package but overall a different driving experience. It’s less outrageous than either the Ioniq 5 N or 6 N, but still outrageously fast.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Back in early 2015, I attended the international launch of the second-generation Volvo XC90. At the time I thought it was a handsome SUV, with Volvo successfully interpreting what is essentially a big people-hauling box on wheels with typical Scandinavian flair.
There’s been a facelift since then, but this latest refresh brings the XC90 bang up to date.
New elements include a modern take on the 'Thor's Hammer' LED headlights, and a new bonnet and grille with an updated diagonal logo spread across the car's face. At the rear the only change is slightly darker tail-lights.
The new grille in particular looks great, and with all of the blacked-out elements of the T8 - grille, lower air intakes, parts of the apron, mirror caps, roof rails and window surrounds - it looks quite cool, especially contrasted with the test car's 'Crystal White' paint. It has elevated the overall look.
Inside, Volvo has made big changes, mostly with the dash and console. It retains the familiarity of other Volvos, but is much more in keeping with its new all-electric EX90 sibling.
It still has a horizontal theme, but with cool new vertical air vents. The new multimedia screen fits well into the dash layout, and isn’t over sized. It’s the ideal size at 11.2 inches. There are a few buttons underneath but not many.
The mix of materials used at the front of the cabin includes ‘Grey Ash’ wood, piano black, chrome, metal-look speakers, grey fabric and soft touch as well as hard plastics. It sounds like it would be too much but it works well.
Volvo has always been a leader when it comes to car seats and the new XC90 is no exception. The beautifully designed ventilated charcoal Nappa leather seats look and feel stunning. The tiny Swedish flag is a nice touch, too.
The engine start/stop button and the crystal selector add a touch of glamour to the cabin. Overall, the XC90 feels properly premium inside, still with a Scandinavian bent. Just lovely.
The GV60 is somewhat of the ‘odd one out’ in the Genesis line-up, with its more aerodynamic shape giving it a distinct visual separation from its bigger SUV siblings, the more upright GV70 and GV80.
But like any self-respecting performance brand, Genesis has given the Magma version some major design upgrades to give it a more aggressive and dynamic look. In keeping with its ‘Unspoken Dominance’ pillar, the design team have added a new 'Magma signature' three-hole bumper plus a redesigned lower front bumper that improves air-flow and track-inspired, aerodynamic canard wings on the sides.
There are new wheel arches and side skirts, which also have the three hole design element, that help accentuate the stance along with the new 21-inch alloy wheels.
Finally, the look is completed with a new rear bumper design and the unmissable rear wing. You could certainly argue the wing is a bit over-the-top but it completes the look and gives the GV60 Magma a purposeful appearance - even when standing still.
Inside has some obvious similarities to the Hyundai duo, namely the basic layout of the cabin, but there are some key differences to separate them.
The most obvious change is the overall higher level of design and finish, with the Magma featuring a lot of leather and suede, offset by contrasting Magma-orange stitching - with white stitching available as an option. The sports seats are a particular highlight, finished in a combination of leather and suede with the specific Magma stitching pattern.
Then there’s the new, unique, steering wheel and instead of the blue and red ‘N’ buttons, Genesis has included a multi-function ‘Magma’ rotary dial/button and a ‘Boost’ button that allow you to adjust the various drivetrain modes (more on those later).
Overall, despite some similarities, the more premium materials and finish certainly lifts the GV60 Magma over its Hyundai relations.
Any dedicated seven-seat family SUV needs to nail practicality and when it comes to the Volvo XC90, there are clear pros and some surprising cons.
One of the many pros is the seats. As mentioned, they look schmick, but are also supremely comfortable and offer the perfect level of bolstering and support. The T8 has a seat adjustment memory function that can be programmed into the driver profiles that also tailors other functions to suit different drivers.
The quality of the materials and build quality of the cabin is largely impressive. Even the damping of the indicator stalk has a feeling of high-end quality.
Volvo’s digital instrument cluster is clear and easy to navigate, once you work out what the buttons on the steering wheel do. They don’t have words on them so it takes a while. The driver’s manual comes in handy for this.
The big story in the cabin is the new 11.2-inch multimedia display. Volvo uses a Google platform and the car comes with Google Services which includes Google Assistant voice control, Maps and Play.
I’m a fan of Apple CarPlay and once I have assessed a car’s in-house multimedia system I often defer to CarPlay. It’s simple and familiar. But aside from using CarPlay to connect once, I used Volvo’s system for the vast majority of my time with this car.
Logging into your Google account means your favourites come up on the map and there is no downside to functionality. If I had the car for longer I would've added Spotify to the system and logged into that, too, but I was happy listening to digital radio on the phenomenal 19-speaker Bowers & Wilkins sound system.
The screen takes some familiarisation, but once you understand the home keys and how to switch between apps, it’s a pleasure to use. It has a clear layout, nice graphics and is responsive. Yes, the air con controls are mostly housed in the screen, but if you tap the lower part of the screen the entire climate menu appears. It is light years ahead of Volvo’s previous screen set-up.
Most functions are housed in the screen, although there are buttons just under the screen for volume and audio on/off, front and rear demisters, hazard lights and a button to open the glove box.
Storage up front is just okay. The console houses shallow cupholders and a handy upright phone holder, as well as the device charging pad. It’s a shame there’s no under console storage, but the transmission tunnel might be too chunky for that.
The shallow central bin houses two USB-C ports and a 12-volt outlet. Bottle storage is decent in the front door cards.
The panoramic sunroof only has a sheer blind (it’s powered) which is less than ideal in a country like Australia. It’s been fine in winter but I’m curious to know what it’s like in the height of summer.
The second row features manual window blinds to keep your little ones cool.
There’s some back support for the second-row seats but the base is flat. Some of the seat fabric in that row looks like it doesn’t quite fit, but I think that’s the nature of the leather with the intricate designs.
In terms of space, there’s ample leg, toe and headroom, and the rear backrests recline for extra comfort on long trips. The bases roll forward and back and the seats are split 40/20/40.
Kids will likely fight over who has to sit in the middle seat because the combination of an intrusive transmission tunnel and the rear of the front centre console protruding into the space means it is not a great seat.
Occupants have access to chest and knee-level air vents, heated seat and digital climate controls, map pockets, two USB-C ports and a central fold-down armrest with a fiddly cupholder mechanism. The rear doors will only house small, narrow bottles.
Accessing the third row of the Volvo is challenging. For starters, to move the second row seats forward you need to use the lever at the top of the seat and the roller under the base to move them. And they are heavy seats. That leaves just enough of an aperture to get into the third row.
But first you have to raise the third row. Sadly there’s no lever in the boot area to quickly raise or lower the third-row seats. You have to either climb into the boot and reach for the lever at the top of the seats, or reach through the back door and try and raise them that way. And again, they are heavy.
It is a deeply unintuitive system and leaves you exhausted and frustrated. Especially when you consider other seven seaters have a much more functional and lightweight third-row arrangement.
Once in the third row, it’s clear it is for humans with tiny legs only. It is not a space appropriate for six-foot tall men like me, even for short distances. You do get ample headroom, air vents, cupholders and storage boxes on either side that open up to show a kid-friendly spider web design with a friendly looking spider. Cute!
The seats fold flat into the boot floor and the loading lip is level with the floor so loading heavy or long items should be a breeze. You can adjust the air suspension from the boot to lower the height further which is always a handy feature.
It comes with a solid cargo blind but you need to remove it if you want to raise the third row. When putting it back in, it catches on the third-row seat belts, so it’s not the best design.
In terms of boot features, the Volvo comes with a household charging cable that is housed neatly under the boot floor in a stylish bag. Many PHEVs and EVs still don’t have a dedicated spot to house a cable so you have to take up boot space with a chunky cable bag. Good job, Volvo.
It has a powered tailgate, a few nooks and a pair of 5.0kg hooks. However, it doesn’t have a spare wheel of any description. Just a tyre repair kit. This is due to packaging restrictions, but it’s never an ideal solution.
In terms of space, the Volvo can swallow 640 litres of cargo with the second row up and 301L with all three rows in place. That latter figure isn’t bad compared to some seven-seaters.
The other glaringly obvious difference inside the cabin between the Hyundai pair and the Genesis is the latter’s signature 27-inch wide OLED multimedia display. Unlike many other vehicles that house two smaller screens in a single housing, Genesis offers an uninterrupted 27-inch display in high-definition.
It looks properly premium (especially when the map or other displays blend into the instrument section) and further accentuates that this is a luxury vehicle, even if much of the functionality is the same.
Accessing the Magma is possible either via the standard key fob or the latest generation Digital Key 2.0, which is able to be stored on your smartphone and even shared with others remotely.
Aside from the premium leather and suede finish, the cabin is quite practical for a performance car, with good space front and rear for up to four adults in reasonable comfort.
Again, the shared underpinnings - also known as the e-GMP architecture - is the Hyundai Group’s bespoke EV base so it has been designed to maximise interior packaging and it shows here.
Even though Genesis likes to compare the GV60 Magma to the Porsche Taycan as a performance EV rival, the reality is it sits closer to Porsche’s Macan on price and offers similar interior space despite being slightly smaller overall and slightly lower to the ground.
The pre-update XC90 soldiered on for 10 years and Volvo has, at various points, offered multiple powertrains, including a diesel. Not anymore.
Volvo now offers just two distinct powertrain grades for the XC90, the B5 Bright mild-hybrid from $104,990, before on-road costs, while the T8 plug-in hybrid I am testing tops the range at $130,990.
There’s an increase in cost over the pre-update versions of about $5000 for the B5 Bright and $2600 for the T8 PHEV, but the XC90 remains more affordable than rivals like the Audi Q7, BMW X5 and Mercedes-Benz GLE for equivalent grades.
On top of that, the Volvo is the only dedicated seven-seat premium plug-in hybrid SUV on the market.
The B5 Bright comes standard with a decent amount of gear including Google Services, keyless entry, a power tailgate, 12.0-inch digital driver’s display, wireless charging, powered front seats with heating, cooling and memory functions, wired Apple CarPlay and a new 11.2-inch digital touchscreen with over-the-air updates.
It also gets four-zone climate control, heated rear seats, a 360-degree camera and a crystal gear shifter by Orrefors.
Step up to the T8 PHEV and you gain a 19-speaker Bowers and Wilkins audio system, a panoramic sunroof, heated steering wheel and more.
There is a lot of standard gear packed into both XC90 grades. It can’t match the value of rivals like the Lexus RX and Genesis GV80 but it offers better value than some of those European rivals.
Of course, the commonality between the Hyundai pair and the Genesis means pricing the GV60 Magma is a challenge.
It needs to be more expensive to cover its high level of equipment and finishes, but can’t be too much more expensive or customers are likely to stick with the Hyundai options.
The Hyundai Ioniq 5 and 6 N already cost $115,000, before on-road costs, which make them amongst the most expensive Hyundai’s ever offered in Australia. But Genesis is still a new-ish brand to Australian buyers, so it can’t charge significantly more, even if it does offer more luxury. Which is why the asking price of $130,000 feels like Genesis has hit the sweet spot.
At least for the car itself, but it leaves it in an isolated position in the broader market because there are no direct like-for-like, dollar-for-dollar rivals. There are several powerful, electric SUVs, such as the BMW iX3 and Tesla Model Y, but none are quite as performance focused as the Magma… except for the Hyundais.
For the asking price you get a unique bodykit for performance and visual differentiation from the standard GV60. There’s also 21-inch alloy wheels wrapped in Pirelli high-performance tyres.
Other Genesis-specific inclusions are suede and leather appointed seats, suede headlining, leather-appointed dash and door trims, a 10-way power adjustable driver’s seat, heated and ventilated front seats, remote start, fingerprint recognition, the brand’s Digital Key 2.0, a head-up display, connected car services and a 17-speaker Bang & Olufsen sound system.
Two powertrains are available in the new XC90, both with all-wheel drive.
The B5 Bright comes with a 2.0-litre four-cylinder turbo-petrol engine with 48-volt mild hybrid assistance offering 183kW of power and 350Nm of torque. It can dash from zero to 100km/h in 7.7 seconds.
The version I’m testing has a 233kW, 2.0-litre four-cylinder turbo-petrol engine with a plug-in hybrid system that uses a 107kW electric motor and an 18.8kWh, 400-volt battery.
The total system output for the T8 PHEV is 340kW and a meaty 709Nm. It uses an eight-speed automatic transmission. It can complete the 0-100km/h sprint in a brisk 5.3 seconds.
While Genesis has done a nice job separating the GV60 Magma from the Hyundai twins visually and in terms of specification, where the three models converge is underneath.
That’s because the GV60 shares the same dual-motor electric powertrain as the N models. And that’s no bad thing because it makes 448kW of power and 740Nm of torque in its standard setting and can stretch to 478kW and 790Nm when you engage Boost Mode.
In addition to that there is also a Launch Control function that allows the Magma to sprint from 0-100km/h in just 3.4 seconds and the company claims it takes 10.9 seconds for it to reach 200km/h. The top speed is limited to 264km/h.
It also comes with Virtual Gear Shift, the Genesis version of Hyundai’s N e-shift, which simulates gears by creating a false ‘rev limit’ so you can tap the paddles on the steering wheel and feel like you’re changing gears even though it has a single-speed transmission.
The mild-hybrid XC90 B5 Bright has an official fuel use figure of 8.1 litres per 100 kilometres, which is on the thirsty side, although it is a 2.5-tonne SUV.
Officially, the XC90 T8 Plug In Hybrid sips just 1.8L/100km on the combined (urban/extra-urban) cycle, but as with any PHEVs, unless you charge your car religiously and never drive far enough to deplete the battery, that figure is extremely hard to achieve.
I charged the car regularly using my home wall charger (two to three hours for a full charge) and the fuel gauge barely moved.
After a week of mixed driving my final fuel economy figure was 3.4 litres per 100km, which isn’t too bad.
The XC90 T8 has a 3.6kW onboard charger and a Type 2 plug so it’s only capable of AC charging. It is not compatible with a DC source so no fast charging on the go.
The official electric driving range according to Volvo is 77km, which feels a little old school compared to the many PHEVs landing on the market now that have an EV driving range in excess of 100km.
The offical figure also seems somewhat optimistic because the most I got on a full charge was 60km. Anecdotally, I have heard it can get up to 70km after a charge, it just didn't get there in my time with the XC90.
The Magma has the same 84kWh battery with what it calls High-Performance Battery Control (or what Hyundai calls N Battery) which are specialised heating and cooling systems designed to ensure the GV60 can withstand racetrack hot laps, as well as spirited on-road driving. This is a key selling point for the Magma, as it allows for extended high-intensity driving, which would otherwise drain the battery too quickly to limit any meaningful track use.
Not that Genesis is pitching the Magma as a ‘track car’ as that’s the domain of the Hyundai pair, but even for on-road driving in the dynamic settings having the battery capable of adapting to the different driving conditions is worthy of note and shows the evolution of the technology.
Overall, the range is rated to 425km, which is good for a performance EV but the low 400 kay range is starting to look a little low these days by broader EV standards. It’s also less than the Ioniq 6 N and 5 N, mainly because the Magma bodykit adds more drag and the extra luxury adds more weight.
In terms of charging, the key detail to know is, with the 350kW charger, you can go from 10 to 80 per cent charge in as little as 18 minutes, according to Genesis’ claims.
And despite being the performance hero, it remains an EV at heart, so it is equipped with vehicle-to-load (V2L), which allows you to draw 200V of power from the battery to power small electrical devices if you need; which is not something many performance cars can claim to be capable of.
For a tall, large and heavy SUV, the XC90 has an excellent driving position. You feel hunkered down in the driver’s seat; it’s almost sporty!
Those healthy power and torque figures translate well on the road. It is properly quick off the mark and picks up pace rapidly when already at speed. You do need to work out the trigger point for the accelerator because if you give it too much it feels a little like a slingshot.
The transition between the electric motor and the petrol engine is noticeable, but it’s still smooth. It’s not harsh or clunky like some hybrids and PHEVs. Similarly, the eight-speed transmission is so smooth it rarely makes its presence felt. It's a lovely match for this powertrain.
On that, the cabin is incredibly well insulated. It’s a hushed ride at any speed. Again, you’ll hear the engine kick in but it has a nice note so that noise is welcome.
The powertrain has several driving modes including 'Pure' (EV only), 'Power' (for added performance) and 'Hybrid'. Hybrid is the go-to and 'Auto' allows the system to determine when the petrol engine kicks in. This is the best everyday mode.
Volvo understands the XC90 is more than just family transport and has engineered it in such a way that it offers a surprising level of dynamism.
It’s flatter in corners and bends than you expect of a car of this size and weight. It has a balanced chassis, likely helped by the air suspension, with minimal body roll and little lateral movement inside. Impressive.
It has enough grip on looser surfaces, aided by the all-wheel drive set-up.
The ride quality is more composed and refined at higher speeds, regardless of the road conditions, managing potholes and the like quite well. Volvo has tweaked the suspension tune as part of the update for this very reason.
At lower urban speeds, it’s not quite as calm. You’ll feel speed bumps and potholes and it's a little jiggly on rough surfaces. The low profile (275/35 R22) tyres are partly to blame here.
With that said, it’s not enough to dampen the overall XC90 drive experience. It is a lovely car to drive, whether cruising on freeways, country road blasts or city commuting.
Its underpinnings might be 10 years old, but the XC90 feels as fresh to drive as many of its rivals.
One of my personal favourite elements of high-performance EVs is their duality. On the one hand they can offer immense speed and power, but at the same time they can glide along in near-silence. Even the best adjustable drive modes in an internal combustion engine hero model can’t match it for the sheer breadth EVs can manage.
The GV60 Magma very much defines this dual personality of performance EVs.
It is especially quiet, with changes from standard GV60, including insulating glass, active noise control, extra gear meshing and more, to ensure it is quiet and refined inside the cabin. Driving it in its Comfort setting is a very relaxed and quiet experience, which is just what you should expect from a $130K luxury SUV.
But once you get out of the city and onto some winding country roads, as we did on the outskirts of Canberra, this is where the Magma is designed to shine. Unlike Hyundai’s N models which are deliberately designed for track use, Genesis says Magma is more of a grand tourer, focused on spirited on-road driving.
So, when you find a road you like, you can select one of the more dynamic drive settings - GT, Sprint or MY (personalised) - and turn on the Virtual Gear Shift (VGS) and virtual sound (which is a single, V6-inspired engine simulation) and have some fun.
Much like the Ioniq N pair, the GV60 Magma is a technological tour de force.
Typically, too much interference tends to dull modern performance cars, leaving the driver feeling more like a passenger. But that’s not the case here, because despite all the technology, or rather because of the way it is deployed, it’s a lot of fun to drive.
That is perhaps the most important element Genesis has taken from Hyundai, even more than the hardware or software, is making an engaging performance car.
Building a ‘fast car’ is easy, but building one that is enjoyable to drive is much harder and that sums up the GV60 Magma.
Volvo’s reputation for safety is hard to beat, so as expected the XC90 comes with a solid list of standard safety gear.
The safety tech includes auto emergency braking (AEB) with pedestrian, vehicle and cyclist detection, low-speed rear AEB, blind-spot monitoring with a cross-traffic alert and a ‘Run-off road Mitigation system’ that uses steering and braking to edge you back into the lane.
It also gets a front and rear collision warning, traffic jam assist, adaptive cruise control, lane keeping aid, tyre pressure monitoring, post-impact braking, an adjustable speed limiter and more.
One thing it doesn’t have is an ANCAP crash safety rating. It was awarded a maximum five stars back in 2015 but that rating has expired and Volvo says there are no plans for the car to be re-tested.
As you should expect from a premium vehicle, the GV60 Magma comes generously equipped with safety equipment, passive and active.
For starters there are 10 airbags, including a centre ‘bag between the front passengers, so all occupants are covered. There’s also ISOFIX points for the rear outboard seats, impact sensing auto unlocking doors and even a projected path light when reversing to warm pedestrians, on top of the surround view parking cameras.
Then there’s all the active safety features, which include autonomous emergency braking (AEB), driver attention warning, blind-spot collision avoidance, blind-spot view monitoring, intelligent speed limit assist, lane keeping assist, rear cross-traffic alert, smart cruise control and safe exit assist.
However, while it may possess all the systems expected in a modern car, unfortunately there are still too many beeps, especially without a clear reason why it is beeping. This is an area where the entire Hyundai Motor Group, including Kia, can do a better job of integrating and calibrating the safety technology to make it seamless.
The GV60 was crash tested by ANCAP in 2022 and received a maximum five-star rating, which remains valid today.
The XC90 is covered by Volvo’s five-year, unlimited kilometre warranty, and the servicing schedule is every 12 months or 15,000km, whichever comes first. These are similar terms to other premium brands in Australia.
Buyers can opt for one of two capped-price servicing packs, costing $2380 for three years and $3870 for five years.
This pricing is a little more than the BMW X5 but quite a bit more affordable than the Mercedes-Benz GLE.
The Swedish brand used to have a reputation for over-priced servicing but it’s sharpened up its offer considerably in recent years.
Volvo has around 40 dealerships located across Australia and conducts its servicing in-house at the dealer.
Despite being in the market for more than a decade, Genesis is still finding its feet in Australia. Having started with a ‘Studio’ concept in the Sydney and Melbourne CBDs and finding that a challenging way to sell cars, the brand has been expanding its reach with more conventional dealerships.
There are now eight showrooms, or Showcases as the brand prefers to call them, and four service centres - one each in Sydney, Melbourne, Brisbane and the Gold Coast. So there is still clearly some work to do for the brand to have a truly national reach.
But while it may be behind its rivals when it comes to physical location, they try to make up for it with customer care.
The GV60 Magma is covered by the brand’s standard five-year/unlimited km warranty but owners also get 10 years of roadside assistance.
They also get complimentary servicing for the first five years, with intervals scheduled every 15,000km or 12 months.
And while the brand is expanding its footprint it is sticking with its ‘Genesis to You’ program that will see a service team member come to a location of your choosing - home or office - and give you a loan car while they take yours away for a service.
So you don’t even need to live near the service centres, Genesis will do the pick-up and drop-off for you. It may sound like a small detail but it should make ownership a much easier proposition.