Genesis GV60 vs Mercedes-Benz GLC-Class

What's the difference?

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.

Let’s make one thing clear from the very beginning - this new Mercedes-AMG GLC63 S E Performance is technically superior to the model it replaces. Whether it’s actually better or not, is the real question at the heart of the matter.

Why? Because, like the C63 sedan stablemate, AMG has opted to replace the previous model’s 4.0-litre twin-turbo V8 engine with a new 2.0-litre four-cylinder hybrid powertrain. It was a move brought about in part because of increasingly stricter emissions standards in Europe, but also ties-in with the German firm’s success in modern Formula One racing.

While the new hybrid system offers more power, more torque and better fuel economy, as the lukewarm response to the C63 has demonstrated, the hard reality for AMG is that its buyers associate it with V8 and even V12 engines. That emotional pull is hard to replace with logic, even if the new model offers technical superiority.

But how does the new powertrain suit the GLC63 - is it just technically better or is it holistically improved?